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Mass Communications BA (Hons)

About the course

You choose to study four out of the five subjects:

English Language and Communication

Where language comes from and how people use it is one of the big debates of our time. This subject looks at how the English language works, how we use it to communicate, how we acquire it in the first place, and how it varies according to social factors.

Film

Studying film helps you develop skills in film analysis, and an understanding of films, their history and their contexts, which are of value in a wide range of careers (including teaching and journalism).

Journalism

The academic study of journalism involves the development of key journalistic skills including the ability to write a news story, conduct an interview and put together a feature. Students also conduct analysis of differences between types of newspaper and the news values they display. Students will examine major ethical and legal issues pertaining to the practice of journalism in the UK and examine the relationship between government and the press.

Students should be keen to develop their communication skills, both written and verbal, read newspapers and magazines in-depth and work both individually and as a team to write stories and create magazines. You need the ability to use your own initiative, work under pressure and conduct research.

Media Cultures

Media Cultures gives you an understanding of how communication works, introduces you to the history and nature of media systems and discusses how media and society are interlinked. Topics will include theories about how communication takes place and lectures will cover some of the key debates that have occupied the analysis of media communication in recent decades. You will further examine the current form of media institutions and consider their likely future in the light of new media developments. You will debate the quality of the media, the nature and influence of new media technologies, and consider national and international developments.

In the final year, the course places a strong emphasis on exploring practical aspects of media productions, helping students to acquire the skills to work in specialist areas of media, such as Public Relations, Advertising, Corporate Communications and Media Relations. It is this combination of theory, practice and life experience that makes Media Cultures a stimulating, challenging and enjoyable area of study.

New Media Publishing

Is a practical media course that would benefit those students wishing to go onto careers in publishing, media, journalism and PR. There is a growth area in new media and a shortage of literate and technically able graduates who are able to move between magazine layout for print based journalism and web-based publishing.

Why choose this course?

Examine films from a historical, critical and theoretical perspective, learn to write like a journalist, study popular media forms including music and the concept of the celebrity, use software packages to design layouts for magazines and web sites.

Entry requirements...

300 UCAS points

GCSE minimum grade of C in English Language and Maths or equivalent is required.

A minimum IELTS score of 6.5 , TOEFL 580 (237 CBT) or equivalent is required for those for whom English is not their first language.

We are pleased to accept all qualifications included in the UCAS tariff points system (e.g. International Baccalaureate, key skills). More information about our entry requirements.

Study routes

  • Part Time, 5 Years
  • Full Time, 3 Years

Locations

  • University of Hertfordshire, Hatfield

Careers

Our graduates have an excellent record of gaining employment in media, publishing, teaching and information management where their skills in analysis, communication and evaluation are highly valued. Many of our graduates go on to higher levels of study engaging in research in their chosen fields. Whatever your future career plans, what is important to your potential employers is the range of intellectual, transferable, personal skills and experience you have gained and can demonstrate. We ensure our programmes are relevant to the world of work through active links with regional employers across a range of industries and professions.

Teaching methods

The precise method of teaching varies according to each module. Most are taught via weekly lectures and weekly seminars. You may be asked to work with fellow students and produce some group work together. Sometimes you will have to present the findings of your research to your fellow students in the seminars. You will be expected to contribute to online discussions and to download and read lecture notes from StudyNet, our virtual learning environment.

Lecture series

Each year the School of Humanities hosts the Mass Communication Lecture Series featuring a range of industry professionals, giving talks on their experience in the industy. Some of our previous speakers have included:

  • Lewis Wiltshire, Head of Sport, Twitter UK
  • Jessica Fellowes, Author and freelance journalist
  • Ren Behan, Food blogger and journalist
  • Terry Mitchinson, Welwyn Hatfield Times Editor
  • Natasha Henry, Freelance sports journalist
  • Richard Keith, Journalist for Edge Magazine and Publisher for PCGamer
  • Bryan Rutherford, Reporter/newsreader
  • Mark Solomons, co-founder of SNS news agency

Work Placement

You can choose to study for a year in North America or Europe through the SOCRATES-ERASMUS exchange programme during the second or third year of the degree. In some cases, you may be able to graduate with a degree from your partner university as well as from Hertfordshire. You may be eligible for a grant if you meet certain conditions.

