Why choose Herts?
- Industry accreditations: This course is accredited by the Chartered Institute of Marketing (CIM).
- Employment prospects: Graduates work in marketing agencies and in-house marketing services for organisations such as Sky, EY, and Google.
- Industry connections: You will benefit from networking opportunities to meet with alumni and organisations including Minerva Capital Markets, YMCA, and Tesco.
Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2020/2021. Please refer to the Programme Specification on these pages for further details.
We have accredited status with the Chartered Institute of Marketing (CIM), and holders of the Professional Postgraduate Diploma in Marketing, which can be taken at the University, can begin at Stage 2 of the course.
About the course
This course is designed to position motivated undergraduates and ambitious future business leaders for a successful marketing career. Whether you want to develop a career in the commercial or voluntary sectors or have ambitions to work in a large organisation or family business our MSc Marketing programme is designed to equip you with the essential skills and knowledge to move you into your chosen specialism.
Our dynamic and research active faculty will support you throughout your learning journey to ensure that you graduate with confidence and expertise, ready to face complex and dynamic work environments. And our team of academics, visiting practitioners, career support professionals and alumni will also ensure that you are well connected for the best start on your professional journey.
Why choose this course?
- Draw on the research interests of the marketing faculty to address contemporary marketing challenges
- Balance theory and application with regular opportunities to hear industry speakers and undertake field visits
- Develop key business skills
- Take the opportunity to gain additional qualifications from CIM
If you are already a marketing practitioner or have a first degree in marketing, you might want to consider formalising your marketing skills and experience through a CIM course of study.
2017 MSc Marketing Student Representatives Ali, Natasha and Keysha give advice to their peers on how to manage the challenges of the course whilst getting the most out of the student experience.
What will I study?
The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. The varied programme of teaching includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures.
You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.
Assessment is through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.
|The Professional Marketer||15 Credits||Compulsory|
|Modern Marketing Communications||15 Credits||Compulsory|
|Understanding Consumers and Markets||15 Credits||Compulsory|
|Strategic Brand Planning and Development||15 Credits||Compulsory|
|Marketing Insight, Analysis and Decision Making||30 Credits||Compulsory|
|Innovative Marketing Solutions||30 Credits||Compulsory|
|Dissertation (Marketing)||45 Credits||Compulsory|
|Dissertation Preparation||15 Credits||Compulsory|
Further course information
|Course fact sheets|
Sandwich placement or study abroad year
Applications open to international and EU students
At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.
You can also read our student blogs to find out about life at Herts.
Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.