BA (Hons) Product and Industrial Design

We welcome applications from international and EU students

About the course


​This Product and Industrial Design degree provides an opportunity to experience and develop the skills and processes involved in the professional practice of product and industrial design. Approaches are centred around consumer goods, where issues surrounding everyday manufactured products are developed and explored. The degree investigates the cultural, technical and commercial factors which influence the development of innovative new products, and introduces the creative and professional strategies which underpin design.

The study includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product. Industry partners include Ford, Xerox and Herman Miller, with strong working relationships with Imagination Ltd., Conran & Partners and London Associates. The staff team is drawn from nationally and internationally experienced designers who bring their research and professional interests directly into the student environment.

Product & Industrial Design Gallery

Why choose this course?

  • This Product and Industrial Design degree is industry focused which has excellent links to industry
  • This unique degree provides the depth of skills and knowledge needed to succeed in Product or Industrials Design as a career
  • As a student on the degree, you will learn the development process of taking a product to completion, not only in terms of the design but also in terms of the knowledge of influencing factors needed to make the product successful
  • This exciting degree fosters students to be experimental, explore and challenge their design ideas to push the boundaries on traditional Product Design

Key staff

John Beaufoy
Senior Lecturer in Product and Industrial Design. He has over 30 years experience of design and making. Starting as a design-engineering apprentice at Dunlop in Coventry, John is currently exploring the possibilities of 3D printing within the home.

Julian Lindley
Lecturer in Product and Industrial Design. Commercially, his focus is with technical products, asking ‘can it be better?’ Research interests stem from Social Sustainability with a belief that design methodology is key to providing solutions.

Pauline Palmer
Teaching Critical & Cultural Studies in Design for 15 years, Pauline was an Education Manager at the Design Museum and has written online resources for organisations. Currently researching benefits of learning outside the classroom.

Professional Accreditations

Ranked 10th in the country in the design and crafts section of the Guardian's 2017 University League Tables.


Graduates from our previous Product and Industrial Design courses have go on to a wide range of careers in the industry, with many choosing to continue their creative and professional practice on a freelance, self-employed basis. Graduate jobs include: Design Manager at Tesco; Marketing Co-ordinator - WH Smith; Designer - SKK Lighting; Designer - Product Partners Ltd; Designer - Mira Bathroom Fitments.

Teaching methods

Teaching on this programme is largely focused around project based work. All projects are supported by focused lectures, seminar discussions. At Year One and Year Two, there are a range of additional workshop sessions that are designed to address the broad range of design skills required by Product Designers, these include 3d workshop skills, 2d CAD, 3d modelling through to issues relating to the presentation and visualization of project ideas.

Students tackle a variety of briefs ranging in complexity and time scales, some that are directed and others in which students negotiate their direction of the brief. Some projects will take many weeks to complete whilst others will be solved within a matter of hours. There's also a huge variety to the pattern of learning experiences with some projects being team based and others are worked on individually. Tutorials and seminars include one-on-one, small group, medium sized groups for workshops and large groups for lectures. The project critique is a fundamental part of our design teaching. The critique is a forum in which students present and defend their project proposals in front of their peers; this mirrors the real life scenario when designers present their ideas to clients.

Work Placement

Placements are a valuable means of establishing industrial contacts and gaining an insight into the commercial reality of a chosen discipline. We have a long history of students working with industry supplementing the taught university curriculum with real life on the job experience.

This has seen students working right across the creative industries sector: in graphic, product and interior design consultancies, working as artist in residence in galleries, producing props and sets for the film & TV industry, shadowing teachers in education, working with commercial photographers through to students working right across the Music industry.

Study Abroad

This course offers you the opportunity to study abroad through the University's study abroad programme.
Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme.
Find out more about Study abroad opportunities


Level 4

Core Modules

  • Introduction to Core Design Skills - 30 Credits
  • Introduction to Design Principles - 30 Credits
  • Professional Design Studio (1) - 30 Credits
  • Design Theory (L4) - 30 Credits


Level 5

Core Modules

  • Core Design Skills (2) - 30 Credits
  • Professional Design Studio (2) - 30 Credits
  • Design Theory (L5) - 30 Credits
  • Design Principles (PID) - 30 Credits


  • Year Abroad - 0 Credits

Level 6

Core Modules

  • Professional Design Studio (3) - 30 Credits
  • Major Degree Project (PID) - 60 Credits
  • The Degree Essay (L6) - 30 Credits


Fees & funding

Fees 2018

UK/EU Students

Full time
  • £9250 for the 2018/2019 academic year
Part time
  • £1155 per 15 credits for the 2018/2019 academic year

International Students

Full time
  • £11950 for the 2018/2019 academic year
Part time
  • £1500 per 15 credits for the 2018/2019 academic year

Discounts are available for International students if payment is made in full at registration

*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

Entry requirements...

  • 96 UCAS points.
  • GCSE Maths and English Language at grade 4 or above (Grade C or above under the old grading structure). 
  • A levels/BTECs to include an art related, Design Technology or Engineering subject.
  • IB - 96 UCAS points from a minimum of 2 HL subjects at H4 or above to include Visual Arts at SL or HL  (with the remaining points to come from a combination of HL, SL and Core).
  • Subject to portfolio interview.
  • All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.
  • If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
  • For country specific qualifications, please visit our Your Country page.

How to apply


Start DateEnd DateLink
17/09/201831/05/2019Apply online (Part Time)
17/09/201831/05/2019Apply online (Full Time/Sandwich)
17/09/201831/05/2019Apply online (Full Time/Sandwich)


Start DateEnd DateLink
23/09/201931/05/2020Apply online (Full Time)
25/09/201931/05/2020Apply online (Part Time)
25/09/201931/05/2020Apply online (Full Time/Sandwich)
24/09/201931/05/2020Apply online (Full Time/Sandwich)