The module provides an introduction to accounting from the manager's viewpoint, providing an insight into the role of accounting as a decision making tool for business and managerial decision-making.

This module will introduce students to the tools and techniques necessary to uncover information in data sets in order to be able to make suitable decisions based on this information.

This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the value of economic approaches, principally through examining the role and functioning of the market. The market is of principal importance in the modern economic environment in which business, citizens and governments operate. The basic concept of the market will be explored along with economic analysis such as demand and supply, competition and macroeconomics (e.g. inflation). As the proper use of any tool or approach requires an appreciation of its limitations as well as its power, the limits of the market will also be explored when considering: equity; the emergence of new technology e.g. the digital economy; social responsibility; and environmental concerns.

The module provides an introduction to the nature of organisations in relation to both theory and practice. Students will identify and summarise relevant theory relating to management, leadership, motivation and performance. This will be applied to workplace examples. Students will compare leadership and management practices and the relationship between management style and motivation and performance. Understanding of the difference types of organisational structures and cultures will be developed and the formal and informal influences which determine structure and culture in different organisations. Students will explore how structure and culture contribute to business success as well as identifying the impact of teamworking on organisational performance.Factors that influence the behaviours of individuals in organisations will be reviewed and the significance of these individual behaviours for management practice and motivation will be highlighted.

The module provides students with a series of academic skills and study strategies which will underpin their subsequent studies. Students will be able to identify a variety of study strategies to enhance their learning and maximise the opportunities offered to them by the virtual learning environment. These will include Harvard referencing, academic writing, time planning and revision techniques.Students will also investigate the skills and behaviours pertinent to the professional manager within a business environment in preparation for the work place. Themes which will include professional communication, presentation skills, team working, methods of enquiry, and IT literacy. Students will be expected to operate in teams, reflect on their practice and recognise aspects for self-development and improvement.

This marketing module assumes no prior knowledge of marketing and aims to introduce students to some of the key concepts of marketing. It is designed for Business students to gain an overall appreciation of the field of marketing. Students will understand the importance of marketing within the organisation and how other functions interact it. Students will explore key marketing theories and planning tools in the context of current practice.

Today’s technology is critical on business operations. Therefore, no matter the size of the business, technology brings both tangible and intangible benefits to businesses. It also helps businesses to increase efficiencies, and profits while developing new services. This module helps students to understand importance of emerging technologies for the growth of business.

Advances in technology, communications and transport are key forces behind globalisation. Decreasing costs and increasing ease of access mean increasing numbers of businesses are operating internationally and globally. This has resulted in a substantial increase in intercultural contact. To succeed in this context managers must have sensitivity to, and a critical understanding of, issues arising out of cultural difference. This includes the ability to manage in the diverse and complex contexts. The module explores two interrelated areas. Firstly, debates surrounding globalisation are considered. Students will explore national similarities and differences, and their impact on business. This includes tensions between global standardisation and local differentiation, and the extent to which the world is characterised by an increasing levelness and convergence or increasing disparity and divergence. Secondly, students will consider culture and cultural differences.

This module will enable students to communicate in Mandarin Chinese at a basic level in a range of everydaysocial situations. Students will learn to talk about themselves and their daily life, carry out reading andlistening tasks and write short texts within the framework of the vocabulary and grammatical structures studied.The module will be delivered via on-line materials, including video clips and Chinese websites.

This module will enable students to communicate in Mandarin Chinese at a basic level in a range of everydaysocial situations. Students will learn to talk about themselves and their daily life, carry out reading (pinyin) andlistening tasks and write short texts within the framework of the vocabulary and grammatical structures studied.The module will be delivered via on-line materials including video clips and Chinese websites.

This module will enable students to communicate in French at a basic level in a range of everyday socialsituations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasksand write short texts within the framework of the vocabulary and grammatical structures studied. The modulewill be course book based, supplemented by on-line materials including for example video clips, blogs andmagazine websites.

This module will enable students to communicate further in French at a basic level in a range of everyday socialsituations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasksand write short texts within the framework of the vocabulary and grammatical structures studied. The modulewill be course book based, supplemented by on-line materials including for example video clips, blogs andmagazine websites.

This module broadens and consolidates the students’ competence in French. Students will learn to talk aboutstudent life and travel, carry out reading and listening tasks and write texts within the framework of thevocabulary and grammatical structures studied. The module will be largely course book based, supplementedby on-line materials including, for example, video clips, blogs and magazine websites.

