FdA Graphic Design

About the course

This course is available to UK/EU students only. 

Our FdA Graphic Design programme focuses on developing creative and technical skills which provide a strong foundation for a career in the creative industries. You will undertake a range of vocational projects, which challenge you to provide communication and design solutions in the areas of advertising, branding, digital illustration, editorial design and packaging, as well as new and emerging media. You will learn how to use a range of digital and non-digital techniques to design solutions. 

Ideas are at the heart of the course and there is a strong emphasis on practical experimental work. You will be challenged to respond to vocational based briefs in a creative and considered way, evaluating and analysing your work as you progress. This course will develop both your creative and technical skills and at all stages you will be taught how to use established and emerging media through workshops, industry guest speakers, tutorials and seminars delivered by experienced industry professionals. 

Through contextual studies and an ongoing seminar programme you will be introduced to the issues of analysis, aesthetic and theoretical frameworks as used in this industry. Through the course's emphasis on work-based learning you will be encouraged to find work placements and job shadowing with industry professionals. You will be working in teams to simulate industry practice across the two years and hone your presentation and communication skills. Through our excellent industry links, both local and national, you will be regularly visited and supported by leading members of the design community. 

Where can I progress? 

All progression routes outlined below are currently valid; however available progression will be updated on an annual basis in accordance with changes in University of Hertfordshire provision.

Entry to Level 6 is contingent on successful completion of the FdA.  Additional routes may be available to students at the time of FdA completion.  

The FdA Graphic Design offers articulated progression into the final year of the following courses:   

Why choose this course?

This programme aims to develop your creativity and skills in carrying out projects to meet the needs of clients and audiences. In addition the programme will provide you with:

  • An emphasis on personal development and employability within the creative industries.
  • Excellent employer engagement, live briefs, industry feedback, guest speakers, study trips and overseas visits. 
  • An opportunity to gain a nationally recognised qualification in two years of full-time study. 
  • Progression route to the final year of an appropriate honours degree programme at the University of Hertfordshire. 

What will I study?

Teaching comprises a combination of lectures, seminars, workshops, small group tutorials, course work and practical assignments. You are encouraged to undertake independent study to consolidate your learning and to broaden your knowledge and understanding of the subject. You will also experience working collaboratively on projects with other higher education courses. There is the opportunity to take part in industry live briefs with local community businesses, organisations, groups and head offices as well as prestigious national and international design competitions; these include D&AD New Blood, YCN Student Awards, ISTD Awards, The RSA Student Design Awards and illustration competitions such at The Penguin Random House Student Design Award.  

You will have a dedicated design studio space and access to state-of-the-art facilities including workshops and Mac suites as well as industry standard resources. We have a Creative Enterprise Shop that stocks products designed by you. The shop also pops-up at local community events, shops, empty shop units, external exhibitions both local and inner London.  The teaching team combines full-time teaching staff with part-time industry professionals, who split their time between teaching and working in the creative industries. Throughout the programme there is an international study trip, as well as national study trips and visits to businesses, agencies, museums and galleries. 

You can visit our Instagram @creative_enterprise_hub and follow our current students creative exploits. 


The versatility of the course can lead to a wide range of career opportunities in design and illustration; particularly in the fields of branding, advertising, marketing, editorial design, digital design and design education. Our graduates have also gone on to set up their own businesses or continue their professional practice on a freelance, self-employed basis. 

Please note that some of the images and videos on our course pages may have been taken before social distancing rules in the UK came into force.