Professional Accreditations

None

Structure

Year 1

Core Modules

  • Engaging With The Humanities

    This module will give students in the School of Humanities the opportunity to develop a shared skill-set to enable them to thrive in their university academic environment. The content of the module is designed to foster a sense of community within the student cohort and an appreciation of the culture and history of Hertfordshire. This is a year-long module and students will meet with their personal tutor at regular intervals. They will research, discuss and write and/or present about a broad range of topics e.g. local history, literature, philosophy and other culture based themes and/or events. Students will also work on tasks designed to familiarise themselves with the resources offered by Information Hertfordshire.

Optional

  • Graphics for the Web

    This module provides students with computing and communication skills which will form a basis for future study in New Media Publishing. The module is appropriate for students with little computing experience but it also provides those with prior knowledge with the opportunity of enhancing and extending that knowledge. The module content includes- -the production of a number of images using a graphics package; -the consideration of design issues; -the consideration of the way in which images convey ideas; -the restrictions and potential of using graphics on the Web; -the planning and evaluation of a graphics project.

  • Introduction to Film Criticism

    This module introduces students to the close analysis of film texts. Students will engage critically with how meaning is communicated through film and how film texts work. Students will be introduced to some of the key moments in cinema history, from the Hollywood system in the first part of the twentieth century, through German Expressionism, Russian Formalism and to the New Hollywood of the 1970s. The module will equip students with an historical awareness of film and with the ability to critically analyse the technical innovations. Students will have a knowledge and understanding of some of the historical, theoretical and technological issues involved in the study of film and some of the ways in which film texts interact with wider cultural, historical, and political contexts.

  • Introduction to Film Theory

    The module will introduce students to the study of film from key theoretical perspectives. It will explore some of the core ways in which theorists have approached the study of film. These include auteur theory, genre, psychoanalysis, feminism, mass cultural theory, screen theory and negotiations of realism. The module aims to allow students to gain an understanding of some of the theoretical and methodological issues involved in the study of film; to develop their ability in the analysis of form and content of particular films and to consider the way in which film interacts with wider cultural, historical and political contexts. Building on the critical work from Semester A, students will consider the interconnections and variants of film criticism and theory. They will also test the application and applicability of paradigmatic theoretical approaches from Film Studies (across its history) to works of cinema both classical and contemporary.

  • Introduction to Media Communications

    This module introduces students to different theories on media culture. It addresses the different skills that are required for interpreting mediated information in various forms, whether written, pictorial or audio-visual. It also introduces key debates that have occupied the analysis of media culture in recent decades. Students are required to read and understand some of the foundational writing in the study of media culture and to appreciate the main ways in which it has been theorised. They are expected to begin applying these theoretical models to specific examples of mediated communication.

  • Journalism Skills: Print News and Features

    Workshops designed to simulate a newsroom environment will encourage students to explore newsgathering, news writing, feature writing and interviewing. The module will introduce students to a diverse range of publications including broadsheets, tabloids and magazines. Students will critically assess the material and identify the different styles and approaches taken to news articles and features. The fundamentals of practical journalism will be explored, including using English effectively and developing editing and proofreading skills. Skills taught will include: sourcing ideas, researching a story, employing a variety of methodologies, targeting the audience/market/readers, structuring news and feature articles, effective introductions and endings, headlines, using the 5 ‘Ws’, the ‘advertorial’ and personality profiles.

  • Journalism, Law and Ethics

    In this module, students will be introduced to key laws impacting on journalists in the UK including defamation, copyright and Freedom of Information. They will also explore the Human Rights Act as it affects UK journalists and compare UK defamation with US defamation. Students will also investigate the ethical dilemmas that may impact on journalists in any Western liberal democracy and look at the codes of conduct that have been put in place to encourage ethical behaviour.

