MSc Marketing

Why choose Herts?

  • Industry accreditations: This course is accredited by the Chartered Institute of Marketing (CIM).
  • Employment prospects: Graduates work in marketing agencies and in-house marketing services for organisations such as Sky, EY, and Google.
  • Industry connections: You will benefit from networking opportunities to meet with alumni and organisations including Minerva Capital Markets, YMCA, and Tesco.

Professional Accreditations

We have accredited status with the Chartered Institute of Marketing (CIM), and holders of the Professional Postgraduate Diploma in Marketing, which can be taken at the University, can begin at Stage 2 of the course.

About the course

This course is designed to position motivated undergraduates and ambitious future business leaders for a successful marketing career.  Whether you want to develop a career in the commercial or voluntary sectors or have ambitions to work in a large organisation or family business our MSc Marketing programme is designed to equip you with the essential skills and knowledge to move you into your chosen specialism. 

Our dynamic and research active faculty will support you throughout your learning journey to ensure that you graduate with confidence and expertise, ready to face complex and dynamic work environments.  And our team of academics, visiting practitioners, career support professionals and alumni will also ensure that you are well connected for the best start on your professional journey. 

Why choose this course?

  • Draw on the research interests of the marketing faculty to address contemporary marketing challenges
  • Balance theory and application with regular opportunities to hear industry speakers and undertake field visits
  • Develop key business skills
  • Take the opportunity to gain additional qualifications from CIM

If you are already a marketing practitioner or have a first degree in marketing, you might want to consider formalising your marketing skills and experience through a CIM course of study. 

2017 MSc Marketing Student Representatives Ali, Natasha and Keysha give advice to their peers on how to manage the challenges of the course whilst getting the most out of the student experience.

What will I study?

The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. The varied programme of teaching includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures.

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.

Assessment is through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.

  • Level 7
    Module Credits Compulsory/optional
    The Professional Marketer 15 Credits Compulsory
    Modern Marketing Communications 15 Credits Compulsory
    Understanding Consumers and Markets 15 Credits Compulsory
    Strategic Brand Planning and Development 15 Credits Compulsory
    Marketing Insight, Analysis and Decision Making 30 Credits Compulsory
    Innovative Marketing Solutions 30 Credits Compulsory
    Dissertation (Marketing) 45 Credits Compulsory
    Dissertation Preparation 15 Credits Compulsory
  • Further course information

    Course fact sheets
    MSc Marketing Download
    Programme specifications
    MSc Marketing Download
    Additional information

    Sandwich placement or study abroad year


    Applications open to international and EU students


    Student experience

    At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.

    Find out about how we support our students

    You can also read our student blogs to find out about life at Herts.

    Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2021/2022. Please refer to the Programme Specification on these pages for further details.