Turn Ideas into Profit: Launching a Business - Business Academy MBA Masterclass Series

Join our Entrepreneurship facilitator, Nicola Ryall, alongside Hertfordshire Graduate MBA, other students, alumni, businesses and distinguished guests, in this quick-fire two-hour digital session as we explore cutting-edge trends and insights that are shaping the future in this important field.

Nicola Ryall has over 30 years’ experience in marketing & sales, cutting her teeth at American Express and Coca-Cola. She set up her marketing consultancy, Ryall Marketing, in 1992 and since then has helped her clients plan & execute their sales & marketing activity, delivering them profitable sales and business growth. She has experience in a wide range of sectors, including professional & financial services, high-tech and telecoms, manufacturing, and consultancy.

In this session, Nicola Ryall will guide participants through the fundamentals of entrepreneurship, focusing on turning business ideas into profitable ventures. Drawing on her 30 years of experience in marketing, sales, and business growth, Nicola will explore the key stages of launching and scaling a business. The session will cover strategic planning, market positioning, and the importance of adaptability in entrepreneurship. Participants will also learn about effective lead generation and customer acquisition strategies, with insights on how to align sales and marketing efforts to drive business growth.