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BA (Hons) Business and Tourism

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Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

You’ll be supported in your studies and preparing for your future

Develop key tourism management and business skills

Tailor your studies around your core strengths and interests

This course includes the sandwich year options of:

Work Placement*

Study abroad*

*No fees are charged for this year


UCAS code	N1N8
Institution code	H36
School of study	Hertfordshire Business School
Course length	Full Time, 3 Years Sandwich, 4 Years
Location	University of Hertfordshire, Hatfield

Entry requirements

UCAS points A Level BTEC

96 CCC MMM

Additional requirements

GCSE: Grade 4/C in English and Mathematics
All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.
If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
For more details on the University of Hertfordshire's entry requirements, please visit our Undergraduate Entry Requirements page.
Find out more about International Entry Requirements.
The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.
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UCAS points	A Level	BTEC
96	CCC	MMM

Why choose this course?

You will develop key tourism management and business skills on a course which received a satisfaction score of 87% overall in the National Students Survey 2020
You will get to study real world case studies and have the opportunity to visit an overseas destination (Coronavirus pandemic permitting)
The course gives you the opportunities to do a work placement in small or large corporations, developing key employability skills, both domestically and internationally
All students have the option to study abroad
We’re rated TEF Gold, making us one of the best universities for teaching and support.

What's the course about?

Indicative course structure

The course looks in depth at a range of core business areas, including accounting, marketing, operations and human resources. At the same time, you’ll gain a specialism in tourism, in which you’ll explore career planning in the tourism industry, passenger tourism transport, visitor attraction management, strategic tourism planning and responsible tourism. There's also the chance to travel and experience different cultures and study tourism’s impact on domestic and international destinations.

Your main campus is de Havilland 

You’ll share this campus with students from business, law, education, and humanities subjects. The student housing is close to our Sports Village which includes a gym, swimming pool and climbing wall. You can get breakfast, lunch, or dinner in our on-campus restaurant on days you don’t feel like cooking. You can also use the common room to play pool, video games or just to hang out with friends. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes.  

What will I study?

Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module.

The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.

Level 4

Module	Credits	Compulsory/optional
Principles of Marketing	15 Credits	Compulsory
This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of 'marketing'. Concepts central to an understanding of marketing are considered - segmentation; targeting and positioning; the product life cycle; the 4Ps; buyer behaviour, etc.
Economics for Business	15 Credits	Compulsory
This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use; demand and supply and industry analysis, among others; will be introduced and applied to help understand the economic issues involved and the public policy which can be derived. Economics, of course, provides one of the key pillars of a solid education in business and this module represents some first steps in this direction as well as highlighting some of the major contemporary issues in our society.
Quantitative Methods for Business (UJH)	15 Credits	Compulsory
This module introduces the student to a number of essential mathematical and statistical techniques that are extensively used in business and management. Particular attention will be paid to the circumstances in which the methods considered should be employed. The following quantitative methods are likely to be included in this module: equations and graphs; measures of location and dispersion; weighted averages and indices; probability and normal distribution; basic optimisation; critical path analysis; correlation and simple linear regression; time series forecasting; investment; simulation. Appropriate software (eg Excel) will be used to support learning.
Accounting for Managers	15 Credits	Compulsory
The module provides an introduction to accounting from the manager's viewpoint. Areas covered include the collection and reporting of accounting information to both internal and external users, as well as the use and interpretation of publicity available accounting information. The role of accounting in supporting the management functions of planning, control and decision-making is also covered.
The Tourism Industry Framework	15 Credits	Compulsory
This module will explain the nature and significance of the travel and tourism industry by providing an overview of the various elements within which it operates. Through discussing the historical perspective of the growth of the industry, the context of the present day industry structure will be reviewed. Definitions and industry terminology are explained, alongside industry framework models that contextualise the study of tourism. By identifying tourist flows and factors influencing the demand for tourism, students will be able to explain the growth of the tourism and the industry that supports it.
Study & Research Skills for the Tourism Industry	15 Credits	Compulsory
The aims of this module are to enable students to develop their understanding of key topics relevant to research in the tourism industry and to enhance their academic and study skills in order to facilitate the transition to higher education. The module is composed of several themes which will include communication, thinking, and methods of enquiry, IT-literacy and the nature of knowledge. These will allow students to effectively match problem-solving techniques to different scenarios. In doing so, students will be expected to operate in teams, reflect on practice and recognise aspects for self-development and improvement. The module selects a series of issues that are pertinent to tourism professionals and management issues within the tourism sector.
Global Tourism Geography	15 Credits	Compulsory
Global Tourism Geography underpins our understanding of Tourism as an industry, and explores tourism demand, supply and resources of destinations worldwide, using a variety of theoretical concepts. It includes a spatial analysis of the supply of tourism resources (attractions, accessibility, facilities and infrastructure) and demand side issues such as travel trends and tourist flows. Students will gain a geographical perspective by comparing factors influencing the nature and spatial distribution of tourism resources globally and an understanding of how the development of tourism impacts various environments. We will examine factors influencing the development of tourism and potential limitations of continued expansion by summarising travel patterns, trends and flows and define the consequences of development for tourism. Students will also identify the issues and consequences of the redevelopment of tourism destinations globally, and present development and management criteria for resource use by tourists in a variety of environments
HR Management for the Tourism & Event Industry	15 Credits	Compulsory
This module aims to identify the knowledge and skills essential in managing and developing people in the labour intensive industry. It is essential for students to possess a holistic view of employees’ needs, management’s wants and industrial relations in order to create sustainability in the Tourism Hospitality and Event industries. The module covers topics such as current trends and issues in the industries in general, and a range of approaches to manage and develop people in these industries in particular.

