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BA (Hons) Business and Event Management
Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.
This course includes the sandwich year options of:
*No fees are charged for this year
Why choose this course?
- Dive straight into understanding how business operates.
- Benefit from our links with local industry and commerce.
- Develop the necessary skills for events management by working on live events.
- Take the opportunity to study abroad as part of your course, or undertake a 12-month work placement.
- Studying Business and Event management gives you the best of both worlds! You will follow two subjects that closely relate in both theory and in practice increasing your options for your future career choice.
- You will develop key management and business skills at a leading international business facing University on a course ranked 7th in the UK for Tourism, Hospitality and Events Management.
What's the course about?
A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.
You’ll develop a specialism in event management that could see you planning corporate events, concerts, festivals or sports fixtures, right across the globe. You’ll get hands-on experience on a live event management project, hear from industry-leading guest speakers and go on rewarding field trips.
What will I study?
Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module.
The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.
'Completing a combination honours degree gave me such variety. My course always remained interesting and provided behind-the-scenes insight into business and event operations.'
Malaika - A typical day
A typical day
My typical day usually starts with either an online lecture or seminar. In the seminars, we are encouraged to interact with the discussions, so I always try to produce questions to contribute. At the end of the seminar, it is often a good chance to get further help and guidance with assignments too. If I have a lecture, I usually have a pen and notebook to hand and go over the PowerPoint slides later in the day. My lectures are typically two hours longer compared to my seminars which are an hour long. I would usually study Japanese after my classes and take breaks in between to spend time with family and make something to eat. The time usually goes by so fast; I try to stay connected with my societies via zoom calls and do Zumba at home in the evenings. By doing this, I think I can get a good balance between my studies and look after my wellbeing.
Malaika - Things you show know
Things you need to know before studying Event management at University
When it comes to studying event management the most common question I get is ‘what is event management?’ or a slightly confused look. But do not worry, there is nothing confusing about Event management!
Event management includes a selection of skills and subject areas including business, marketing, design, hospitality and tourism to name a few. The industry is growing however they are always looking for experience, so our lectures often send us work experience opportunities and actively encourage study abroad and placement year. My word of advice if you’re already interest goes for it, don’t let anything hold you back as there are so many opportunities for development, and I suggest taking a language to boost your skills and chances of success in the industry!
Malaika - Why I chose Herts
Why I chose Herts
I chose to study at Herts because it really offers everything I need. The main thing that attracted me to this University was the variety of course subject options to choose from, particularly within the business school. I really wanted to study a language alongside my business major and Herts was the only University in the country to offer Eastern Asian languages like Japanese as a joint honour. I am from South London, so Herts is not too far a commute from home, it gives me the choice to experience halls and commutes from home. When I first arrived Herts, I did not know anyone, but the range of activities and diverse communities and campus allowed me to make friends quickly. I would recommend looking into the course options that the university offers before applying and to take each step at a time, do not rush the transition. I am sure you will find what you are looking for! Good luck!
Meet Abies Iriowen who has applied her degree to improve diversity and equality in businesses. She currently works as a Diversity and Inclusion Advisor at FDM Group.
|Current job role||Diversity and Inclusion Advisor|
|Year of graduation||2018|
|Course of study||BA (Hons) Business and Event Management|
Abies has fond memories of her time at the University of Hertfordshire and is grateful for all of the opportunities she had within and outside of her studies.
She stresses the importance of joining societies, going on trips and taking advantage of tutors. She says, that her studies gave her ‘the push to get practical work experience as they taught me great organisation skills and how to work well in a team.’
As part of her degree, Abies secured a placement at FDM group who then asked her to come back after she graduated. ‘I got to this point in my career by getting as much work experience as possible. I completed two summer internships before securing my placement.’.
Current career and future
As a Diversity and Inclusion Advisor, her role involves ‘managing school engagement programmes across the UK, supporting external conversations and diversity and inclusion, and delivering all Diversity and Inclusion Events across the country.’
In the future, she hopes to work her way up in an organisation to promote and support inclusive working environments.
Meet Bradley Johnson who has gone onto work in Higher Education since graduating. Brad is currently working at the University as the Regional Manager for Africa and the Middle East.
|Current job role||International Marketing Manager|
|Year of graduation||2015 / 2019|
|Course of study||BA (Hons) Marketing with Events Management|
|MSc Business and Organisational Strategy|
University experience and opportunities
Bradley immersed himself into his studies, taking advantage of all the opportunities his degree had to offer. He says, 'I was able to combine professional qualifications and academic learning, which made my whole experience more practical. In my first year of study, I started as a Marketing Assistant in the Students' Union, which eventually led to me becoming Vice President of the Students' Union in my final year.' He adds, 'Balancing work and studies can be difficult but the professional experience I gained in a practical role while studying was very valuable.'.
He speaks fondly of his time as a student at the University and is proud to be an alumnus who is continuing his professional career here. He says, 'I made great friends on my degree and through the Students' Union, and I've now got friends around the world, because of the wider Alumni community.' He adds, 'I am proud to have been a student at the University and that's the reason I work here now. I wouldn't work for the University if I didn't believe it was great.'.
Aspirations for the future
Still incredibly driven, Bradley is looking to study for this PhD in the future and hopes to remain in Higher Education, ideally in a policymaking role. 'Driving education policy in the UK is hugely important because Higher Education is one of our biggest exports in the sector; it does a lot for the civic good, providing facilities, supporting businesses and supporting the economy of the local area. A strong education policy is ultimately good for the country.'
Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.