Digital Marketing for Business Growth - Business Academy MBA Masterclass Series

Join our Digital Marketing facilitator, Nicola Ryall, alongside Hertfordshire Graduate MBA, other students, alumni, businesses and distinguished guests, in this quick-fire two-hour digital session as we explore cutting-edge trends and insights that are shaping the future in this important field.

Nicola Ryall has over 30 years’ experience in marketing & sales, cutting her teeth at American Express and Coca-Cola. She set up her marketing consultancy, Ryall Marketing, in 1992 and since then has helped her clients plan & execute their sales & marketing activity, delivering them profitable sales and business growth. She has experience in marketing a wide range of sectors, including professional & financial services, high-tech and telecoms, manufacturing, and consultancy.

This session will focus on building an effective online presence and leveraging digital tools to achieve business growth. Nicola will introduce participants to the latest trends and best practices in digital marketing, including integrated strategies across social media, content marketing, and SEO. Nicola  will cover the essentials of creating a cohesive digital strategy that aligns with broader business objectives, emphasising the importance of data-driven decision-making and targeted messaging. Participants will engage in practical exercises to develop and refine their digital marketing plans, learning how to maximise ROI through effective campaign management.