Business Academy LIVE
Helping your business, helping our students
Hertfordshire Business School is proud of its strong links with the local small business community, and part of our active engagement involves businesses, staff and students working closely on LIVE curricula projects. We need small businesses to come forward with LIVE challenges where an individual or a team of students, supervised by the tutor, can work with you for between 3 - 6 months.
Opportunities currently available
Advanced Integrated Marketing Internships
To co-create a suitable business project based around an internship benefiting both the business and the student. The individual students work with the business on a one day a week basis, over the winter and spring term.
Innovative Marketing Solutions
To give student teams (maximum 2 persons) an opportunity to either work on a new product/service concept from a small business, or come up with their own ideas for a new product/service concept.
Entrepreneur and Enterprise Development
To provide opportunities for our MBA students to work with entrepreneurial business leaders, analysing their current business model and then co-creating new opportunities to bring new business to the enterprise.
Benefits for your business
Projects are available in Undergraduate and Postgraduate degree programmes, so a variety of themes/challenges can be considered. We will align your resource requirements with the right study programme and team. Working with students contributes to the ‘revolving door’ of business education, where you and your business can gain new insights and perspectives, as well as a much-needed resource.
Benefits can include:
- Evaluation of current business model
- Generation of market research
- Production of a marketing communications plan
- Access to high-calibre degree students and academic staff
- Engagement opportunities to other resources and activities in the Business School
- Annual Business membership of Business Academy
Benefits for our students
Transforming business students from being effective learners into professionals ready for the business workplace is a key objective for us, and LIVE action learning through business consultancy and internships is a valuable tool to transfer learning from the classroom to the real world.