This module broadens and consolidates the students’ competence in French. Students will learn to talk aboutstudent life and travel, carry out reading and listening tasks and write texts within the framework of thevocabulary and grammatical structures studied. The module will be largely course book based, supplementedby on-line materials including, for example, video clips, blogs and magazine websites.

This module will enable students to communicate in German at a basic level in a range of everyday socialsituations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasksand write short texts within the framework of the vocabulary and grammatical structures studied. The modulewill be course book based, supplemented by on-line materials including for example video clips, blogs andmagazine websites.

This module will enable students to communicate further in German at a basic level in a range of everydaysocial situations. Students will learn to talk about past and forthcoming events, carry out reading and listeningtasks and write short texts within the framework of the vocabulary and grammatical structures studied. Themodule will be course book based, supplemented by on-line materials including for example video clips, blogsand magazine websites.

This module broadens and consolidates the students’ competence in German. Students will learn to talk aboutstudent life and travel, carry out reading and listening tasks and write texts within the framework of thevocabulary and grammatical structures studied. The module will be largely course book based, supplementedby on-line materials including, for example, video clips, blogs and magazine websites.

This module will extend the students’ competence in German through the introduction of more advancedlanguage structures. Students will learn to discuss work and future plans, studying and living abroad. They willcarry out reading and listening tasks and write texts within the framework of the vocabulary and grammaticalstructures studied. The module will be largely course book based, supplemented by on-line materials includingfor example on-line TV news items, blogs and magazine websites.

This module will enable students to communicate in Japanese at a basic level in a range of everyday socialsituations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasksand write short texts within the framework of the vocabulary and grammatical structures studied. The modulewill be course book based, supplemented by on-line materials including for example video clips, blogs andmagazine websites.

This module will enable students to communicate further in Japanese at a basic level in a range of everydaysocial situations. Students will learn to talk about past and forthcoming events, carry out reading and listeningtasks and write short texts within the framework of the vocabulary and grammatical structures studied. Themodule will be course book based, supplemented by on-line materials including for example video clips, blogsand magazine websites.

Emphasis will be placed on ensuring that students have a grammatically sound command of both the writtenand the spoken forms of Spanish. A thematic approach to language learning will be used, improving thestudent’s linguistic ability and knowledge of more complex Spanish. The course will be based on selected,complex carefully graded texts, online and audiovisual materials compiled from a variety of sources madeavailable to students through StudyNet. Typical themes of study will focus on social, economic and culturalissues. Student will be expected to take part in discussions on the various topics studied.

Emphasis will continue to be placed on ensuring that students have a grammatically sound command of boththe written and the spoken forms of Spanish. A thematic approach to language learning will be used, improvingthe student's linguistic ability and knowledge of more complex Spanish. The module will be based on selected,more complex carefully graded texts and materials compiled from a variety of sources made available tostudents through Studynet. Students will participate in discussions on a variety of topics focusing on culturalissues, tourism and the world of work

This module will enable students to communicate in Spanish at a basic level in a range of everyday socialsituations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasksand write short texts within the framework of the vocabulary and grammatical structures studied. The modulewill be course book based, supplemented by on-line materials including for example video clips, blogs andmagazine websites.

This module will enable students to communicate further in Spanish at a basic level in a range of everydaysocial situations. Students will learn to talk about past and forthcoming events, carry out reading and listeningtasks and write short texts within the framework of the vocabulary and grammatical structures studied. Themodule will be course book based, supplemented by on-line materials including for example video clips, blogsand magazine websites.

This module broadens and consolidates the students’ competence in Spanish. Students will learn to talk aboutstudent life and travel, carry out reading and listening tasks and write texts within the framework of thevocabulary and grammatical structures studied. The module will be largely course book based, supplementedby on-line materials including, for example, video clips, blogs and magazine websites.

This module will extend the students’ competence in Spanish through the introduction of more advancedlanguage structures. Students will learn to discuss work and future plans, studying and living abroad. They willcarry out reading and listening tasks and write texts within the framework of the vocabulary and grammaticalstructures studied. The module will be largely course book based, supplemented by on-line materials includingfor example on-line TV news items, blogs and magazine websites.

This module broadens and consolidates your competence in Japanese. You will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials.

