CIM Certificate in Professional Digital Marketing
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A CIM qualification at Level 4 is the 'go-to' for marketing executives (or equivalent) who have had experience in the industry and are looking to advance their career. The Certificate builds on your tactical marketing skills enabling you to move forward in your career and perform professionally at an operational level within your marketing department.
The course consists of three modules. A pass in all three is required to complete the Certificate.
Module 1: Applied Marketing - Starts 23 September 2020
In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Module 2: Planning Campaigns - Starts 6 January 2021
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Module 3: Digital Marketing Techniques - Starts 7 April 2021
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
Book your place
All bookings are subject to the standard terms and conditions of the University of Hertfordshire.
Why choose this course?
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
CIM qualifications are highly sought after by employers. The aim of the CIM Level 4 Certificate in Professional Digital Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and interactive methods which embrace the modern marketing industry.
Are you an aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing? You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Digital Marketing.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Typical profiles of people who might take this qualification could include: Marketing assistants or co-ordinators with approximately one year in a marketing role.
Most students start in September, but you may join the course at any unit start point, depending on your qualifications and experience. For students starting with Module 1, the course will take approximately nine months to complete; for those starting later it will take longer as there is no teaching over the summer.
You can set your own pace of study to tailor the course around your other commitments.
£640 per module
University of Hertfordshire alumni, staff and students receive a 20% discount.
Please note: Course fees include tuition and learning materials plus access to the University's learning resouces.
CIM membership and examination/assessment fees are additional and are payable directly to The Chartered Institute of Marketing.
The course will utilise online/digital tuition, in the form of workshops and tutorials, and full support, resources and access to tutors will be provided. The course is supported by distance learning and access to the University's learning resources and those of CIM.
The course is currently taught on Wednesdays between 19.00-21.30. Each module contains 10 weeks of teaching.
What our students say
"I am really enjoying studying for a world-wide recognised CIM certificate in professional marketing and find the way the course is divided into three modules easy to manage and fit in around my other commitments. The enthusiasm and expertise of my tutor makes the lessons fun and stimulating and I’ve enjoyed getting to know the other students who are of various ages, all working in different industries. Already I find I am able to apply so much of what I’ve learned in my day-to-day activities at work. I’m looking forward to achieving my qualification and the many new opportunities and experiences it will bring."
"The CIM marketing course has allowed for me to explore the technical theory behind marketing principles and apply these to my work. Studying alongside working is challenging, but extremely rewarding. I’m able to actively apply all of the knowledge I’m gaining in my qualification to my career, which is helping me to become better placed for making business-critical decisions. The course is easily digestible and the lectures keep it upbeat and causal, ensuring we stay engaged after a day at work. "