What are our brand values?
Our values are ‘Friendly, Ambitious, Collegiate, Enterprising and Student focused’ often referred to as ‘FACES’. These values underpin and guide everything we do at the University. This includes how we behave but also how we communicate. There’s lots of guidance in this toolkit to help you reflect these values in your communications, including our tone of voice guidance and social media guidance.
How we live our values
| Friendly | Being open and approachable |
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| Embracing challenges and new ideas |
| Being respectful and inclusive |
| Ambitious |
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| Bringing pace and energy |
| Bringing your own ideas and challenges to the table |
| Striving to improve our ways of working |
| Collegiate | Supporting and empower others |
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| Collaborating to achieve the best outcome |
| Taking pride in being a member of the University community |
| Enterprising | Being resourceful |
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| Making things happen |
| Taking ownership |
| Student-focused | Being responsive to students' needs |
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| Working in partnership with our students |
| Treating everyone as an individual |
