About the programme

This course is designed to position motivated undergraduates and ambitious future business leaders for a successful marketing career.  Whether you want to develop a career in the commercial or voluntary sectors or have ambitions to work in a large organisation or family business our MSc Marketing programme is designed to equip you with the essential skills and knowledge to move you into your chosen specialism. 

Our dynamic and research active faculty will support you throughout your learning journey to ensure that you graduate with confidence and expertise, ready to face complex and dynamic work environments.  And our team of academics, visiting practitioners, career support professionals and alumni will also ensure that you are well connected for the best start on your professional journey. 

Why choose this programme?

  • Draw on the research interests of the marketing faculty to address contemporary marketing challenges
  • Balance theory and application with regular opportunities to hear industry speakers and undertake field visits
  • Develop key business skills
  • Take the opportunity to gain additional qualifications from CIM

If you are already a marketing practitioner or have a first degree in marketing, you might want to consider formalising your marketing skills and experience through a CIM course of study. 

2017 MSc Marketing Student Representatives Ali, Natasha and Keysha give advice to their peers on how to manage the challenges of the course whilst getting the most out of the student experience.

Teaching methods

The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. The varied programme of teaching includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures.

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.

Assessment is through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.

Entry requirements...

An honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5 (with no less than 5.5 in any band)
Other English language tests are accepted. Please contact the International Office for details.

If you do not have the required level of English for entry, our academic English courses can help you to achieve this level.

Programme fees

Fees 2019

UK/EU Students

Full time
  • £8400 for the 2019/2020 academic year
Part time
  • £700 per 15 credits for the 2019/2020 academic year

International Students

Full time
  • £12650 for the 2019/2020 academic year
Part time
  • £1050 per 15 credits for the 2019/2020 academic year

Dates

2019

Start DateEnd DateLink
28/09/201925/09/2020Apply online (Full Time)
28/09/201920/05/2020Apply online (Part Time)

2020

Start DateEnd DateLink
28/09/202025/09/2021Apply online (Full Time)
28/09/202020/05/2021Apply online (Part Time)

2021

Start DateEnd DateLink
28/09/202125/09/2022Apply online (Full Time)
28/09/202120/05/2022Apply online (Part Time)