The University of Hertfordshire’s ‘Inspiring Minds’ brand marketing campaign scooped the award for Brand Development of the Year at the prestigious The Drum Marketing Awards this week.
Working with Milestone Creative, the High Wycombe-based creative agency, the University developed a new brand marketing campaign with a distinct voice and style of communications that would work for the University’s 2018 and 2019 recruitment campaigns, as well as in-life student communications.
The ‘Inspiring Minds’ campaign included straplines such as “I’m the boss of my ambition”, which captured the direct new approach, packed with confidence and attitude. The impact was immediate, boosting attendance numbers, lifting online engagement and instantly connecting with the students on campus.
We are delighted to have been awarded the accolade for Brand Development of the Year by The Drum. The award is the icing on the cake for the team behind our ‘Inspiring Minds’ campaign, which has already had great success in connecting and engaging with our students.
Director of Marketing and Communications, University of Hertfordshire
We’re thrilled to have our work recognised in this way by the design industry. The Milestone team has loved building a unique visual style around a tone of voice that’s packed with confidence. It’s a successful partnership with the University’s marketing team that has stretched the creative boundaries of the education sector.
Client Partner and Strategy Director, Milestone Creative