BA (Hons) Business and Tourism
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Key information
UCAS code
- N1N8
Institution code
H36 School of study
Hertfordshire Business School Course length
- Full Time, 3 Years
- Sandwich, 4 Years
Location
- University of Hertfordshire, Hatfield
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Entry requirements
UCAS points A Level BTEC 96 CCC MMM Additional requirements
GCSE: Grade 4/C in English and Mathematics
All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.
If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
For more details on the University of Hertfordshire's entry requirements, please visit our Undergraduate Entry Requirements page.
Find out more about International Entry Requirements.
The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.
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About the course
Indicative course structure
The course looks in depth at a range of core business areas, including accounting, marketing, operations and human resources. At the same time, you’ll gain a specialism in tourism, in which you’ll explore career planning in the tourism industry, passenger tourism transport, visitor attraction management, strategic tourism planning and responsible tourism. There's also the chance to travel and experience different cultures and study tourism’s impact on domestic and international destinations.
Why choose this course?
- Gain the skills and expertise you need to start a career in the dynamic and challenging tourism industry.
- Develop a firm understanding of the role of organisations in society.
- Develop your knowledge in a broad range of business areas.
What will I study?
Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module.
The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.
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Level 4
Module Credits Compulsory/optional Principles of Marketing 15 Credits Compulsory This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of 'marketing'. Concepts central to an understanding of marketing are considered - segmentation; targeting and positioning; the product life cycle; the 4Ps; buyer behaviour, etc. Economics for Business 15 Credits Compulsory This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use; demand and supply and industry analysis, among others; will be introduced and applied to help understand the economic issues involved and the public policy which can be derived. Economics, of course, provides one of the key pillars of a solid education in business and this module represents some first steps in this direction as well as highlighting some of the major contemporary issues in our society. Quantitative Methods for Business (UJH) 15 Credits Compulsory This module introduces the student to a number of essential mathematical and statistical techniques that are extensively used in business and management. Particular attention will be paid to the circumstances in which the methods considered should be employed. The following quantitative methods are likely to be included in this module: equations and graphs; measures of location and dispersion; weighted averages and indices; probability and normal distribution; basic optimisation; critical path analysis; correlation and simple linear regression; time series forecasting; investment; simulation. Appropriate software (eg Excel) will be used to support learning. Accounting for Managers 15 Credits Compulsory The module provides an introduction to accounting from the manager's viewpoint. Areas covered include the collection and reporting of accounting information to both internal and external users, as well as the use and interpretation of publicity available accounting information. The role of accounting in supporting the management functions of planning, control and decision-making is also covered. The Tourism Industry Framework 15 Credits Compulsory This module will explain the nature and significance of the travel and tourism industry by providing an overview of the various elements within which it operates. Through discussing the historical perspective of the growth of the industry, the context of the present day industry structure will be reviewed. Definitions and industry terminology are explained, alongside industry framework models that contextualise the study of tourism. By identifying tourist flows and factors influencing the demand for tourism, students will be able to explain the growth of the tourism and the industry that supports it. Study & Research Skills for the Tourism Industry 15 Credits Compulsory The aims of this module are to enable students to develop their understanding of key topics relevant to research in the tourism industry and to enhance their academic and study skills in order to facilitate the transition to higher education. The module is composed of several themes which will include communication, thinking, and methods of enquiry, IT-literacy and the nature of knowledge. These will allow students to effectively match problem-solving techniques to different scenarios. In doing so, students will be expected to operate in teams, reflect on practice and recognise aspects for self-development and improvement. The module selects a series of issues that are pertinent to tourism professionals and management issues within the tourism sector. Global Tourism Geography 15 Credits Compulsory Global Tourism Geography underpins our understanding of Tourism as an industry, and explores tourism demand, supply and resources of destinations worldwide, using a variety of theoretical concepts. It includes a spatial analysis of the supply of tourism resources (attractions, accessibility, facilities and infrastructure) and demand side issues such as travel trends and tourist flows. Students will gain a geographical perspective by comparing factors influencing the nature and spatial distribution of tourism resources globally and an understanding of how the development of tourism