  • Language Analysis

  • Media and Society

    This module considers the relationship between media institutions or products and their social context. Particular attention will be paid to the degree to which the media reflect or shape social attitudes. Through discussions of issues such as class, race and gender this module will consider how different social groups are represented in media institutions and by mediated images. This module will also examine the public role of the media and students will be asked to think analytically about concepts such as free press, media impartiality or bias, and the relationship of the media with commercial and political institutions.

  • Research Methods in Media and Communication

    The module teaches students the basic principles of research and the means by which to devise research questions and select appropriate methodologies, as well as instruction on how to write a research report. Students will learn how to choose a research topic, conduct a literature review, and develop an appropriate research plan. It covers all the key aspects of media and communication, including analysis of media production, media texts, and audience studies. It offers specific guidance and instruction on a systematic application of a range of research methods, and addresses methods of sampling and data collection, including interviews, questionnaires and focus group discussions, as well as approaches to online research. Through an assessed research project, students practice the methods taught. Previous research topics undertaken by students include the media coverage of the Ipswich murders, the poisoning of the former KGB agent Alexander Litvinenko, Saddam Hussein's execution, The Princess Diana inquest and the Madeleine McCann case.

  • Talking to Others: Theory and Practice of Communication

    The module starts from analysis by you of your communicative range, as measured against an agreed template. It then presents a number of models of communication and assesses each according to purpose. Theory will typically include a consideration of animal/human communication, Hocketts Design Theory and Politeness Theory. It then examines (principally on film) a number of contrasting situations in which people succeed/ fail to communicate successfully, concentrating on face-to-face communication but also paying some attention to written language. Factors such as how topics are managed in conversation, how power is articulated in dyads, and in large and small groups, and gender, cultural and ethnic differences will be analysed. The second half of the module is devoted to improving your own communicative skills via largely practical exercises, role play, simulation and actual performance.

  • Web Animation

    This module provides students with experience in the creation of computer animations which should prove useful in subsequent New Media Publishing modules. The module is appropriate for students with little computing experience who have completed Graphics for the Web but also provides those with prior knowledge with the opportunity of enhancing and extending that knowledge. The module content includes: · * the development of animations skills using an animation package· * storyboards * a further look at on-screen design issues· * the creation of a basic web site using a web editor as a vehicle for the animation/s created * the principles and terminology of digital animation * more advanced use of an image manipulation package

Year 2

Core Modules

  • Graduate and Information Skills 2

    This module has a series of lectures on graduate skills and employability combined with a series of short on-line tutorials that equip students with the key information retrieval skills required at levels 5 and 6, together with knowledge of the core information databases and internet gateways for Humanities. It covers topics such as: effective reading strategies; presentational skills; refining research techniques; researching your career; effective CVs and application forms; information search strategies; critical evaluation of information sources and effective searching of key bibliographic and full text information databases and Internet gateways. It additionally covers requesting items not held in UH collections and making use of other academic libraries.

Optional

  • Design for Print

    We are surrounded by well-designed printed material and we make judgments about the message being communicated, and the audience it is directed at. The aim of this module is to make the design process transparent. Students are required to analysis examples of printed material from CDs and books looking the way documents have been designed, and how they targets particular audiences. Secondly, students are asked to put into practice the design skills necessary to create a document, (children's book, CD booklet and DVD cover etc.), using a desktop publishing package and graphics software. This module encourages students to take on real life publishing projects and enables students to develop a range of commercially desirable skills from technical mastery of a DTP package to information design. By the end of this module students will have developed a portfolio of work they could show to a potential employer.

  • Digital Story Telling

    This is a practical module and requires you to be creative. In small groups you will be making digital stories a short, personal tale, a "multimedia sonnet" produced to broadcast quality and output to DVD or up-loaded to the web. This video will be no more than 3 minutes long. You will learn to work collaboratively and develop stories suitable for video. For the first 6 weeks you will attend one lecture and one practical workshop. Throughout the module we will be looking at the documentary film genre and storytelling using images, sound. You will be encouraged to be professional in your approach to film making and be aware of copyright and libel laws as they apply to vide. Camera equipment will be provided and you will be taught how to use a simple video editing package. Away from the classroom you will be expected to gather your multimedia assets including images, music/sound, prepare drafts of your script, and keep a reflective blog of your progress.

