About the course

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The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques
you will be able to interpret relevant insight and make informed strategic decisions.

Syllabus

The Diploma consists of three modules, taught via three full Saturday workshops per module, and supported by distance learning. 

Strategic Marketing (mandatory) - starts Saturday 25 January 2020
This module outlines the importance of all stages within the marketing planning process, from audit, through strategic decision making, to implementation of plans; and how managing resources, employing monitoring and measurement techniques enable the
achievement of strategic marketing objectives.
Teaching days:  Sats 25 Jan, 8 Feb, 29 Feb.  Exam date: 31 Mar 2020.

Mastering Metrics  (mandatory) starts - Saturday 9 May 2020
This module examines the role of marketing metrics and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making.
Teaching days:  Sats 9 May, 30 May, 6 June 2020.  

Digital Strategy (elective) starts - Saturday 19 September 2020
You will learn how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. 
Teaching days: Sats 19 Sep, 10 Oct, 7 Nov 2020

Want to start studying sooner?  Join the Digital Strategy module in September 2019

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Why choose this course?

Accredited by the Chartered Institute of Marketing, the CIM L6 Diploma in Professional Marketing is a worldwide recognised qualifications for professional marketers.

Entry requirements...

Do you qualify? 

  • Professional Certificate in Marketing or Certificate in Professional Marketing
  • Any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits in Master's degrees)
  • Professional practice (suggested two years' marketing in an operational role) plus diagnostic assessment onto Level 6
  • English language qualification within last two years if English is not the student's first language

Course fees

Tuition Fees are payable to the University of Hertfordshire.  
University of Hertfordshire students and alumni receive a 20% discount.

Fees do not include CIM membership or examination fees which are payable directly to CIM.

For further information or to book, please contact business-academy@herts.ac.uk or telephone 01707 28 9399.
Download a booking form

Teaching methods

The programme is taught over 3 Saturday workshops per module and consists of:

  • Structured input
  • Group activities
  • Practical exercises

Terms and Conditions
All bookings are subject to the standard terms and conditions of the University of Hertfordshire. A copy of these standard terms and conditions is available on request by emailing CPDU@herts.ac.uk.