Graphic Design and Media - Portfolio Preparation Course

About the course

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Why choose this course?

Course Dates:

Monday 27 July to Friday 31 July 2020 - 9.30 to 15.30

Saturday 26 September to Saturday 24 October 2020 - 9.30 to 15.30

Cost £200

Your own brand identity is important if you want to stand out from the crowd. It communicates how you would like to be perceived and expresses your unique identity and personality. This is a creative and inspirational course which introduces you to the principles of branding and identity development.

Over 5 consecutive days, you will create a personal brand and apply it to a portfolio of different media. Through the application of your branded identity to a portrait, logo and personal webzine you will discover the importance of typography, design, wording and layout as part of how a consistently branded identity works.

During this course you will learn through practical exercises and by looking at successful examples, how to communicate a brand through its identity. You will consider how each element of the identity contributes to the brands’ perception, including name, strapline, logo, mascots, colour, typography and aesthetics. This course covers the subject from the initial creative brief, through implementation and finally to brand guardianship (making sure the visual integrity of your identity is continued over time).

What happens in the workshops:

  • An introduction to the history of branding and identity.
  • Brainstorming and idea generation.
  • The design of logos, considering typography, graphic design and colour.
  • An introduction to design and layout principles.
  • Learning about Webzine layout and function.
  • Image making in a range of media.
  • Team working and collaboration.

What will you learn?

  • Day 1: Branding and Identity (the principles).
  • Day 2: Design and portrait creation in a range of media.
  • Day 3: Logo creation and the process of capturing an identity in a logo.
  • Day 4 & 5: Typography, layout, design and the use of graphic design (Adobe) software. Finish and present your webzine to the group.

You will leave the course having created a brand identity for your client including a logo, portrait and webzine. This will form a portfolio of works, showing your self-branding identity at its best.

Useful information


This course is for 13 to 17 year olds.


Signing in takes place from 09.15 - 09.25 each day in the Gallery. which is located between the Art and Design Building and the Todd Building. Please see the campus map, for details.

We finish at 15.30, and it is important that you arrange to be picked up promptly at this time. If you have any problems and think that you may need to be picked up be later, please let us know at the morning drop-off and/or when you sign in.


Parents: When registering, please enrol with your own details. There is a field on the enrolment paperwork where you can enter your son or daughter's name.

Where to find us

Our address is College Lane Campus, Hatfield, Herts AL10 9AB.

For Maps and Directions please visit our helpful ‘Where to Find Us’ page. The School of Creative Arts is on the bottom left corner of the downloadable map. You can use car park P-E to park your car for drop off and collection.


Each group will have an art assistant with them for the whole time whilst they are taking part in the course. This assistant can help you with any problems you have while you are on site. All tutors and associated helpers for this course have been DBS checked.

Emergency contact

We need to have your contact numbers so we can contact your parents/carers in an emergency. These must be confirmed on the first day, when you are registering. If you need to contact us, please phone the Short Course Office on 01707 285327.  


Wear suitable and comfortable clothes as you may get messy and dirty (this is what art is all about!). An overall, apron or large shirt would be ideal. Please bring this with you from your first day.

Food and drink

Each participant should bring their own packed lunch. There will be vending machines available for extra treats so please allow your son or daughter to bring a small amount of cash if you would like them to be able to use this facility. Free water and squash will be available during breaks and lunchtime, in the Chill Out space. 

Rest Area

The rest area is for use during breaks and lunch time where you can sit, chat and have lunch. 


All materials and equipment needed to take part in all of our children's summer workshops will be provided by the University. You do not need to supply any materials of your own.


If you need to bring any medication with you, please make sure it is clearly labelled with your name and any instructions. These medications can be administered by us provided a medical permission form has been signed and handed in on arrival on your first day.


We are all looking forward to a fun week, but to help things run smoothly, there are some rules we would like you to follow. To make sure that you have read them, we would like you to sign the rules form and return it to us on your first day.

All forms are emailed after enrolment.



Start DateEnd DateDay and TimeCostLink
26/09/202024/10/2020Saturdays 09.30 to 15.30£200Apply online