Elise Robinson

  • Current role: Marketing Project Manager
  • Year of graduation: 2016
  • Degree course: Graphic Design

Elise Robinson The contacts I made whilst at University (printers, artists, clients and more) have been invaluable in my career so far. You learn a lot of lessons along the way, but the best contacts stay with you!

We asked Elise...

What is your current role and how did you get to this point in your career?

I am 'Project Senior' in the marketing team at Marshall Amplification plc. It's my job to ensure smooth communication between our design and communications teams and other parts of the business. It's a bit like being an account manager for a design agency but in-house, where the other departments are your clients.

I've taken a slight sideways step from a creative role to a management role, but it's my creative background and experience that helps me make informed decisions for the business.

How did your studies at the University of Hertfordshire help shape your career?

My course gave me a very broad understanding of cross-platform campaigns and what it takes to deliver them. While I may not be in a creative role now, that broad understanding means I can confidently represent the creative teams and make informed decisions.

What made you decide to study at this University?

Choosing a Graphic Design course is a very personal choice because they vary so much - some are very fine art focused, and some are much more commercial/business orientated. I wanted the latter, and Herts offered a very practical, business-orientated course that suited me - it reflected the type of career I wanted to go in to.

What was the best or most useful thing about your course?

The contacts I made whilst at University (printers, artists, clients and more) have been invaluable in my career so far. As the course was mostly practical design projects, you had to go out and find the suppliers and people to collaborate with. You learn a lot of lessons along the way, but the best contacts stay with you!

What is your stand-out memory from your time at the University?

A few different things stick in my mind for different reasons... but the stand out one has to be the relief of getting my final results. You work so hard and when you're in the middle of balancing work, money and deadlines, it can all become a bit of a blur. But when you finally get the recognition and closure at the end, it's an incredible feeling.

Are you still in contact with friends you met at the University of Hertfordshire?

Yes, it's so easy to keep in touch with social media. It's especially nice to keep in touch with international students. Our intake had a Facebook group to talk about projects etc - but we're still all in it today.

What advice would you give your younger self if you were starting at the University tomorrow?

Don't be scared. Take all the opportunities you can. Learn as much as you can, and have as much fun as you can. It's over quicker than you think!

Do you have any advice for University of Hertfordshire graduates who are considering a career in your industry?

A wide set of skills is always attractive to an employer. So if you can do graphic design, why not also brush up on your photography or web design or illustration? Lots of these creative roles require very similar skills and are easy to teach yourself. Also, make sure you're disciplined with admin and file management - because you'll need those skills no matter what creative job you end up in.

What are your future career plans/ ambitions?

My main focus is climbing the career ladder I'm already on. However I'm also careful to keep my other skills up to date - graphic design, photography, basic web design. Eventually I'd like to run my own business, but I think that's a long way off yet!

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