This module will extend your competence in Japanese through the introduction of more advanced language structures. You will learn to discuss work and future plans, studying and living abroad. You will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

Managing People aims at providing students with an introduction to the management of people in organisations. Content includes:- The development of HRM, theory and practice, contextual factors, strategic approaches.- Recruitment and selection - role of R&S, models of R&S and their application.- Equality and diversity - the case for equality and diversity. Approaches to implementing equality and diversity policies and tackling discrimination in organisations. - Flexibility - managing flexibility.- Performance and reward management - managing people for performance, motivation and the link with reward management.- Employee participation and involvement - definition of terms. Factors affecting the success of employee involvement (EI). Effective communication.- Learning and development - contribution it can make to people performance and business success from identifying needs to evaluation of the outcomes.Managing people activities will be introduced from both strategic and operational perspectives. The role of the HR function and the line manager will be introduced.

The cognitive versus behavioural approach to consumer analysis is compared and evaluated. The understanding of consumers and their behaviour will enable students to have a greater understanding of target customer segmentation and product/brand positioning for the development of product, pricing, distribution and marketing communication strategies. Perception of the self and brands is considered along with the social issues of behaviour, beliefs and personality and its longer-term impact on consumer learning. The module offers an introduction to the psychology of the consumer, and the impact that this has for the Marketer in creating, developing and delivering customer-valued products and services.

Digital marketing highlights the impact of IT on the key marketing concepts and tools (market research; segmentation, targeting positioning; consumer buying behaviour; marketing information systems; strategy and planning; and marketing mix). The role and development of the internet will play a significant part in this module.

The module examines the role and contribution of reward management in achieving long term organisational and individual success and how reward management encourages commitment, engagement and performance of employees. Students will gain a wide understanding of how the business context drives reward strategies as well as developing an understanding of reward principles and the how reward intelligence is evaluated and implemented in HR policies and practices.

Winning and keeping customers is essential for success in markets be they consumer, industrial or not for profit. Development of a superior value proposition for customers is critical in achieving such success. This module provides students with the tools for identifying key customer values and developing innovative products and services to delight them, thereby creating and sustaining profitable long term relationships. Concepts will include the product life cycle strategies; product/service portfolio analysis; new product/service models; management of products and services; market and environmental analysis and types of product decisions, commercialisation and the influence of the consumer on the production innovation process.

This module will explore factors influencing people’s behaviour and the ways they experience work within organisations. The content includes looking at recruitment and selection, job design and motivation, and occupational stress. We reflect on how groups function in organisations and decision making.

The module is aimed at prospective managers to enable them to understand the benefits and potential pitfalls of using management accounting information when making managerial decisions.

In today's digital age, mobile phones have become an integral part of daily life used by millions of people and businesses around the world. Increasingly sophisticated technologies from Apple, Google and Blackberry in both the hardware and the software are turning mobile phones into communications devices that are taking over from the desktop PC as the most important piece of business equipment. Furthermore, some of the most important benefits of different mobile technologies are improved communication with staff, clients, suppliers,reduced downtime, increased productivity and improve customer service. TheTherefore, this module looks at the heart of the power of the mobile business technologies for different areas of organisations.

Students will be encouraged to consider specific businesses from the viewpoint of a financial analyst. The module focuses on the skills needed to extract useful information to understand and analyse the three key financial statements in the context of company specific factors, industry specific factors and the wider economy.Students will look at the context of financial statements, they will develop an understanding of the conceptual framework and the role of the financial statements in meeting the needs of users.Students will consider the information available on companies in the public domain and the importance of considering financial statements in context. The three financial statements will be considered in turn and students will calculate accounting extracts and adjustments and develop an understanding of the influence of accounting policies on the preparation and presentation of the financials.Students will calculate ratio’s and discuss the benefit of these as an analytical tool.

The objective of this module is to provide the students with knowledge on designing, implementing and operating efficient supply chains. Additionally it will introduce the challenges and issues of global supply chain management.The focus of the module concentrates on: introduction of supply chain management; development and strategies for global supply chain management; supply chain drivers; procurement, routing and scheduling; inventory management; green supply chain management; humanitarian supply chain management; measurement of supply chain management in global scale;.

This module broadens and consolidates the students’ competence in French. Students will learn to talk aboutstudent life and travel, carry out reading and listening tasks and write texts within the framework of thevocabulary and grammatical structures studied. The module will be largely course book based, supplementedby on-line materials including, for example, video clips, blogs and magazine websites.

This module will extend the students’ competence in French through the introduction of more advancedlanguage structures. Students will learn to discuss work and future plans, studying and living abroad. They willcarry out reading and listening tasks and write texts within the framework of the vocabulary and grammaticalstructures studied. The module will be largely course book based, supplemented by on-line materials includingfor example on-line TV news items, blogs and magazine websites.

