Our strategic plan
Our vision is to transform lives. This means whatever your background, wherever you are from, we will drive your potential, powering you to succeed.
We are committed to having a positive transformational impact on every member of our university community, and to sharing our successes with the community around us.
We support a diverse range of students, staff, businesses, researchers and members of the community. What they all share is the desire to make the most of the opportunities in front of them. Our strategy will enable us to power their potential and achieve their goals.
Key strategic themes
Students, businesses and the local community are all motivated by the same thing. Finding ways to make the most of the opportunities in front of them, by tapping into their individual or collective potential. Powering Potential is embedded in our philosophy. This means – to transform lives, we not only find potential, we harness it and drive it.
We offer every student the opportunity to succeed, with varied and well-signposted routes into university and clear pathways through study. We support students to achieve to the best of their ability, and will support them in preparing for global opportunities after graduation. We will use our links in business, our research expertise, and our global outlook, to transform lives.
We are a diverse and welcoming community with a global reach and a common purpose, to transform lives, which we will work together to achieve. Through communities of learning, exploration and knowledge, we celebrate diversity and share our passions. We want all our students and staff to find their communities here. We are engaged as a Civic University in our region, supporting schools, colleges and students. We will share our knowledge, culture, research and resources with businesses, the professions and the wider community.
We will respond flexibly to the challenges and opportunities ahead. Flexible modes of study will support our students to succeed and allow them to engage with a greater range of opportunities in education, extra-curricular activities and work experience. We want our students to follow their interests and passions to transform their lives, and to be empowered by a choice of pathways that take them to the next stage and open doors to the future.
Our pillars of activity
These are the key areas in which the University operates and our strategy will be embedded in each enabling us to achieve our vision.
We provide opportunities to attract, retain and develop individuals. We are building a diverse and inclusive community and we respond with flexibility to the challenges of the changing world. Our values underpin everything we do. We are friendly, ambitious, collegiate, enterprising and student-focussed.