Level 5

Module	Credits	Compulsory/optional
Project Planning and Control	15 Credits	Compulsory
Project management is essential in all business development and this module gives students hands-on experience of managing the project process. The module content and assessment strategy allow students to study project planning and control in the context of their chosen discipline and from a general project management perspective, thus developing skills and knowledge transferable to other business and management fields and practice. Students benefit from greater flexibility and support due to a blend of face-to-face lectures and seminars, on-line discussions, a simulated project environment, and use of business software tools such as MS project. The module provides a sound basis for further professional studies such as the Association for Project Management (APM) Introductory Certificate in Project Management.
Principles of Operations Management	15 Credits	Compulsory
The module is designed to provide a solid understanding of operations management methods. Students will gain experience together with knowledge of techniques and tools to support decisions made within the context of operations.
Exploring Business Ethics	15 Credits	Compulsory
This module aims to examine and reflect on the ethical behaviour of organisations and employees. To apply ethical theories to real and current organisational cases and activities and reflect on what responsibilities organisations have to society. It discusses guidelines, laws and external pressures and the impact these have on the ethical behaviour of organisations. The behaviour of employees and the individual choices that may when faced ethical dilemmas is also analysed. Content includes: ethical theorists, child labour, bribery, price fixing, working conditions, corporate social responsibility and whistleblowing.
Enterprise	15 Credits	Compulsory
In this module, students study the nature of enterprise and entrepreneurship, its importance to society and the individual personal opportunities that developing enterprise skills provides. Students will also work in a team to identify a new business opportunity and take this idea through the full business planning cycle, ending in a formal presentation of their proposed enterprise. Topics covered will normally include: - Concepts of enterprise and entrepreneurship - The economic impacts of enterprise - Insights into developing new ideas - Construction of business plans - Sources of advice and support schemes - Net working
Tourism Passenger Transport	15 Credits	Compulsory
This module examines tourism passenger transport at the tourism generating region in terms of the hub or node, in the tourism transit zone and at the destination. Competition within and between sectors is explored, with use of theories and models. Students will also be introduced to external pressures and industry responses, the importance of innovation, especially in facilities, plus changing consumer demand and expectation and the import part this plays in the necessary maintenance of quality of passenger experience. Environmental policies and awareness are reviewed and their effectiveness discussed. Socio- cultural impacts of passenger transport decision making at the terminal and at the destination are identified and evaluated.
Career Planning in the Tourism Industry	15 Credits	Compulsory
The aims of this module are to enable students to acquire knowledge and personal skills to enhance their employment prospects whilst continuing to develop their academic skills. It will enable students to research employment issues and opportunities in tourism management and to develop an action plan to help them secure eventual employment. It will also help students to continue to develop their employability skills. Throughout the module, use will be made of industry speakers, CASE guides and Careers and Placements service materials.
Social & Cultural Impacts of Tourism	15 Credits	Compulsory
This course builds upon the first year introduction to impacts of tourism. It introduces new ideas as it considers social groups, cultural impacts and inter-cultural relationships. As tourism often creates changes in society, the course discusses topics such as inequalities of power, prostitution, gender role changes, agents of change, and how different backgrounds and expectations may influence behaviours. It is important to understand motivations for travel, as they impact upon host/guest relationships. Students may be able to reflect on their own and others' behaviour and possible social or cultural impacts.
Destination Marketing Research	15 Credits	Optional
Destination marketing is often a public sector activity with many stakeholders. These can be at a national, regional or local government level, but many other images influence consumers’ sense of a place. This module draws on foundation marketing modules and develops students own research skills by exploring theories and concepts invaluable to issues of consumer buyer behaviour. The multi-disciplinary roles of DMOs, public and private sector tourism businesses will be explored using case studies. The research project may involve a variety of sources and methods.
International Field Trip	15 Credits	Optional
The module is designed to provide students with an insight and understanding into the nature of tourism and events, alongside a critical appreciation of the range of influences that can impact on the destination. Field trips are a critical tool for creating episodic memory and the creation of memory though experience within destinations is a unique feature of the module. This can be useful in providing a future reference point about tourism, events and the experiences associated with them.
Professional Development for Business	15 Credits	Optional
The module provides students with a series of academic skills and study strategies which will underpin their subsequent studies. Students will identify a variety of study strategies to enhance their learning and maximise the opportunities offered in the virtual learning environment. These will include Harvard referencing, academic writing, revision techniques and time planning. The module is composed of several themes which will include communication, thinking and methods of enquiry, IT-literacy, numeracy and the nature of knowledge. Students will be expected to operate in teams, reflect on their practice and recognise aspects for self-development and improvement.

