Marketing analysis solutions and consulting

The University has recently formed a new consulting unit which provides immediate, cost and time effective management products, marketing analysis and solutions to small and medium-sized enterprises within Hertfordshire.

GIS Consultancy Team

The University of Hertfordshire GIS Consultancy Team embodies the spirit of the UK's leading business-facing University. Staffed by graduates and lecturers the GCT is a developing unit set up to help provide small and medium enterprises with big business geographical analysis and solutions at an affordable rate. In April 2010 the Ordnance Survey made post code and mapping data free of charge. For the first time the huge price tag for this information has been lifted. Up until that time only big businesses could afford these kinds of products and services. The GCT has the skills required to get this data working for you at a fraction of the cost.

The GCT can provide a wide variety of services in which to aid your business;

  • Data capture
  • Data cleansing
  • Data display
  • Printing services
  • Live GIS
  • Reporting services
  • Business analysis

Understanding your market, both current and potential, can be what makes the difference for the all important end of month balance sheet. The GCT has the skills and expertise with which to provide support for your marketing and sales activities. Using your business’ existing customer data the GCT, using matching demographic datasets, can map your existing customer base or help to highlight how your estate is performing month-on-month and also show potential new areas where your business can penetrate.

An example of work we have done for one client was selecting a new site location using demographic criteria selected by the client. We are also able to complete smaller scale tasks, such as the mapping of existing data. This enables you to visualise your collected information spatially as part of a larger project, and provides invaluable insight into trends that may be occurring. Mapping is also a great way of adding value to your data, as well as displaying it in an accessible format.

Case Study: EValu8

The EValu8 group approached the GCT needing a clear way of presenting current locations for an upcoming conference. The team plotted the existing locations, providing a strong visual solution in line with the initial brief. The team then accompanied the EValu8 group to the conference, and provided a live mapping system, enabling discussion to focus around the spatial location of the points, and view them in context to the surrounding areas.

EValu8 says:

“EValu8 needed to get commitments for facilities from a range of potential partners and we needed to enthuse them about engaging with this. We discussed it with the GIS Team and they suggested an interactive component to our partner presentation. We built this in and the result was excellent, it really engaged our potential partners and helped them understand a key aspect of our proposal. Their help really added value to our key message.”

More information

For more information about our GIS consultancy download the GIS brochure

Contact us

If you want to find out more about what the University’s GIS Consultancy Team services and what we can do for your business contact us on:

T: +44 (0)1707 284590

GIS Consultancy Team
University of Hertfordshire
AL10 9AB