  • Employability and Careers Planning

    This module will enable you to develop your employability and careers. You will develop your occupational awareness to enable you to compete more effectively in the employment market. At the end of this module you will be able to produce an improved CV and/or job application and have been given the opportunity to develop and reflect upon your personal and developmental career goals.

  • European Cinema: Nation and Performance

  • Film Production

    The module aims to familiarise students with theoretical and technical skills necessary to make a short (2-3 minute) film on a given topic. Students build on knowledge and understanding acquired at Level One. Training will be given in the use of video cameras at introductory and intermediate levels. Students are introduced to techniques of storyboarding and will explore the relationship between the storyboard and the final work. Working in small groups, students are asked to apply ideas acquired at Level One. They will consider ideas of audience consumption, undertake background research, film a storyboard and use a video-editing package to make a short film. The module culminates in a film showing.

  • Independent Work Experience

    This module provides students with an opportunity to reflect on the experience they have gained in undertaking paid or voluntary employment outside their studies, to analyse the personal and key skills that work experience has helped develop and to articulate the ways in which it has enhanced their career development. Suitable work experience would include: student ambassadors, UH mentoring schemes and any part-time work. Students will compile a portfolio of evidence, which will include: evidence of the work undertaken, e.g. a letter from the company, the student's role within the company and the nature of the tasks undertaken, a reflective evaluation on the ways in which the work experience has enhanced the student's employability, and a current curriculum vitae.

  • Journalism Skills: Features, Markets and Styles

    In this module students will be introduced to researching and reporting techniques for writing features and will be developing and extending the skills in writing acquired at Level 4. Workshop sessions will be enable students to gain hands-on practise of writing features in a simulated magazine or supplement environment.

  • Journalism Skills: Print News, Markets and Styles

    In this module students will be introduced to researching and reporting techniques for news reports and will be developing and extending the skills in writing print news acquired at Level One. Workshop sessions will enable students to gain hands-on practice in writing news reports in a simulated newsroom environment. There will be an emphasis on the use of ICT to research stories and students will be encouraged to use the Associate Press feed and ICT-based information management techniques, including databases and e-journals, such as Infotrack and the British Journalism Review. Students will to write copy and produce a portfolio through which they explore in greater depth the key written and visual ingredients of news journalism.

  • Language in Society

    Sociolinguistics is the study of language in society. This module will introduce you to the major issues in sociolinguistics. We will start by addressing the relation between language and society and the nature of variation. We will address varieties of language use at the level of the group and the individual and explore three kinds of lectal variation: regional, social and functional. We will consider how and why users vary their language according to different social settings as well as the social pressures that cause language change. Further topics to be studied include accents and dialects, language and ethnicity and language and gender. This module should appeal to anyone interested in the way language is used to signal identity and negotiate society.

  • Language, Law and Politics

    This module is taught in two phases, both of which are concerned with real examples of language use in real-world situations. Specifically, we will address talk and text in prominent political (phase I) and legal (phase II) contexts. We will be working, then, within two emerging trends in applied linguistics: Political Linguistics and Forensic Linguistics. Political Linguistics is the application of linguistics in order to understand conversation in political contexts and uncover ideology, power and persuasion in political texts. Forensic Linguistics is the application of linguistics in order to understand conversation in legal contexts and establish authorship, authenticity and veracity in forensic texts. The talk and texts we will analyse will be taken from genres such as political interviews, parliamentary debate, political speeches, party manifestos, print news media, court proceedings, police interviews, witness statements, confessions, emergency calls, hate mail and suicide letters.

  • Media in an International Context

    This module allows students to make a series of international comparisons with the media in England. It provides a series of case studies explaining how media institutions are distributed in a chosen country and indicating how this is linked to a specific history of media development and to the different political structures in the country being studied. This module places an emphasis on the relationships between media institutions or products and the socio-political construction of their different audiences.

