Our brand personality

When someone has a great personality, we are naturally drawn to them. When it comes to brand, personality works in the same way.

Personality is an important part of our brand because it's what makes us unique. It's how we behave, how we present ourselves, and how we want the world to view us. Just as a person's personality might influence their fashion or lifestyle choices, ours informs our use of colour, type, imagery, subject matter and tone of voice.

But it goes beyond just our communications. Our distinctive personality traits, or 'tonal principles' should come across in everything we do. They should inform our strategic decisions, amplify our values and solidify our reputation.

Our tonal principles

✅ We are always⚠️ When appropriate we are⛔️ We are never
AmbitiousChallenging (in a good way)Passive
EnergisingIrreverentUnsure
Collaborative  
Transformative  
Empowering  
Approachable  
Confident 

Related guidance

Get in touch

If you have any questions please contact a member of the team:

ContactEmail
Corporate Communications team, Marketing and Communications corporatecomms@herts.ac.uk
Natalie Worpole, Corporate Communications Manager (she/her)n.worpole@herts.ac.uk
Marketing and Communications Business Supportmarketinguh@herts.ac.uk