Study abroad

This course offers you the opportunity to study abroad through the University's study abroad programme. Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme.

Find out more about studying abroad
Work placement
As with all our courses students have the opportunity to complete a sandwich placement, which will usually last for one year. During this time you will be employed by the company and will subsequently be paid; for students on placement salaries have ranged from £11,500 - £14,000. In past years students have completed placements with:
- KPMG
- PricewaterhouseCoopers
- Clark & Co Accountants
- Lloyds TSB

Check out our student blogs

Alumni Stories

Elizaveta Zaskalko

Meet Elizaveta Zaskalko who has explored the tourism industry and shared her passion for travel. She currently works at Expedia Inc as Associate Market Manager.

Current job role	Associate Market Manager
Year of graduation	2016
Course of study	BA (Hons) Tourism Management with French

A passion for travel

Elizaveta always had a passion for tourism and knew her career would be within the industry. She currently works at Expedia Inc as Associate Market Manager in the Join Expedia Team (JET) and is responsible for the acquisition of new hotels in Kent.

She started at Expedia straight after graduating from the University in 2016, in the role of Market Associate in the Account Management team. After a year in post she decided to step out of her comfort zone and apply for a promotion in the expanding JET team.

Studying at the University gave her a vast knowledge of the tourism industry which she previously lacked and prepared her for entering the sector. Tourism is a diverse and global industry with many career opportunities for new graduates.

She says, 'When I started my studies, I knew that I wanted to work in the tourism industry but had no idea which part of it. As I progressed, I learned about so many different branches of the industry and it really helped me to narrow it down to the one I actually really enjoyed.'

Strong employment links

'The best thing about my course is that it prepared us for the working world. The programme had a huge focus on employability, which I think was incredibly useful. Coming out of university I knew where I wanted to go, what I wanted to do and how to achieve it.'

The employment focus and links to industry embedded into Elizaveta's degree are what persuaded her to study at Herts. Our courses are designed to give students great opportunities, prepare them for professional life and provide them with direct access to their chosen profession through expert teaching and tangible industry connections.