This module will extend the students’ competence in Spanish through the introduction of more advancedlanguage structures. Students will learn to discuss work and future plans, studying and living abroad. They willcarry out reading and listening tasks and write texts within the framework of the vocabulary and grammaticalstructures studied. The module will be largely course book based, supplemented by on-line materials includingfor example on-line TV news items, blogs and magazine websites.

This module further improves the students’ competence and confidence from study at level 4 in understandingand responding to more advanced written and spoken French Students develop skills which will be of valueboth professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. Theywill carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be largely course book based, supplemented by on-linematerials including for example on-line TV news items, blogs and magazine websites.

This module further improves the students’ competence and confidence from study at level 4 in understandingand responding to more advanced written and spoken French Students develop skills which will be of valueboth professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. Theywill carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be largely course book based, supplemented by on-linematerials including for example on-line TV news items, blogs and magazine websites.

This module further improves the students’ competence and confidence from study at level 4 in understandingand responding to more advanced written and spoken Spanish. Students develop skills which will be of valueboth professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. Theywill carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be largely course book based, supplemented by on-linematerials including for example on-line TV news items, blogs and magazine websites.

This module enables students to improve further their competence and confidence from the previous semesterin understanding and responding to more advanced Spanish. Students continue to develop skills which will beof value both professionally and socially. The module will enable students to play a more active andspontaneous part in discussions and to use a wider range of phrases which express different shades of opinionin speaking and writing. They will carry out reading and listening tasks and write texts within the framework ofthe vocabulary and grammatical structures studied. The module will be largely course book based,supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

This module will extend the students’ competence in German through the introduction of more advancedlanguage structures. Students will learn to discuss work and future plans, studying and living abroad. They willcarry out reading and listening tasks and write texts within the framework of the vocabulary and grammaticalstructures studied. The module will be largely course book based, supplemented by on-line materials includingfor example on-line TV news items, blogs and magazine websites.

This module broadens and consolidates the students’ competence in German. Students will learn to talk aboutstudent life and travel, carry out reading and listening tasks and write texts within the framework of thevocabulary and grammatical structures studied. The module will be largely course book based, supplementedby on-line materials including, for example, video clips, blogs and magazine websites.

This module further improves the students’ competence and confidence from study at level 4 in understandingand responding to more advanced written and spoken German. Students develop skills which will be of valueboth professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. Theywill carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be largely course book based, supplemented by on-linematerials including for example on-line TV news items, blogs and magazine websites.

This module enables students to improve further their competence and confidence from the previous semesterin understanding and responding to more advanced German. Students continue to develop skills which will beof value both professionally and socially. The module will enable students to play a more active andspontaneous part in discussions and to use a wider range of phrases which express different shades of opinionin speaking and writing. They will carry out reading and listening tasks and write texts within the framework ofthe vocabulary and grammatical structures studied. The module will be largely course book based,supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

Emphasis will continue to be placed on improving the students' linguistic ability and knowledge through the in depthstudy of selected political, cultural, linguistic and economic topics relating to German speaking countries. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines. Students will be expected to research their own materials and present their findings in class discussions.

Emphasis will continue to be placed on improving the student’s linguistic ability and knowledge so as to equipthem with the skills necessary to study and work in a German speaking country. The module will be based onmaterials taken from written and audiovisual materials compiled from a variety of sources such as onlinenewspapers, magazines and company websites. Students will research their own materials to be analysed andpresented in class discussions.

This module broadens and consolidates the students’ competence in Mandarin Chinese. Students will learn totalk about student life and travel, carry out reading and listening tasks and write texts within the framework ofthe vocabulary and grammatical structures studied. Chinese characters will be introduced. The module will bedelivered via on-line materials including video clips and Chinese websites.

This module will extend the students’ competence in Mandarin Chinese through the introduction of moreadvanced language structures. Students will learn to discuss work and future plans, studying and living abroad.They will carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be delivered via on-line materials including video clips andChinese websites.

Emphasis will continue to be placed on improving the students' linguistic ability and knowledge through the in depth study of selected cultural, linguistic and economic topics on the French regions. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines. Students will be expected to research their own materials and present theirfindings in class discussions.

Emphasis will continue to be placed on improving the student’s linguistic ability and knowledge so as to equipthem with the skills necessary to study and work in France and give them an understanding of demographictrends in Europe and France. The module will be based on materials taken from written and audiovisualmaterials compiled from a variety of sources such as online newspapers, magazines and company websites.Students will research their own materials to be analysed and presented in class discussions.

Emphasis will continue to be placed on improving the student’s linguistic ability and knowledge so as to equipthem with the skills necessary to study and work in Spain. The module will be based on materials taken fromwritten and audiovisual materials compiled from a variety of sources such as online newspapers, magazinesand company websites. Students will research their own materials to be analysed and presented in classdiscussions.

