About the course

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Why choose this course?

Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

Entry requirements...

Relevant qualifications/experience (e.g. Access) to be assessed by the Admissions Tutor.

Applicants are required to have a minimum GCSE English Language qualification at C* grade and above or its equivalent.

For entry requirements when applying for the full BA programme, please visit the course page.

Dates

2019

Start DateEnd DateLink
23/09/201931/01/2020Apply online (Distance (Part Time))
25/05/202031/08/2020Apply online (Distance (Part Time))

2020

Start DateEnd DateLink
23/09/202031/01/2021Apply online (Distance (Part Time))
25/05/202131/08/2021Apply online (Distance (Part Time))

Course fees

Credit level for this course is 15 credits; total fee is £720 for the academic year 2019/20.

Teaching methods

Distance learning