  • Research Methods

    This module teaches you the basic principles of research in media and the means by which to devise research questions and select appropriate methodologies, as well as instruction on how to write a research report. Students will learn how to choose a research topic, conduct a literature review, and develop an appropriate research plan. It covers all the key aspects of media and communication, including analysis of media production, media texts, and audience studies. It further offers specific guidance and instruction on a systematic application of a range of research methods, and addresses methods of sampling and data collection, including interviews, questionnaires and focus group discussions, as well as approaches to online research.

Year 3

Core Modules

  • Graduate and Information Skills 3

Optional

  • Advanced Web Design

  • Advertising

    This module will look at advertising and the ways in which they attempt to construct desire for specific products. It will analyse the social function of adverts in relation to certain social categories such as gender, race and sexuality. It will also look at the placing of advertising in specific media locations, asking students to consider why adverts for certain types of products are placed in specific locations. This will include a consideration of market segmentation and television scheduling in an attempt to link certain products to specific demographic patterns. This module will also consider the relationship between advertising and other media forms, especially film and television, to consider the degree to which advertising relies upon codes that are produced in other cultural products. This module will include a consideration of the use of advertising in the new media.

  • Campaigns and Careers

    The structure of the module reflects the diversity of the areas covered within the course. It works particularly well with the Corporate Communications module that runs in semester A, but can be taken on its own as well. This module introduces students to the variety of options available within the communications industry and illustrates the value of communication skills across a range of different sectors. The emphasis on the module is to take a hands-on approach that allows students to engage with the academic content in a very practical manner. In addition, the module will also transmit general skills such as team working, interview techniques and CV writing, which are important f or getting a job in the media and beyond. During the course we will be looking at the media industries in general, the challenges faced but also the variety of opportunities available to Communications professionals. We will explore specialist areas of professional communications, for example Political PR and Campaigning f or charities and NGOs, as well as embarking on a range of sessions on versatile knowledge, which could include some or all of the following topics: Pitching & Public Speaking, the Teamworking, Handling Media, CVs and interview skills. In addition, students will get the opportunity to apply the skills by presenting their own projects and learn how to promote themselves successfully

  • Communication and Cultures

    The module gives you an opportunity to bring to the surface some of your personal / social cultural assumptions and working beliefs, and to see how they map onto those of other cultures, with specific attention to a specified domain of each student's choice. In particular, you are encouraged to look at inter-cultural communication, in the forms of face-to-face conversation, interviews, group encounters, formal situations such as conferences, e-mail and other forms of written communication, in order to see how other cultures, and especially a culture of your own choosing, articulate, disguise, hide and express beliefs.

  • Corporate Communications

    This module provides a broad understanding of the principles, techniques and strategies that underpin corporate communications, with particular emphasis on Public Relations and brand management. It is designed to reflect the current awareness of, and the benefits that organisations can derive from, adopting an integrated approach to communications. This module adopts a strategic approach to the study of corporate communications and builds an understanding of the variations in consumer behaviour, and how communication strategies and programmes can be developed, organised and implemented. The course also addresses critical issues relating to recent developments in the field.

  • Digital Media

    This module closely looks at emergent forms of media, particularly the influence of digital technologies on traditional forms of media, such as film and journalism. We will critically analyse the impact of the digital revolution, from HDTV to virtual realities, from citizen journalism to wikileaks and cyber-criminality, from music downloads to E-books. Using a range of critical theorists, we will discuss the challenges of these developments for old media as well as the creative opportunities new media forms provide.

  • Employability and Careers Planning

    This module will enable you to develop your employability and careers. You will develop your occupational awareness to enable you to compete more effectively in the employment market. At the end of this module you will be able to produce an improved CV and/or job application and have been given the opportunity to develop and reflect upon your personal and developmental career goals.