This module broadens and consolidates the students’ competence in Spanish. Students will learn to talk aboutstudent life and travel, carry out reading and listening tasks and write texts within the framework of thevocabulary and grammatical structures studied. The module will be largely course book based, supplementedby on-line materials including, for example, video clips, blogs and magazine websites.

Emphasis will continue to be placed on improving the students' linguistic ability and knowledge through the in depthstudy of selected political, cultural, linguistic and economic topics of selected Spanish-speakingcountries in Latin America. The module will be based on materials taken from written and audiovisual materialscompiled from a variety of sources such as online newspapers, magazines. Students will be expected toresearch their own materials and present their findings in class discussions.

This module will extend the students’ competence in Japanese through the introduction of more advancedlanguage structures. Students will learn to discuss work and future plans, studying and living abroad. They willcarry out reading and listening tasks and write texts within the framework of the vocabulary and grammaticalstructures studied. The module will be largely course book based, supplemented by on-line materials includingfor example on-line TV news items, blogs and magazine websites.

This module broadens and consolidates the students’ competence in Japanese. Students will learn to talkabout student life and travel, carry out reading and listening tasks and write texts within the framework of thevocabulary and grammatical structures studied. The module will be largely course book based, supplementedby on-line materials including, for example, video clips, blogs and magazine websites.

This module further improves your competence and confidence from study at levels 4 in understanding and responding to more advanced written and spoken Japanese. You will develop skills which will be of value both professionally and socially and you will be exposed to a wider variety of contexts and language registers. The module will enable you to participate more fully in discussions and develop logical argument. You will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

This module enables you to improve further your competence and confidence from the previous semester in understanding and responding to more advanced Japanese. You continue to develop skills which will be of value both professionally and socially. The module will enable you to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. You will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

The module will introduce students to a range of issues and challenges confronting strategic leaders of public, private and third sector organisations in a turbulent global environment. In analysing practical examples, students will be encouraged to apply and evaluate concepts and techniques from the full range of schools/perspectives that comprise the strategic management discipline. A key emphasis within the module is on the fact that leading theorists and practitioners constantly engage in debate on how to interpret strategy topics/issues. Students will learn that there is rarely one right answer to a strategic question - instead, there are usually a number of good answers. A distinction will be made between three leading themes: strategic position, strategic choice and strategy in action/implementation. However, students will be constantly reminded that the leaders of organisations often experience strategy as a messy, unstructured process. Up-to-date real world examples will be used together with textbook cases to show how themes interact in practice.

In this module students will assess, develop and evaluate their employability skills through work-based learning. Students will use the professional framework relevant to their specialism to demonstrate competencies. Through their work, students will have opportunities to apply and critically evaluate academic theories and current business school research. Work-based learning opportunities include: placement, part-time work, internship, project work, involvement in research or volunteering.

This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students’ degree title stated on the programme specifications.

The student will complete a period of study abroad at a partner institution following an appropriate programme of study, set out in a learning agreement, agreed by the student, the programme tutor at Hertfordshire and the international office at the partner institution. The programme of study in a placement year is less prescribed and can both reflect the interests of the student in their discipline area or to broaden their education.

This module explores the fundamental economic changes in the global economy and their implications for both developed and developing economies. It addresses issues related to changes in international production, global financial structures, trade patterns, migration, global governance, environment, economic development, income distribution and poverty.

The dissertation offers the opportunity to undertake an individual piece of work that is designed to develop research skills relevant to a specific area of study. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the research, students will be required to produce a dissertation of between 7,000 to 10,000 words. The dissertation will be assessed using the Business School dissertation criteria that the management of the dissertation, the methodology used, the intellectual quality and originality, and the structure and coherence of the report.

The module provides contemporary, applied and critical insights into the management of people across borders and in multinational corporations (MNCs). The HR implications of managing international assignments are investigated, and in-depth exposition provided of HR contexts and features in major global regions.The module appears to students specialising in HRM and international business, and is also relevant to those working/planning to work in an international environment. The content includes an analysis of differences between national and international HRM, examines structures and strategies of MNC's and the ethical issues impinging upon international business in the field of employment. The module also considers the management of the expatriation cycle-recruitment, training, pay, performance management and repatriation. An analysis of industrial relations structures/systems for employee participation in north America, Europe and Australasia and an exploration of political/economic environments and major features of HR/employment practice in these continents and developing countries.

Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

The process of making decisions in organisations is based, in most cases, on future values of many variables. Therefore, it is vital that these future values are predicted in the most accurate possible ways. This module introduces students to a variety of forecasting techniques used to predict future values. Much of the module will be devoted to the use of software, especially spreadsheets, to calculate forecasts and their associated errors. A particular emphasis will be on the pitfalls associated with the application of different forecasting techniques.The module includes the following: the purpose of business forecasting; data collection and review; measuring the accuracy of forecasts; a range of methods presented for dealing with stationary time series, trend, seasonality and multi-variate models; demographics; communication of results to a business audience.Students use a calculator and computer to calculate forecasts and related error measures and statistics.

This module is very practically orientated and hands-on. It is aimed at anyone intending to become an effective manager, consultant or business analyst.The really important problems and crucial decisions faced by professionals in their work are often complex and ill-defined. They are known as “wicked” problems or “messes”. Problem structuring (or soft systems) methods have been developed to help us cope in these challenging, unstructured situations. Often much of the difficulty is due to people’s differing perspectives, the worrying uncertainties or the multiple interacting and dynamic factors. Imaginative approaches are needed to rigorously analyse messy, qualitative issues. Problem structuring methods take a holistic view and are highly effective.The three methodologies selected are:SODASoft Systems Methodology System Dynamics With the right expertise and a suitable toolkit of methods, the manager or consultant can choose appropriate techniques, and creatively combine and tailor them to tackle any problem with confidence.

Students will analyse contemporary HRM theory and practice. The module provides a contemporary, applied and critical approach to the study of human resource management in an organisational context.

Social networking is a rapidly growing phenomenon and it is one of the most influential media in web technology today. Hundreds of companies globally use social media to gain credibility, foster employee relationships, build a forum for communication with customers and, often, to boost sales. Businesses receive inquiries directly from consumers and other businesses without advertising, which results in lower costs and higher conversion rates. Therefore, this module explores insights of the social networking sites and opportunities they present for organisations.

The small business is now a major part of the economy and it is recognised for its contribution to employment creation. The module will examine how small business works in practice, focusing on its creation, development, growth and key functions. There is scope for the student to bring in their own experiences of small business and they will be encouraged to pursue their own particular interests within the overall framework of the syllabus, partly through exercises and case-based activities throughout the programme of planned tutorial sessions

This module is aimed at students with a particular interest in information systems in a business context. It combines a practical and theoretical approach to database systems. Students develop their business analysis skills as they produce a logical model of information system requirements. The acquisition of skills in the application of SQL exposes students in a very practical way to the means by which information is extracted from databases and manipulated for presentation to the user, underpinning a more theoretical understanding of information requirements at different levels of management decision-making.

This module is offered both to students with or without previous marketing work experience. The aims of the module are to enable students to understand the various aspects of marketing communications from initial analysis of the market through to the development of strategies incorporating an expanding range of promotional techniques. The module combines an understanding of relevant marketing theories, for instance consumer and behavioural models, with the application of the theory to practical situations through the use of case studies and other techniques.

This non-credit bearing module of study is designed to provide students with sufficient research skills in order to successfully undertake a dissertation and/or research project.Key themes covered by the module, include:Primary and secondary researchFormulating the research objectives/questionsQuantitative and qualitative research methods (inc. sampling)Writing the methodology chapterThe need for a theoretical underpinning, and writing the literature reviewEthics considerations and the approval processPresenting research findings.

This module will bring together a range of current research on contemporary strategic issues in business and management and enable students to consolidate their understanding of these issues, whilst giving them the skills and opportunity to examine and evaluate alternative valid views.Students will be asked to use their research skills to develop an in-depth understanding of these contemporary issues while being encouraged to examine and question the legitimacy of alternative approaches to management and to evaluate the impact, if any, of these issues on a business' strategic development.Students are expected to draw on the whole range of knowledge and skills developed during their studies when reviewing research literature and evaluating business and management responses to contemporary issues.

The module deepens students’ prior knowledge and understanding of management accounting focuses on the role of the management accountant within the strategic planning process. Making use of relevant literature and case studies, the module explores strategic planning in the context of the management accounting information required to support this process. The module continues by considering performance management systems which have been developed to control the implementation of strategic plans. Indicative content may include:- The strategic process - Tools of strategic management accounting - The balanced scorecard- Innovations in management accounting - Innovations in performance management

This is a new and exciting area of business operations management. It will be useful for anyone who may wish to pursue a career in operations management; particularly in the current environment in which matters of sustainability are becoming more and more important. The module covers the following topics: Operations Strategy: environmental impact and sustainability; Designing Operations: goods, services, packaging and processes, capacity, location, layout and jobs; Managing Quality; Sustainable Supply Chains: transport, inventory management, procurement, recycling.

