Effective Digital Marketing for Business - Business Academy MBA Masterclass Series

Join our Digital Marketing facilitator, Joolz Joseph, alongside Hertfordshire Graduate MBA, other students, alumni, businesses and distinguished guests, in this quick-fire two-hour digital session as we explore cutting-edge trends and insights that are shaping the future in this important field.

Joolz Joseph has worked with organisations of all shapes and sizes and learnt plenty of lessons along the way. Her 30 year career has included market research companies, digital marketing agencies and the position of European strategic consultant for a large email marketing provider, so she has a wealth of experience and stories. Today she juggles working as a marketing motivator and consultant alongside her work at Hertfordshire Business School as a lecturer and external engagement lead. Her mission is to empower, motivate and inspire both the students and clients she works with. Joolz is a Fellow at the Chartered Institute of Marketing (CIM) and has delivered webinars and training courses for the CIM as well a number of other companies. As well as large international companies, she has helped niche businesses understand how to market effectively.

In this session, Joolz Joseph will guide participants through the essentials of building a successful career in digital marketing and embedding marketing in your company. Designed for those seeking to develop their experience in this dynamic field, the session will cover key areas such as email marketing, content creation, and customer-focused strategies. Joolz will share insights from her diverse career, working with organisations of all sizes, to highlight the skills and knowledge needed to thrive in digital marketing.

Participants will explore various opportunities within digital marketing, learning how to navigate the challenges and seize the opportunities this field offers. Joolz will also discuss the importance of continuous learning and adopting a marketer’s mindset to stay ahead in a rapidly evolving industry.