About the course

Indicative course structure

Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.

Partnerships and opportunities

As part of our enterprise and employability focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events and charity organisations including Hope for Children.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned programme.

You may also be interested in the following coursesTourism ManagementInternational Tourism ManagementEvent Management or Event Management and Tourism.

Fact sheets 2019 Course fact sheet 1 BA (Hons) Event Management and Marketing
Programme specifications 2019 Programme specification 1 BA (Hons) Event Management

Study abroad gallery



Why choose this course?

5 Reasons to Study BA (Hons) Event Management and Marketing

  • The  University is a member of the Association for Event Management Education (AEME) and the course is also accredited by the Chartered Institute of Marketing (CIM). 
  • Studying Event & Marketing gives you the best of both worlds! You will follow two subjects that closely relate in both theory and in practice increasing your options for your future career choice. You can even undertake the Chartered Institute of Marketing courses while you study.
  • The course gives you the opportunities to do a work placement in small or large corporations, developing key employability skills, both domestically and internationally.
  • All students have the option to study abroad to give you an edge in the job market.
  •  You will develop key management and business skills at a leading international business facing University on a course ranked 5th in the UK for Tourism, Hospitality and Events Management.

Key staff

Dr Sarah Snell
Programme Leader
Find out more about Dr Sarah Snell

Professional Accreditations

The course is recognised by the Chartered Institute of Marketing (CIM).

The University of Hertfordshire is a member of the Association for Events Management Education.

Being an international student has been a challenge but it has also been the best four years of my life! Doing a placement enabled me to take my theoretical knowledge and put it into practice.

Evelina Borjesson

BA (Hons) Event Management

Course details

Careers

Graduates have found employment in fields such as events planning, hospitality management, marketing and within large travel companies, hospitality and airlines. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £24,000 after 40 months. 100% of BA (Hons) Event Management and Marketing graduates are in work or full time study after 6 months.

What job can I get?

Our graduates go on to a whole range of exciting careers, including events planning, hospitality management and marketing communications. They often work for event management organisations, large travel companies, hospitality businesses and airlines. 100% of our graduates have gone on to work or further study within six months of finishing this course.

Teaching methods

You will be studying 4 modules in each semester and your contact time varies between modules, but usually you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics. 

International Focus

All students have the option to study abroad in more than 30 countries across 6 continents. 

Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.

Work Placement

As with all courses at Hertfordshire Business School, you can undertake a paid work placement in a UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment and Enterprise team based on the campus can help you find and tailor applications to maximise your chances of securing a relevant placement. 

As part of our enterprise and employability focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Thomson Cruises, Mundy Cruising, Wendy Wu Tour Operator, Givergy Events and charity organisations including Hope for Children.

Structure

  • Level 4
    Module Credits Compulsory/optional
    Introduction to Marketing Communications 15 Credits Compulsory
    Creativity, Technology and Innovation 15 Credits Compulsory
    Economics for Business 15 Credits Compulsory
    Principles of Marketing (CIM) 15 Credits Compulsory
    Data Analysis for Tourism & Event Management 15 Credits Compulsory
    The Global Event Industry 15 Credits Compulsory
    Study & Research Skills for the Event Industry 15 Credits Compulsory
    Media Design for Event Management 15 Credits Compulsory
  • Level 5
    Module Credits Compulsory/optional
    Managing People 15 Credits Compulsory
    Enterprise 15 Credits Compulsory
    Strategic Marketing Planning 15 Credits Compulsory
    Product Innovation (International) 15 Credits Compulsory
    Career Planning in the Event Industry 15 Credits Compulsory
    Impacts of Events & Festivals 15 Credits Compulsory
    Event Planning & Community Engagement 15 Credits Compulsory
    Risk Management & Security for Events 15 Credits Compulsory
  • Level 6
    Module Credits Compulsory/optional
    Forecasting Methods for Managers 15 Credits Compulsory
    Strategic Brand Management 15 Credits Compulsory
    Market and Social Research 30 Credits Compulsory
    Sporting Events & Sports Tourism 15 Credits Compulsory
    Business Tourism & Events 15 Credits Compulsory
    Policy, Politics & Events 15 Credits Compulsory
    Contemporary Research Themes in Event Studies 15 Credits Compulsory
    HBS Placement 0 Credits Compulsory
    Industrial Placement Sem B only 0 Credits Optional
    Industrial Placement Year 0 Credits Optional
    Placement Study Abroad (South East Asia) 0 Credits Optional
    Placement Study Abroad (North America) 0 Credits Optional
    Placement Study Abroad (Australia) 0 Credits Optional
    Placement Study Abroad A (Europe) 0 Credits Optional
    Placement Study Abroad B (Europe) 0 Credits Optional
    Placement Study Abroad (Europe) 0 Credits Optional
    Industrial Placement (Semester A) 0 Credits Optional
  • Fees & funding

    Fees 2019

    UK/EU Students

    Full time
    • £9250 for the 2019/2020 academic year
    Part time
    • £1155 per 15 credits for the 2019/2020 academic year

    International Students

    Full time
    • £12350 for the 2019/2020 academic year
    Part time
    • £1540 per 15 credits for the 2019/2020 academic year

    Discounts are available for International students if payment is made in full at registration

    *Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

    View detailed information about tuition fees

    Read more about additional fees in the course fact sheet

    Other financial support

    Find out more about other financial support available to UK and EU students

    Living costs / accommodation

    The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

    View detailed information about our accommodation

    Entry requirements

    UCAS points A Level BTEC
    96 CCC MMM

    How to apply

    Course length
    • Full Time, 3 Years
    • Part Time, 6 Years
    • Sandwich, 4 Years
    Locations
    • University of Hertfordshire, Hatfield

    2019

    Start DateEnd DateLink
    28/09/201920/05/2020Apply online (Full Time)
    28/09/201920/05/2020Apply online (Part Time)
    28/09/201920/05/2020Apply online (Full Time/Sandwich)
    28/09/201920/05/2020Apply online (Full Time/Sandwich)

    2020

    Start DateEnd DateLink
    28/09/202020/05/2021Apply online (Full Time)
    28/09/202020/05/2021Apply online (Part Time)
    28/09/202020/05/2021Apply online (Full Time/Sandwich)
    28/09/202020/05/2021Apply online (Full Time/Sandwich)

    2021

    Start DateEnd DateLink
    28/09/202120/05/2022Apply online (Full Time)
    28/09/202120/05/2022Apply online (Part Time)
    28/09/202120/05/2022Apply online (Full Time/Sandwich)
    28/09/202120/05/2022Apply online (Full Time/Sandwich)
    Optional Sandwich Placement or Study Abroad year
    We welcome applications from international and EU students