  • Film in the Global Age

    This module considers the forms and effects of the global age, as expressed in contemporary works of film. Opening up examples and debates of world cinema, it also addresses the concepts and realities of globalisation: of growth and unity, imitation and (a loss of) national identity, diaspora, fragmentation and isolation. These concerns are explored in terms of a series of contexts: national, industrial, socio-political. The module attends to recent films that deal explicitly, in form and content, with matters of the global age. It takes into account the changing relationship of US and world cinema: as one of distinction, bleeding, borrowing, translating, and as constantly shifting and reshaping. All of these ideas are addressed through the close analysis of a series of sophisticated and provocative films. Placing the emphasis on the films association with the global age, the module looks at some more familiar works from fresh perspectives, whilst making equal space for emergent and unexplored cinemas. Students are asked to cross and critique traditional theoretical and critical boundaries, and to question contemporary approaches to the study of film, seeking to see world cinema in a new light.

  • Independent Work Experience

    This module provides students with an opportunity to reflect on the experience they have gained in undertaking paid or voluntary employment outside their studies, to analyse the personal and key skills that work experience has helped develop and to articulate the ways in which it has enhanced their career development. Suitable work experience would include: student ambassadors, UH mentoring schemes and any part-time work. Students will compile a portfolio of evidence, which will include: evidence of the work undertaken, e.g. a letter from the company, the student's role within the company and the nature of the tasks undertaken, a reflective evaluation on the ways in which the work experience has enhanced the student's employability, and a current curriculum vitae.

  • Issues in English

    The module will begin with a brief recap of the rise and standardisation of English as a national language. You will then be presented with a range of perspectives on the language: for example, those of the native speaker, of writers for whom it is a Mother Tongue, of writers for whom it is a second language, of past and current learners of English, and of current teachers of English as a foreign language. The role of English as a national, international and educational language, and as a lingua franca, will be discussed. Finally, the module will examine some of learning and teaching styles by which English is acquired in different contexts: eg in language schools in the UK, in state systems in continental Europe, etc.

  • Issues in Pragmatics

    This module is concerned with the interpretation of utterances in context. We will look at some of the main issues that are debated in the pragmatic literature. Our focus will be on the Relevance- Theoretic approach, but we will also consider other theoretical viewpoints. In particular, we will look at the explicit and implicit content of utterances, the nature of pragmatic and inferential processes, as well as the interpretation of figurative language such as metaphor. We will also consider the experimental approach in the study of pragmatic phenomena. The content of the module follows on from the Semester A module, Meaning and Context.

  • Journalism Portfolio

    This module gives you a taste of the real-life world of journalism through working for a variety of different publications, mediums and in different environments. You will be encouraged to apply for and take part in relevant journalism-related work experience for a minimum of ten days or equivalent. You will produce reflective assignments documenting the experience of applying for and working in the relevant field and focusing on what they have learnt. You will also put together a varied portfolio of articles which you will have researched and written under your tutor’s guidance. These will be for a range of publications including newspapers, magazines and websites.

  • Journalism, Government and the People

    This module explores the relationship between the press and the government. It will cover the structure and operation of government to include the principles of democracy, parliament and constitution. In addition, the module will cover such topics as: the role of the lobby correspondent; the reporting of parliament; parliamentary and European elections and the influence of journalists on government policy.

  • Meaning and Context

    This module is concerned with meaning in language and communication. It introduces students to different types of meaning and different theoretical approaches to studying meaning in the philosophy of language and linguistics. A key issue will be the distinction between semantics and pragmatics, where the boundary between them lies, and the way in which the two realms interact in the communication of meaning.

  • New Media Publishing Project

    Students taking this module define their projects, aims and goals and are encouraged to work with real clients and organisations, as this will provide them with invaluable experience and a useful addition to a CV portfolio. The project should be practical in nature and based on real-world problems. In the past, projects have included the following: A student fashion magazine A promotional video for the philosophy group A website for a local band

  • Online Journalism

    The course will consist of 12, two-hour seminars in which students will - through a mix of lectures, demonstrations, discussion and practical tasks - learn the basics of Online Journalism. This will include an appreciation of the massive impact that new digital communications technologies have had on the publishing industry, as well as a detailed understanding of how writing for the internet differs from so-called ‘off-line’ Journalism. Students will also learn, through the use of a Content Management System (CMS), how to upload and format content – both written and multimedia – which is suitable for publication.

