FdA Graphic Design

About the course

This course is available to UK/EU students only.

On this course you will have the opportunity to develop your creative and technical skills in graphic design. You will undertake a range of vocational projects which challenge you to provide communication and design solutions in the areas of publishing, advertising, corporate work, publicity information and new and emerging media.

Ideas are at the heart of the course and there is a strong emphasis on practical experimental work. You will be challenged to respond to vocational based briefs in a creative and considered way, evaluating and analysing your work as you progress. This course will develop both your creative and technical skills and at all stages you will be taught how to use established and emerging media through workshops, tutorials and seminars delivered by experienced industry professionals.

Through contextual studies and an ongoing seminar programme you will be introduced to the issues of analysis, aesthetic and theoretical frameworks as used in this industry. Through the course's emphasis on work-based learning you will be encouraged to find work placements and job shadowing with industry professionals. You will be working in teams to simulate industry practice across the two years and hone your presentation and communication skills. Through our excellent links with industry, both local and national, you will be regularly visited and supported by leading members of the design community.

Progression routes

All progression routes outlined below are currently valid; however available progression will be updated on an annual basis in accordance with changes in UH provision.

Entry is to Level 6 contingent on successful completion of the FdA. Additional routes may be available to students at the time of FdA completion.

The FdA Graphic Design offers articulated progression into the final year of the BA (Hons) Graphic Design or the BA (Hons) Graphic Design: Advertising and Branding at the University of Hertfordshire.

Why choose this course?

This programme aims to develop your creativity and skills in carrying out projects to meet the needs of clients and audiences. In addition the programme will provide you with:

  • the knowledge and skills to embark on a career in the creative and cultural industries;
  • opportunities for work-based learning and experience in the creative arts and cultural industries;
  • an opportunity to gain a nationally recognised qualification in two years of full-time study;
  • a progression route to the final year of appropriate honours degree programmes at the University of Hertfordshire.

What will I study?

This programme addresses the thinking processes, attitudes and skills that are common to all creative activities. It provides a structure that enables you from a variety of starting points to develop your own creativity within a context provided by the industries and organisations that utilises this creativity.

You will be taught through a combination of lectures, small group tutorials, course work and practical assignments. Throughout you are encouraged to undertake independent study to consolidate your learning and to broaden your knowledge and understanding of the subject.

In addition, you will be exposed to the application of creative and cultural skills and knowledge in the workplace through work based learning. You will study work-based learning modules in year one culminating in a work-based learning project negotiated with an employer in year two.


When you successfully complete the course, you may wish to progress directly into employment or to a BA Honours degree Graphic Design at the University of Hertfordshire. Students are eligible to progress to the final year of a BA honours, and will be supported by college and University staff in making their decision.