BA (Hons) Business and Event Management

Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.

You’ll be supported in your studies and preparing for your future
You’ll be supported in your studies and preparing for your future
Develop key event management and business skills
Develop key event management and business skills
Experience, plan and run live events
Experience, plan and run live events

This course includes the sandwich year options of:

Work Placement*

Study abroad*

*No fees are charged for this year

Why choose this course?

  • You will develop key event management and business skills on a course which received a satisfaction score of 85% overall in the National Students Survey 2020
  • The University is a member of the Association for Event Management Education (AEME) ensuring the course is at the cutting edge of Event Studies.
  • Graduate with great prospects; 95% of graduates from this course are working or in further study within six months*.
  • Get valuable hands-on experience working with businesses in the event industry on live projects. (Coronavirus pandemic permitting)
  • Experience, run and plan live and/or virtual events with external and internal clients as part of your course.
  • We’re rated TEF Gold, making us one of the best universities for teaching and support.

*Most recent Destination of Leavers from Higher Education report (DLHE)

What's the course about?

A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.

You’ll develop a specialism in event management that could see you planning corporate events, concerts, festivals or sports fixtures, right across the globe. You’ll get hands-on experience on a live event management project, hear from industry-leading guest speakers and go on rewarding field trips.

Your main campus is de Havilland

You’ll share this campus with students from business, law, education, and humanities subjects. The student housing is close to our Sports Village which includes a gym, swimming pool and climbing wall. You can get breakfast, lunch, or dinner in our on-campus restaurant on days you don’t feel like cooking. You can also use the common room to play pool, video games or just to hang out with friends. Want to pop over to the other campus? You can take the free shuttle bus or walk there in just 15 minutes.  

What will I study?

Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module.

The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.

'Completing a combination honours degree gave me such variety. My course always remained interesting and provided behind-the-scenes insight into business and event operations.'

Holly Parsons

BA (Hons) Business and Event Management

Student Blogs

Malaika - A typical day

A typical day

My typical day usually starts with either an online lecture or seminar. In the seminars, we are encouraged to interact with the discussions, so I always try to produce questions to contribute. At the end of the seminar, it is often a good chance to get further help and guidance with assignments too. If I have a lecture, I usually have a pen and notebook to hand and go over the PowerPoint slides later in the day. My lectures are typically two hours longer compared to my seminars which are an hour long. I would usually study Japanese after my classes and take breaks in between to spend time with family and make something to eat. The time usually goes by so fast; I try to stay connected with my societies via zoom calls and do Zumba at home in the evenings. By doing this, I think I can get a good balance between my studies and look after my wellbeing.

Student Blogs

Malaika - Things you show know

Things you need to know before studying Event management at University

Hi there!

When it comes to studying event management the most common question I get is ‘what is event management?’ or a slightly confused look. But do not worry, there is nothing confusing about Event management!

Event management includes a selection of skills and subject areas including business, marketing, design, hospitality and tourism to name a few. The industry is growing however they are always looking for experience, so our lectures often send us work experience opportunities and actively encourage study abroad and placement year. My word of advice if you’re already interest goes for it, don’t let anything hold you back as there are so many opportunities for development, and I suggest taking a language to boost your skills and chances of success in the industry!

Student Blogs

Malaika - Why I chose Herts

Why I chose Herts

I chose to study at Herts because it really offers everything I need. The main thing that attracted me to this University was the variety of course subject options to choose from, particularly within the business school. I really wanted to study a language alongside my business major and Herts was the only University in the country to offer Eastern Asian languages like Japanese as a joint honour. I am from South London, so Herts is not too far a commute from home, it gives me the choice to experience halls and commutes from home. When I first arrived Herts, I did not know anyone, but the range of activities and diverse communities and campus allowed me to make friends quickly. I would recommend looking into the course options that the university offers before applying and to take each step at a time, do not rush the transition. I am sure you will find what you are looking for! Good luck!

Student Blogs

Sarah - Unibuddy

Alumni Stories

Abies Iriowen

Meet Abies Iriowen who has applied her degree to improve diversity and equality in businesses. She currently works as a Diversity and Inclusion Advisor at FDM Group.

Current job roleDiversity and Inclusion Advisor
Year of graduation2018
Course of studyBA (Hons) Business and Event Management

Abies Iriowen

University experience

Abies has fond memories of her time at the University of Hertfordshire and is grateful for all of the opportunities she had within and outside of her studies.

She stresses the importance of joining societies, going on trips and taking advantage of tutors. She says, that her studies gave her ‘the push to get practical work experience as they taught me great organisation skills and how to work well in a team.’

As part of her degree, Abies secured a placement at FDM group who then asked her to come back after she graduated. ‘I got to this point in my career by getting as much work experience as possible. I completed two summer internships before securing my placement.’.

Current career and future

As a Diversity and Inclusion Advisor, her role involves ‘managing school engagement programmes across the UK, supporting external conversations and diversity and inclusion, and delivering all Diversity and Inclusion Events across the country.’

In the future, she hopes to work her way up in an organisation to promote and support inclusive working environments.

I got to this point in my career by getting as much work experience as possible. I completed two summer internships before securing my placement.

Alumni Stories

Bradley Johnson

Meet Bradley Johnson who has gone onto work in Higher Education since graduating. Brad is currently working at the University as the Regional Manager for Africa and the Middle East.

Current job roleInternational Marketing Manager
Year of graduation2015 / 2019
Course of studyBA (Hons) Marketing with Events Management
MSc Business and Organisational Strategy

Bradley Johnson head shot

University experience and opportunities

Bradley immersed himself into his studies, taking advantage of all the opportunities his degree had to offer. He says, 'I was able to combine professional qualifications and academic learning, which made my whole experience more practical. In my first year of study, I started as a Marketing Assistant in the Students' Union, which eventually led to me becoming Vice President of the Students' Union in my final year.' He adds, 'Balancing work and studies can be difficult but the professional experience I gained in a practical role while studying was very valuable.'.

He speaks fondly of his time as a student at the University and is proud to be an alumnus who is continuing his professional career here. He says, 'I made great friends on my degree and through the Students' Union, and I've now got friends around the world, because of the wider Alumni community.' He adds, 'I am proud to have been a student at the University and that's the reason I work here now. I wouldn't work for the University if I didn't believe it was great.'.

Aspirations for the future

Still incredibly driven, Bradley is looking to study for this PhD in the future and hopes to remain in Higher Education, ideally in a policymaking role. 'Driving education policy in the UK is hugely important because Higher Education is one of our biggest exports in the sector; it does a lot for the civic good, providing facilities, supporting businesses and supporting the economy of the local area. A strong education policy is ultimately good for the country.'

I made great friends on my degree and through the Students' Union, and I've not got friends around the world, because of the wider Alumni community.

Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.