The Visual Language of Herbert Matter (PG)
The Visual Language of Herbert Matter is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer’s designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts.
The documentary directed by Retu Caduff, lets luminaries such as Robert Frank, Massimo Vignelli, Alvin Eisenmann, Steven Heller, Elaine Lustig Cohen and others explain why Matter still matters.
Through never-before-seen footage, personal photography and stunning graphic design work, the film explores the social and cultural impact of his personal visual language that influenced a whole generation of designer and artists.
Includes an introduction on the work of Herbert Matter by Kerry William Purcell, film collaborator and lecturer in Design History.
Director: Retu Caduff, 2009
Duration: 80mins
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