impacts various environments. We will examine factors influencing the development of tourism and potential limitations of continued expansion by summarising travel patterns, trends and flows and define the consequences of development for tourism. Students will also identify the issues and consequences of the redevelopment of tourism destinations globally, and present development and management criteria for resource use by tourists in a variety of environments HR Management for the Tourism & Event Industry 15 Credits Compulsory This module aims to identify the knowledge and skills essential in managing and developing people in the labour intensive industry. It is essential for students to possess a holistic view of employees’ needs, management’s wants and industrial relations in order to create sustainability in the Tourism Hospitality and Event industries. The module covers topics such as current trends and issues in the industries in general, and a range of approaches to manage and develop people in these industries in particular. -
Level 5
Module Credits Compulsory/optional Managing People 15 Credits Compulsory Managing People aims at providing students with an introduction to the management of people in organisations. Content includes: - The development of HRM, theory and practice, contextual factors, strategic approaches. - Recruitment and selection - role of R&S, models of R&S and their application. - Equality and diversity - the case for equality and diversity. Approaches to implementing equality and diversity policies and tackling discrimination in organisations. - Flexibility - managing flexibility. - Performance and reward management - managing people for performance, motivation and the link with reward management. - Employee participation and involvement - definition of terms. Factors affecting the success of employee involvement (EI). Effective communication. - Learning and development - contribution it can make to people performance and business success from identifying needs to evaluation of the outcomes. Managing people activities will be introduced from both strategic and operational perspectives. The role of the HR function and the line manager will be introduced. Exploring Business Ethics 15 Credits Compulsory This module aims to examine and reflect on the ethical behaviour of organisations and employees. To apply ethical theories to real and current organisational cases and activities and reflect on what responsibilities organisations have to society. It discusses guidelines, laws and external pressures and the impact these have on the ethical behaviour of organisations. The behaviour of employees and the individual choices that may when faced ethical dilemmas is also analysed. Content includes: ethical theorists, child labour, bribery, price fixing, working conditions, corporate social responsibility and whistleblowing. Enterprise 15 Credits Compulsory In this module, students study the nature of enterprise and entrepreneurship, its importance to society and the individual personal opportunities that developing enterprise skills provides. Students will also work in a team to identify a new business opportunity and take this idea through the full business planning cycle, ending in a formal presentation of their proposed enterprise. Topics covered will normally include: - Concepts of enterprise and entrepreneurship - The economic impacts of enterprise - Insights into developing new ideas - Construction of business plans - Sources of advice and support schemes - Net working Tourism Passenger Transport 15 Credits Compulsory This module examines tourism passenger transport at the tourism generating region in terms of the hub or node, in the tourism transit zone and at the destination. Competition within and between sectors is explored, with use of theories and models. Students will also be introduced to external pressures and industry responses, the importance of innovation, especially in facilities, plus changing consumer demand and expectation and the import part this plays in the necessary maintenance of quality of passenger experience. Environmental policies and awareness are reviewed and their effectiveness discussed. Socio- cultural impacts of passenger transport decision making at the terminal and at the destination are identified and evaluated. Career Planning in the Tourism Industry 15 Credits Compulsory The aims of this module are to enable students to acquire knowledge and personal skills to enhance their employment prospects whilst continuing to develop their academic skills. It will enable students to research employment issues and opportunities in tourism management and to develop an action plan to help them secure eventual employment. It will also help students to continue to develop their employability skills. Throughout the module, use will be made of industry speakers, CASE guides and Careers and Placements service materials. Social & Cultural Impacts of Tourism 15 Credits Compulsory This course builds upon the first year introduction to impacts of tourism. It introduces new ideas as it considers social groups, cultural impacts and inter-cultural relationships. As tourism often creates changes in society, the course discusses topics such as inequalities of power, prostitution, gender role changes, agents of change, and how different backgrounds and expectations may influence behaviours. It is important to understand motivations for travel, as they impact upon host/guest relationships. Students may be able to reflect on their own and others' behaviour and possible social or cultural impacts. Law for the Tourism and Event Industry 15 Credits Compulsory This module will consider the role of law as it applies to the travel, tourism and events industry in the United Kingdom. Using both English and European legislation students will explore the fundamental legal principles which underpin these critical industries. Students will examine sources of law, dispute solving in