University of Hertfordshire conference on sustainable luxury to be held in Cape Town, in partnership with Yale School of Management

12 March 2018

A major international conference organised by the University of Hertfordshire, examining whether sustainable luxury is feasible will take place in Cape Town, South Africa from 16-17 March.

The In Pursuit of Luxury (IPOL) conference is a platform to explore and develop understanding of luxury within multiple contexts by welcoming debates on what luxury means on an individual, social and cultural level.  This event is part of a continuing collaboration between the School of Creative Arts at the University of Hertfordshire and the Yale School of Management.

Theme: Sustainability and Waste

This year’s conference will have a primary focus on the themes of sustainability and waste that revolve around the luxury industry and the implications of the luxury on environment.

This two-day conference will include many contributions from a variety of academics and scholars from all over the world; providing valuable insight into the various themes and topics surrounding luxury such as history, craft, branding, fashion, retail environment, design technology, eco-design and much more.

As part of the event, students will present findings on a project devised by the University of Hertfordshire’s School of Creative Arts which explores how design innovation can go some way to helping Cape Town solves its current water crisis. More information on this particular project can be found here.

The past, present and future of luxury

Conference organiser Dr Shaun Borstrock, Dean of the University of Hertfordshire’s School of Creative Arts and also consultant to luxury brands and associations such as Dolce & Gabanna,Gucci and The British Luxury Council, said: 'The conference has been organised to include contributions from several disciplines in order to generate a lively debate on the past, present and interestingly, the future of luxury. This year’s theme is sustainability and will look at various aspects of the luxury industry, what issues arise and possible solutions to those issues. We would encourage those from the industry or academia and those who are interested in these issues of luxury and sustainability to sign up.'

The keynote speaker for the conference is notable design scholar, Jessica Helfand, who is a founding editor of Design Observer – a website which is devoted to discussing a range of topics in design and visual culture. She is also Senior Critic at Yale School of Art, a Yale School of Management lecturer and an Artist in Residence at Yale’s Institute for Network Science.

Helfand has also written for many national publications such as the Los Angeles Times Book Review, and she is also the author of several books on design and cultural criticism including ‘New Media and Visual Culture’ (2001) and ‘Reinventing the Wheel’ (2002), which was the basis for an exhibit at the Grolier Club in New York City in 2004.

The conference will take place at the Ruth Prowse School of Art in Cape Town, South Africa. Tickets are available to book now.


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