  • Television Drama

    This module critically investigates the contemporary 'Golden Age' of television drama from North America and Europe, from 1990 to the present day. Through a close scrutiny of long-running serial dramas, we will explore notions of 'Quality' programming, and the particular impact of each series, as well as connecting them to wider understandings of television as a medium and art form. A number of methodological frameworks are considered in relation to the individual serials, allowing for work on aesthetic, thematic, institutional, socio-cultural, and generic aspects of significance. The emphasis of the module is on the close textual analysis of the particular forms and concerns of each serial drama, to assess the merits and achievements of individual works of television.

  • US Cinema: Studio System to Digital Era

    This module concentrates on US cinema within and without Hollywood from the 1930s to the present day, building on the Level 4 modules and the Level 5 module European Cinema. Particular attention is given to historical flashpoints of American film, to moments of significant change in terms of new aesthetic, technological, and institutional directions. The various generations of both Hollywood and 'independent' US cinema are explored from stylistic, industrial, and socio-cultural perspectives. While considering the particularly American sensibilities of US cinema, the module also looks at key influences from different forms of media and national cinemas, such as television and New Wave European films. The domination of the global market by Hollywood will also be considered, alongside significant developments in the age of digitalisation and media convergence.

  • Video Essay

    This module complements and develops the practical skills attained at Level 5, and bridges to the MA programme in exploring an exciting and innovative development in film criticism: the video essay. This form of audio-visual analysis - using and adding to a film's footage, adopting and adapting sound and images to interpret a film's meanings - is emerging as an effective approach to critical appreciation of film and television, showcased in many acclaimed online journals and blog sites. Video essays also necessarily draw extensively on film theory, developing the students' understanding of the vital relationship between practical and theoretical approaches to the subject. The module will explore the forms, origins, and influences of the video essay, drawing on noteworthy examples and accompanying written students' reflections. The students' work on theoretical and critical frameworks then informs a practical project in which they work in small groups to produce a two-minute video essay.

  • Web Design For Publishing

    During the workshops we will cover a range of topics such as usability, documentation and web design. Students will begin the module by learning HTML code because it forms the basis of all web design. We will then move on to Dreamweaver, a web editor, and Image Ready as a method of preparing graphics for the web. These packages will be used extensively, although students will be able to practice embedding a range of multi-media files e.g. text, image animation, video, sound into a web site. By the end of the module students will be able to edit and up-date a simple web site and be able to document the design process. The assessment will take the form of re-designing a real web site. Students will receive a project brief from the tutor, who in this instance will act as the client, and then they will go on to document the design process and produce a website. In addition the tutor will also set up a how to blog and encourage students to use it as a form of technical support.

Fees & funding

Fees 2013

UK/EU Students

Full time: £8,500 for the 2013 academic year

International Students

Discounts are available for International students if payment is made in full at registration

View detailed information about tuition fees

Scholarships

Find out more about scholarships for UK/EU and international students

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

How to apply

2013

Start DateEnd DateLink
27/09/201324/05/2014Apply online (Full Time)
27/09/201331/05/2014Apply online (Part Time)
27/09/201324/05/2014Apply online (Full Time)
27/09/201324/05/2014Apply online (Full Time)

2014

Start DateEnd DateLink
27/09/201424/05/2015Apply online (Full Time)
27/09/201431/05/2015Apply online (Part Time)
27/09/201424/05/2015Apply online (Full Time)
27/09/201424/05/2015Apply online (Full Time)
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Key course information

  • Institution code: H36
  • UCAS code: P300BA (Hons) Mass Communications,
  • Course code: HEMCS
  • Course length:
    • Part Time, 5 Years
    • Full Time, 3 Years
School of study: School of Humanities
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