Course content
Year 1 - full details
Core modules
Introduction to Marketing Communications
Marketing Data Analysis
Principles of Marketing
Professional Development for Marketers
Optional modules
Chinese Beginners A1A
Chinese Beginners A1B
Creativity, Technology and Innovation
French Advanced C1A
French Advanced C1B
French Beginners A1A
French Beginners A1B
French Intermediate B1A
French Intermediate B1B
German Advanced C1A
German Advanced C1B
German Beginners A1A
German Beginners A1B
German Intermediate B1A
German Intermediate B1B
Global Perspectives in Business
Italian Beginners A1A
Italian Beginners A1B
Italian Intermediate B1A
Italian Intermediate B1B
Japanese for Beginners A1A
Japanese for Beginners A1B
Spanish Advanced C1A
Spanish Advanced C1B
Spanish Beginners A1A
Spanish Beginners A1B
Spanish Intermediate B1A
Spanish Intermediate B1B
View the full module details for year 1
Year 2 - full details
Core modules
21st Century Consumer Marketing
Enhancing Employability in Marketing
Enterprise
Managing People B
Marketing Planning
Product Innovation
Optional modules
Business Analysis Tools
Chinese Beginners A2A
Chinese Beginners A2B
Digital Marketing in Practice
European Consumer Markets: Issues and Trends
French Advanced C2A
French Advanced C2B
French Beginners A2A
French Beginners A2B
French Intermediate B2A
French Intermediate B2B
German Advanced C2A
German Advanced C2B
German Beginners A2A
German Beginners A2B
German Intermediate B2A
German Intermediate B2B
Italian Beginners A2A
Italian Beginners A2B
Japanese Beginners A2A
Japanese Beginners A2B
Marketing for the Creative and Cultural Industries
Marketing for the Small Enterprise
Mobile Business Technologies
Music Marketing
Spanish Advanced C2A
Spanish Advanced C2B
Spanish Beginners A2A
Spanish Beginners A2B
Spanish Intermediate B2A
Spanish Intermediate B2B
View the full module details for year 2
Year 3 - full details
Core modules
Corporate Social Responsibility and Sustainable Marketing
Global Marketing Ethics and Culture
Managing Media and Communications
Market and Social Research
Optional modules
Business and Institutional Marketing
Chinese Beginners A3A
Chinese Beginners A3B
Dissertation: Advertising
Dissertation: International Marketing
Dissertation: Marketing
Dissertation:Public Relations
Fashion: Professional Portfolio (MKTG)
Forecasting Methods for Managers A
French Advanced C3A
French Advanced C3B
French Beginners A3A
French Beginners A3B
French Intermediate B3A
French Intermediate B3B
French Project
German Beginners A3A
German Beginners A3B
German Intermediate B3A
German Intermediate B3B
German Mini Project
German Project
Industrial Placement (Semester A)
Italian Beginners A3A
Italian Beginners A3B
Managing the Selling Interface
Placement Study Abroad (Australia)
Placement Study Abroad (Europe)
Placement Study Abroad (North America)
Placement Study Abroad (South East Asia)
Placement Study Abroad A (Europe)
Placement Study Abroad A (North America)
Placement Study Abroad B (Europe)
Research Methods
Small Business and Entrepreneurship
Spanish Advanced C3A
Spanish Advanced C3B
Spanish Beginners A3A
Spanish Beginners A3B
Spanish Intermediate B3A
Spanish Intermediate B3B
Spanish Mini Project
Spanish Project
Strategic Management
Survey Design and Analysis
View the full module details for year 3
Year 4 - full details
Core modules
Corporate Social Responsibility and Sustainable Marketing
Global Marketing Ethics and Culture
Managing Media and Communications
Market and Social Research
Optional modules
Business and Institutional Marketing
Chinese Beginners A3A
Chinese Beginners A3B
Dissertation: Advertising
Dissertation: International Marketing
Dissertation: Marketing
Dissertation:Public Relations
Fashion: Professional Portfolio (MKTG)
Forecasting Methods for Managers A
French Advanced C3A
French Advanced C3B
French Beginners A3A
French Beginners A3B
French Intermediate B3A
French Intermediate B3B
German Beginners A3A
German Beginners A3B
German Intermediate B3A
German Intermediate B3B
Italian Beginners A3A
Italian Beginners A3B
Managing the Selling Interface
Placement Portfolio
Research Methods
Small Business and Entrepreneurship
Spanish Advanced C3A
Spanish Advanced C3B
Spanish Beginners A3A
Spanish Beginners A3B
Spanish Intermediate B3A
Spanish Intermediate B3B
Strategic Management
Survey Design and Analysis
View the full module details for year 4