This module provides students with an opportunity, under tutorial guidance, to choose a topic of interest to them related to an aspect of the social, political, economic or cultural life of a French-speaking country, to research a topic, using authentic materials to write a project on the topic in French/German/Spanish. Students are encouraged to conduct interviews with native French-speakers, having completed the necessary University formalities to obtain Ethics approval.

This module provides students with an opportunity, under tutorial guidance, to choose a topic of interest to them related to an aspect of the social, political, economic or cultural life of a German.-speaking country, to research a topic, using authentic materials to write a project on the topic in German. Students are encouraged to conduct interviews with native German-speakers, having completed the necessary University formalities to obtain Ethics approval.

This module further improves the students’ competence and confidence from study at levels 4 and 5 inunderstanding and responding to more advanced written and spoken French. Students develop skills which willbe of value both professionally and socially and will be exposed to a wider variety of contexts and languageregisters. The module will enable students to participate more fully in discussions and develop logical argument. Theywill carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be largely course book based, supplemented by on-linematerials including for example on-line TV news items, blogs and magazine websites.

This module enables students to improve further their competence and confidence from the previous semesterin understanding and responding to more advanced French. Students continue to develop skills which will be ofvalue both professionally and socially. The module will enable students to play a more active and spontaneouspart in discussions and to use a wider range of phrases which express different shades of opinion in speakingand writing. They will carry out reading and listening tasks and write texts within the framework of thevocabulary and grammatical structures studied. The module will be largely course book based, supplementedby on-line materials including for example on-line news reports, blogs and magazine websites.

This module further improves the students’ competence and confidence from study at levels 4 and 5 inunderstanding and responding to more advanced written and spoken Spanish. Students develop skills whichwill be of value both professionally and socially and will be exposed to a wider variety of contexts and languageregisters. The module will enable students to participate more fully in discussions and develop logical argument. Theywill carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be largely course book based, supplemented by on-linematerials including for example on-line TV news items, blogs and magazine websites.

This module enables students to improve further their competence and confidence from the previous semesterin understanding and responding to more advanced Spanish. Students continue to develop skills which will beof value both professionally and socially. The module will enable students to play a more active andspontaneous part in discussions and to use a wider range of phrases which express different shades of opinionin speaking and writing. They will carry out reading and listening tasks and write texts within the framework ofthe vocabulary and grammatical structures studied. The module will be largely course book based,supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

Emphasis will continue to be placed on ensuring that students have a grammatically sound command of boththe written and the spoken forms of French. A thematic approach to language learning will be used, improvingthe student's linguistic ability and knowledge of more complex French. The module will be based on selected,more complex carefully graded texts and materials compiled from a variety of sources made available tostudents through Studynet. Students will participate in discussions on a variety of topics focusing on culturalissues, tourism and the world of work.

Emphasis will be placed on ensuring that students have a grammatically sound command of both the writtenand the spoken forms of French. A thematic approach to language learning will be used, improving thestudent’s linguistic ability and knowledge of more complex French. The course will be based on selected,complex carefully graded texts, online and audiovisual materials compiled from a variety of sources madeavailable to students through StudyNet. Typical themes of study will focus on social, economic and culturalissues. Student will be expected to take part in discussions on the various topics studied.

Emphasis will continue to be placed on ensuring that students have a grammatically sound command of boththe written and the spoken forms of Spanish. A thematic approach to language learning will be used, improvingthe student's linguistic ability and knowledge of more complex Spanish. The module will be based on selected,more complex carefully graded texts and materials compiled from a variety of sources made available tostudents through Studynet. Students will participate in discussions on a variety of topics focusing on culturalissues, tourism and the world of work

This module further improves the students’ competence and confidence from study at levels 4 and 5 inunderstanding and responding to more advanced written and spoken German. Students develop skills whichwill be of value both professionally and socially and will be exposed to a wider variety of contexts and languageregisters. The module will enable students to participate more fully in discussions and develop logical argument. Theywill carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be largely course book based, supplemented by on-linematerials including for example on-line TV news items, blogs and magazine websites.

