Getting Started with Email Marketing

About the course

You will learn about:

  • Targeting and segmenting your audience
  • Growing your email list
  • Email design tips
  • Writing effective emails
  • Reaching the inbox
  • Using autoresponders
  • Metrics and testing
  • Choosing an email provider

This course is for marketers or small businesses who want to get the most out of this important area of marketing. 

Course date: 20 April 2022, 12.00 - 13.00

If you have questions about the course or would like to book, please contact us 

Email Marketing remains one of the most powerful tools in the marketer’s playbook and this Business Academy Live Learning taster course will introduce the essentials you need, either to get your first email marketing programme off the ground or to simply improve your current sending. 

Teaching methods

The course is taught in a live learning online format via Zoom.  You will be given full instructions after you enrol about how to log on to the course.

The course is taught by Joolz Joseph

Joolz Joseph is a Visiting Lecturer at Hertfordshire Business School.  She is a sales and marketing practitioner, trainer and speaker, with experience across a wide range of sectors.  She works with large brands as well as smaller niche businesses.  Her focus is on ‘inspiration injections’ and how organisations can improve their fundamental relationships with their customers. 

Joolz teaches on various Marketing degree courses, plus the Chartered Institute of Marketing (CIM) professional qualifications.