BA (Hons) Business and Journalism & Media Cultures

About the course



You don’t need any prior knowledge of business studies before choosing this subject. You will gain a broad introduction to the subject in your first year. If you choose to continue business as a joint subject or increase to major in business you will have access to a range of optional modules allowing you to tailor your studies to your own personal interests.

Your studies in business will prepare you for work in a range of organisations and you will have the opportunity to further prepare for the workplace by taking a one year paid work placement in between your second and final year. 

Journalism & Media Cultures

You will gain a wide range of journalistic skills and hands-on experience as part of this course. You’ll learn to write in a variety of styles and for different audiences as well as gaining a working knowledge of how communication works and the nature of the British media. Some students may even have the opportunity to get some of their work published.

In your first year you will study Journalism and Media Cultures equally, you can choose to drop one in your second year and take the other forward as a minor field. Maintaining both throughout your degree will allow you to major in Journalism and Media cultures in your final year (there is currently no major option in second year). 

Why choose this course?


  • Gain a firm understanding of the role of business in society
  • Develop your knowledge in key areas of business such as Finance, Human Resources Management and Marketing
  • Challenge yourself intellectually while gaining key practical and interpersonal skills that prepare you for the workplace.

Journalism and Media Cultures

  • Develop your understanding of printed media including how to write news stories, features and conduct an interview
  • Understand the complex relationships between media and the society we live in.
  • Explore the legal and ethical issues faced by the media and examine the dilemmas journalists may face


This programme gives you flexibility in your studies at university resulting in flexibility in your choice of career at the end of your course. You will acquire a much broader base of knowledge and experience that could really widen your employment opportunities. Graduates have found employment in diverse roles such as computer programmers, design engineers, management development specialists, accountants and project managers. 95.2% of University of Hertfordshire students are in work or further study six months after graduating, according to the latest Destination of Leavers from Higher Education (DLHE) survey.

Teaching methods

You'll experience a wide variety of learning styles on this course. During your studies you'll develop your capacity for self-directed study and your interpersonal skills. We particularly emphasise the importance of structured research; well-prepared written and verbal presentations; and computer literacy. Alongside elements of standard lectures, seminars, tutorials and laboratories, you also learn through case studies, individual and group projects and other student centred activities. In your final year you will normally have the opportunity to practice your independent study skills by completing a Major project or dissertation.

You will develop your capacity for independent study and interpersonal skills on this programme. There is an emphasis on structured research, well-prepared written and verbal presentations and computer literacy.

You will experience a wide variety of teaching styles on the programme including:

  • standard lectures
  • seminars
  • tutorials
  • laboratories
  • case studies
  • individual and group projects

In your final year you will normally have the opportunity to hone your independent study and interpersonal skills by undertaking a major project or dissertation.

Work Placement

You will have the opportunity to take a paid work placement or study abroad for a year between your second and final years, extending your degree from a three year to a four year qualification. You will not be required to pay tuition fees for this year and you will gain excellent experience that sets you apart from the crowd in the graduate jobs market.

A work placement provides you with an excellent opportunity to gain valuable experience and put your theoretical knowledge and understanding from your studies in to practice.

Our Careers and Placements service will help you to develop your CV and support you through the application process for a wide range of placement opportunities in a variety of sectors and organisations.

Study Abroad

This course offers you the opportunity to study abroad in the Sandwich Year through the University's study abroad programme. Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme.
Find out more about Study abroad opportunities

You can study in most European countries, USA, Canada, Mexico, Brazil, Chile, Uruguay, South Africa, Russia, China, Korea, Japan, Malaysia, Singapore, Thailand and Australia. You will study a programme of taught modules and/or project work with one of our partner universities, which will complement your studies on the Joint Honours Programme. You may need to study the language of your chosen country in your first and second years. Depending on where you choose to study you may be eligible to apply for certain grants, scholarships and financial support to help finance your study abroad experience.


Level 4

Core Modules

  • Principles of Marketing - 15 Credits
  • Accounting for Business - 15 Credits
  • Global Perspectives in Business - 15 Credits
  • Quantitative Methods for Business (UJH) - 15 Credits
  • Introduction to Media Communications - 15 Credits
  • Media and Society - 15 Credits
  • Introduction to Journalism - 15 Credits
  • Journalism, Law and Ethics - 15 Credits


Level 5

Core Modules

  • Managing People - 15 Credits
  • Exploring Business Ethics - 15 Credits
  • Radio Journalism - 15 Credits
  • Social Media - 15 Credits
  • Graduate & Employability Skills - 0 Credits
  • Research Methods in Media Communications - 15 Credits
  • Journalism Skills: Features - 15 Credits
  • Journalism Skills: News - 15 Credits


  • Human Computer Interaction for Commercial Applications - 15 Credits
  • Project Planning and Control - 15 Credits
  • Principles of Operations Management - 15 Credits
  • Marketing for the Small Enterprise - 15 Credits
  • Marketing Planning - 15 Credits
  • Management Accounting for Business Decisions - 15 Credits
  • Cross-cultural Management - 15 Credits
  • Business Analysis Tools - 15 Credits

Level 6

Core Modules

  • Leadership and Organisations - 15 Credits
  • Business Strategy - 15 Credits
  • Graduate & Employability Skills - 0 Credits


  • Industrial Placement Year - 0 Credits
  • Placement Study Abroad (South East Asia) - 0 Credits
  • Placement Study Abroad (North America) - 0 Credits
  • Placement Study Abroad (Australia) - 0 Credits
  • Placement Study Abroad (Europe) - 0 Credits
  • International Human Resource Management - 15 Credits
  • Understanding Challenges in the Third Sector - 15 Credits
  • Social Networking and Enterprise - 15 Credits
  • Small Business Management - 15 Credits
  • Service Operations Management - 15 Credits
  • Management Science in Business - 15 Credits
  • Contemporary Issues in Business and Management - 15 Credits
  • Performance Strategy - 15 Credits
  • HBS Placement - 0 Credits
  • Year Abroad - 0 Credits
  • Advertising - 15 Credits
  • Campaigns and Careers - 15 Credits
  • Corporate Communications - 15 Credits
  • Digital Media - 15 Credits
  • Journalism, Government and the People - 15 Credits
  • Online Journalism - 15 Credits
  • Journalism Skills Portfolio - 30 Credits

Fees & funding

Fees 2018

UK/EU Students

Full time
  • £9250 for the 2018/2019 academic year
Part time
  • £1155 per 15 credits for the 2018/2019 academic year

*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

Entry requirements...

112 UCAS points 

IB - 112 points from a minimum of 2 HL subjects at H4 or above.

GCSE Maths and English Language at Grade 4 or above (Grade C or above under the old grading structure).

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.5 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

For country specific qualifications, please visit our Your Country page.

How to apply


Start DateEnd DateLink
28/09/201820/05/2019Apply online (Part Time)
28/09/201820/05/2019Apply online (Full Time/Sandwich)


Start DateEnd DateLink
28/09/201920/05/2020Apply online (Part Time)
28/09/201920/05/2020Apply online (Full Time/Sandwich)