Elizaveta says, 'An important factor for me choosing to study at the University was being able to do an industry placement year, as it's very hard to get a job without work experience nowadays. My placement year was very challenging but it was one of the most useful experiences I have had so far.'

The best thing about my course is that it prepared us for the working world. The programme had a huge focus on employability, which I think was incredibly useful. Coming out of university I knew where I wanted to go, what I wanted to do and how to achieve it.

Alumni Stories

Ellie Fowler

Meet Ellie Fowler who has excelled professionally since graduating in 2019. Ellie currently works as an Operations Communications and Activity Executive for Greene King.

Current job role	Operations Communications and Activity Executive
Year of graduation	2019
Course of study	BA (Hons) International Tourism Management

University experience

Ellie emphasises how her course really helped her to progress professionally and land her current role. She says, 'My studies helped me by teaching me all I needed to know about business and how different businesses work/operate. I didn't just learn about "how to go on holiday," I learnt how these travel companies run their businesses from all different levels and it made it clear to me to see I was interested in working in the Head Office side of things rather than front facing.'

She thoroughly enjoyed her course and highlights how useful the skills she learnt were in furthering her career. She continues, 'The travel knowledge you learn is very helpful. I like being able to educate and help people with all things to do with the travel industry.'

Ellie encourages students to embrace their studies with open arms and notes, 'The advice I'd give to new students is to be motivated and more organised from the beginning. I would definitely recommend doing a placement year abroad with this degree because not only does it give you vital industry experience, it also shapes you as a person. Without this experience I wouldn't be where I am today, and I definitely wouldn't have friends all over the world!'

Aspirations for the future

Ellie plans to progress in her role and take on more responsibilities. She says, 'I aim to get higher into operations for Greene King and then hopefully move to work for a bigger tour operator, as the tourism side is more suited to me.'

I would definitely recommend doing a placement year abroad with this degree because not only does it give you vital industry experience, it also shapes you as a person.

View our Alumni profiles

Elizaveta Zaskalko Ellie Fowler

Course fact sheets
BA (Hons) Business and Tourism	Download

Programme specifications
BA (Hons) Tourism Management	Download

Additional information
Sandwich placement or study abroad year	Optional
Applications open to international and EU students	Yes

International applicants

Apply through our international application portal

Home and EU applicants

Apply using the links below:

2021

Start Date	End Date	Link
20/09/2021	31/05/2022	Apply online (Full Time)
23/09/2021	31/05/2022	Apply online (Full Time/Sandwich)
21/09/2021	31/05/2022	Apply online (Full Time/Sandwich)

2022

Start Date	End Date	Link
20/09/2022	31/05/2023	Apply online (Full Time)
23/09/2022	31/05/2023	Apply online (Full Time/Sandwich)
21/09/2022	31/05/2023	Apply online (Full Time/Sandwich)

Fees and funding
Fees 2020
UK/EU Students

Full time
- £9250 for the 2020/2021 academic year
International Students

Full time
- £13000 for the 2020/2021 academic year
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Read more about additional fees in the course fact sheet

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.

BA (Hons) Business and Tourism

This course includes the sandwich year options of:

Work Placement*

Study abroad*

Additional requirements

Why choose this course?

What's the course about?

Indicative course structure

Your main campus is de Havilland

What will I study?

Check out our student blogs

Student Blogs

A typical day

Student Blogs

Things you need to know before studying Event management at University

Student Blogs

Why I chose Herts

Student Blogs

Alumni Stories

Meet Elizaveta Zaskalko who has explored the tourism industry and shared her passion for travel. She currently works at Expedia Inc as Associate Market Manager.

A passion for travel

Strong employment links

Alumni Stories

Meet Ellie Fowler who has excelled professionally since graduating in 2019. Ellie currently works as an Operations Communications and Activity Executive for Greene King.

University experience

Aspirations for the future

International applicants

Home and EU applicants

2021

2022

Fees 2020

UK/EU Students

Full time

International Students

Full time

Other financial support

Living costs / accommodation

Your main campus is de Havilland 