This module enables students to improve further their competence and confidence from the previous semesterin understanding and responding to more advanced German. Students continue to develop skills which will beof value both professionally and socially. The module will enable students to play a more active andspontaneous part in discussions and to use a wider range of phrases which express different shades of opinionin speaking and writing. They will carry out reading and listening tasks and write texts within the framework ofthe vocabulary and grammatical structures studied. The module will be largely course book based,supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

Emphasis will be placed on ensuring that students have a grammatically sound command of both the writtenand the spoken forms of German. A thematic approach to language learning will be used, improving thestudent’s linguistic ability and knowledge of more complex German. The course will be based on selected,complex carefully graded texts, online and audiovisual materials compiled from a variety of sources madeavailable to students through StudyNet. Typical themes of study will focus on social, economic and culturalissues. Student will be expected to take part in discussions on the various topics studied.

Emphasis will continue to be placed on ensuring that students have a grammatically sound command of boththe written and the spoken forms of German. A thematic approach to language learning will be used, improvingthe student's linguistic ability and knowledge of more complex German. The module will be based on selected,more complex carefully graded texts and materials compiled from a variety of sources made available tostudents through Studynet. Students will participate in discussions on a variety of topics focusing on culturalissues, tourism and the world of work

This module further improves the students’ competence and confidence from study at levels 4 and 5 inunderstanding and responding to more advanced written and spoken Mandarin Chinese. Students developskills which will be of value both professionally and socially and will be exposed to a wider variety of contextsand language registers. The module will enable students to participate more fully in discussions and develop logical argument. Theywill carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be delivered via on-line materials including video clips andChinese websites.

This module enables students to improve further their competence and confidence from the previous semesterin understanding and responding to more advanced Mandarin Chinese. Students continue to develop skillswhich will be of value both professionally and socially. The module will enable students to play a more activeand spontaneous part in discussions and to use a wider range of phrases which express different shades ofopinion in speaking and writing. They will carry out reading and listening tasks and write texts within theframework of the vocabulary and grammatical structures studied. The module will be delivered via on-linematerials including video clips and Chinese websites.

Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study ofselected themes taken from online newspapers,magazines,websites chosen specifically to illustratecontemporary issues in the Spanish-speaking world.Students will be expected to research their own materials and present them in discussions, analysing themand reflecting upon them. Complex and more subtle grammatical points will be analysed through the study oftexts

Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study ofselected themes taken from online newspapers, magazines, websites chosen specifically to illustratecontemporary issues in the Spanish-speaking world. Students will be expected to research their own materialsand present them in discussions, analysing them and reflecting upon them.Complex and more subtle grammatical points will be analysed through the study of texts.

Emphasis will be placed on ensuring that students have a grammatically sound command of both the writtenand the spoken forms of Spanish. A thematic approach to language learning will be used, improving thestudent’s linguistic ability and knowledge of more complex Spanish. The course will be based on selected,complex carefully graded texts, online and audiovisual materials compiled from a variety of sources madeavailable to students through StudyNet. Typical themes of study will focus on social, economic and culturalissues. Student will be expected to take part in discussions on the various topics studied.

This module further improves the students’ competence and confidence from study at levels 4 and 5 inunderstanding and responding to more advanced written and spoken Japanese. Students develop skills whichwill be of value both professionally and socially and will be exposed to a wider variety of contexts and languageregisters. The module will enable students to participate more fully in discussions and develop logical argument. Theywill carry out reading and listening tasks and write texts within the framework of the vocabulary andgrammatical structures studied. The module will be largely course book based, supplemented by on-linematerials including for example on-line TV news items, blogs and magazine websites.

This module enables students to improve further their competence and confidence from the previous semesterin understanding and responding to more advanced Japanese. Students continue to develop skills which will beof value both professionally and socially. The module will enable students to play a more active andspontaneous part in discussions and to use a wider range of phrases which express different shades of opinionin speaking and writing. They will carry out reading and listening tasks and write texts within the framework ofthe vocabulary and grammatical structures studied. The module will be largely course book based,supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Japanese. A thematic approach to language learning will be used, complemented by grammatical instruction, improving the student’s linguistic ability and knowledge of more complex Japanese. The course will be based on a textbook and supplemented by selected, carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on issues encountered in the workplace and in everyday life in Japan. Student will be expected to take part in discussions on the various topics studied. Students will be exposed to varied teaching formats, including lectures, small group work and independent study in the digital language laboratory.

Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Japanese. A thematic approach to language learning will be used complemented by grammatical instruction, improving the student’s linguistic ability and knowledge of more complex Japanese. The course will be based on a textbook and supplemented by selected, carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on issues students would encounter while working or studying in Japan. Student will be expected to take part in discussions on the various topics studied. Students will be exposed to varied teaching formats, including lectures, small group work and independent study in the digital language laboratory.