Principles of Sport Management

4WLM0002
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Unit 1: Introduction

Module Overview / Unit 1 / Session 1

What is Sport Management?

Sport employs millions of people globally, is played or watched by the majority of the world's population and at the elite or professional level has moved from being an amateur pastime to a significant industry. The growth and professionalisation of sport has driven changes in how sport is consumed, produced and managed (Hoye, 2012).

Watch

Watch the overview of this introductory unit.

Managing sport organisations increasingly involves the application of techniques and strategies from other academic disciplines and according to Emery (2013) in order to meet the complex demands and challenges of the emerging sport industry, future managers will need to be everything to everyone. The manager will needs to know how to maximise income, use resources efficiently and effectively and increasingly be aware of the impact of their business or organisational activities upon the environment.

Emery (2013) tells us that you will need to be a dynamic problem solver with competence in a variety of disciplines.

Read

Read chapter 1, Sport Management, from Sport Management: Principles and Applications by Hoye, et. al (2012).

Exercise

Identify the ten unique features of sport.

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