the event of a disagreement, the formation and role of the contract and elements of tort law, such as negligence. As a commercial transaction is often at the heart of these industries, the module will also examine the types of transactions with consumers and the consumer protection legislation that is available to the consumer in the event that things go wrong. Destination Marketing Research 15 Credits Optional Destination marketing is often a public sector activity with many stakeholders. These can be at a national, regional or local government level, but many other images influence consumers’ sense of a place. This module draws on foundation marketing modules and develops students own research skills by exploring theories and concepts invaluable to issues of consumer buyer behaviour. The multi-disciplinary roles of DMOs, public and private sector tourism businesses will be explored using case studies. The research project may involve a variety of sources and methods. Management Accounting for the Tourism & Event Industry 15 Credits Optional This module provides an introduction to management accounting useful to those entering the Tourism or Events Management Industries. No prior knowledge is required hence the delivery process will gradually develop management accounting concepts and functions before broadening students understanding of their contribution to effective decision making. Indicative content will include cost volume profit analysis, cost bases for pricing, budgeting, investment appraisal and analysis of financial information relevant to tourism or events management. International Field Trip 15 Credits Optional The module is designed to provide students with an insight and understanding into the nature of tourism and events, alongside a critical appreciation of the range of influences that can impact on the destination. Field trips are a critical tool for creating episodic memory and the creation of memory though experience within destinations is a unique feature of the module. This can be useful in providing a future reference point about tourism, events and the experiences associated with them. Impacts of Events & Festivals 15 Credits Optional The module investigates the positive and negative impacts associated with the planning and staging of events and festivals on host communities, environments and economies alongside the wider international implications that the staging of events can bring. Students will examine initiatives that seek to minimise the negative and maximise the positive impacts of events. The module will use case studies to analyse impacts and investigate best practice for securing lasting, positive legacies for host destinations. Case study analysis will include consideration of events and festivals that have been controversial in terms of their impacts on the host communities, and those perceived to have left significant legacies for host communities. It will also include case studies identified by students within the class. Professional Development for Business 15 Credits Optional The module provides students with a series of academic skills and study strategies which will underpin their subsequent studies. Students will identify a variety of study strategies to enhance their learning and maximise the opportunities offered in the virtual learning environment. These will include Harvard referencing, academic writing, revision techniques and time planning. The module is composed of several themes which will include communication, thinking and methods of enquiry, IT-literacy, numeracy and the nature of knowledge. Students will be expected to operate in teams, reflect on their practice and recognise aspects for self-development and improvement.
What job can I get?
Studying business will make you an attractive candidate in today’s competitive job market, particularly when combined with another subject.
The flexibility of this course leaves graduates in a position to take on various business roles within both the public and private sectors or to go on to run their own businesses. Our graduates have gone on to work at Amazon UK, Jaguar Land Rover, Hewlett Packard and the Royal Bank of Scotland.
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Study abroad
This course offers you the opportunity to study abroad through the University's study abroad programme. Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme.
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Work placement
As with all our courses students have the opportunity to complete a sandwich placement, which will usually last for one year. During this time you will be employed by the company and will subsequently be paid; for students on placement salaries have ranged from £11,500 - £14,000. In past years students have completed placements with:
- KPMG
- PricewaterhouseCoopers
- Clark & Co Accountants
- Lloyds TSB
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Fees and funding
Fees 2020
UK/EU Students
Full time
- £9250 for the 2020/2021 academic year
International Students
Full time
- £13000 for the 2020/2021 academic year
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.
View detailed information about tuition fees
Read more about additional fees in the course fact sheet
Other financial support
Find out more about other financial support available to UK and EU students
Living costs / accommodation
The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
- Further information
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How to apply
International applicants
Apply through our international application portal
Home and EU applicants
Apply using the links below:
2020
Start Date End Date Link 23/09/2020 31/05/2021 Apply online (Full Time/Sandwich) 21/09/2020 31/05/2021 Apply online (Full Time/Sandwich) 2021
Start Date End Date Link 20/09/2021 31/05/2022 Apply online (Full Time) 23/09/2021 31/05/2022 Apply online (Full Time/Sandwich) 21/09/2021 31/05/2022 Apply online (Full Time/Sandwich)