Catherine Scorey Jobling and Shaun Borstrock

The post-pandemic future of the retail sector

The global shutdown has resulted in the consumer rethinking their shopping habits, wants and needs. There is however still the need to sell, and to buy. Catherine Scorey Jobling, Chief Operating Office at All Saints discusses the future of fashion and retail in conversation with Dr Shaun Borstrock.



The wonderful content you see here is uncensored; the views and opinions expressed by the speakers at the Festival of Ideas Reimagined are their own and do not reflect the views, opinions, official policy or position of the University of Hertfordshire.

About Catherine Scorey Jobling

Catherine Scorey Jobling is recognised as a catalyst for change in the British Fashion Industry, having worked for Topshop, Ted Baker and her current role for All Saints as Chief Operating Officer. In 2016, she was awarded an Honorary Doctorate by the University of Hertfordshire and became a Visiting Professor in the School of Creative Arts.

Catherine’s career began in South Africa where she worked as a buyer for Woolworths, before moving to London in 1996 to work with Jane Shepherdson at Topshop. Her career continued to blossom as she moved to Ted Baker in 1998 as a Buyer/Merchandiser and was later promoted to Buying Manager for both male and female clothing. After three years at the fashion brand she decided to move on and pursue other fashion related interests and produced a homeware collection in Peru. She moved back to the UK in 2004 and after a few years at DB Active in a Commercial Director role, she returned to Ted Baker. Her contribution to the company was quickly acknowledged and she was promoted to Director of Womenswear in 2008. In 2019 she took up the position of Chief Operating Officer at All Saints, where she has overall responsibility for both male and female products.

The world of fashion has many entrepreneurial women, but very few make it to the highest level of management. Fewer still have contributed in the way that Catherine has to the success of a British brand in the competitive world of international fashion. Her creativity and innovation flow from her ability to listen to her customers and respond to their needs.

About Shaun Borstrock

Shaun is Associate Dean of Business, Innovation and Projects and is Head of the Digital Hack Lab, In Pursuit of Luxury and Creative Ideas in the School of Creative Arts. He is interested in design-led innovation where design comes first - not as a service to fulfil a business strategy but as a visionary path where design is considered to be an intrinsic part of decision making. This invites a new kind of multi and trans-disciplinary collaboration from around the world. He also works as an independent consultant to luxury brands and associations around the globe. They have included Unity PR, Ford, Finpro, The Cape Town Fashion Council, Ford, Thomas Pink, Fortnum and Mason, Dolce Gabbana and Gucci. He is a regular keynote speaker at events around the world as an authority on luxury branding and fashion, consumerism and brand strategies.

Shaun’s research evaluates notions of luxury that seem far removed from today's world of excessive consumption. He explores how technology is changing the perception of the hand made in the context of how luxury brands have grown as a result of being able to supply historically hand-crafted products en masse through technological innovation. His practice, in collaboration with Professor Mark Bloomfield, includes the development of Modeclix, the world’s first fully customizable 3D printed textile. Modeclix has been shortlisted for numerous international 3D print awards.

Interested in studying Fashion Design? Find out more

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