Marketing MSc

About the course

This course helps you take your career in marketing to management level. Whether you are a recent graduate looking to improve your profile before entering the job market, or a marketing professional who wants to gain further qualifications and increase your prospects, the course gives you the skills and knowledge you will need.

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We adopt a participative approach to your study, and you are encouraged to share knowledge and experience and so contribute to others' learning.

Why choose this course?

• Move your marketing career to management level.
• Develop skills to think strategically about your marketing.
• CIM Professional Postgraduate diploma will give you exemptions from the first four modules of the course.

Study routes

• Part Time, 3 Years
• Full Time, 1 Years

Locations

• University of Hertfordshire, Hatfield

Careers

This course is designed for those wishing to build a career in marketing across a wide range of specialisms, and in any industry sector.

Whether you are planning to move into a marketing agency role, or work for an in-house marketing team, or whether marketing is just becoming an increasingly significant part of your role, this Master's will give you the expertise to help you excel in your career.

Teaching methods

The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. The varied programme of teaching includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures.

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.

Assessment is through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.

Professional Accreditations

We have accredited status with the Chartered Institute of Marketing (CIM), and holders of the Professional Postgraduate Diploma in Marketing, which can be taken at the University, can begin at Stage 2 of the course.

Structure

Year 1

Core Modules

• Adding Value Through Marketing B

• Customer Relationship and Sales Management B

• Decision Making for Marketers

• Decision Making for Marketers B

• Essentials for Marketers and Marketing Communications

• Essentials for Marketing and Marketing Communications B

• Marketing Analysis B

• Postgraduate Research Methodology for Marketers

  This module will cover a range of research issues relating to the Marketing discipline in order to support the preparation of a research proposal which will form the foundation for the development of a dissertation or applied project to complete the MSc Marketing degree. Areas that will be covered will include: reading and interpreting academic research, identifying appropriate research topics, defining appropriate research objectives, searching, using and evaluating literature, drafting a research methodology and conceptual framework, examining a range of theories and theorizing a selected topic. This module gives students the knowledge and skills to enable them to prepare a research proposal as the first step towards undertaking a dissertation or applied project. On completion of the module students will have the ability to plan and execute the next stage of their research leading to a full dissertation.

• Research for Marketing Practitioners

• Research for Marketing Practitioners B

Optional

• Competing Through Marketing B

• Dissertation: Marketing

• Integrated Research Project in Strategic Marketing

• Managing a Small Business

  This module addresses the small business and its management. Students will consider the entrepreneur; their nature and motivation, and the character of the small business environment. What are small businesses and how can survival and growth be addressed? The wide range of issues to be considered will include: consideration of opportunities and sources of new ideas; examination of legal forms available, including assessment of management buy-outs and the purchase of established businesses. We will consider finance including estimation of costs, and sources of finance such as banks, equity financing and other sources of finance; and move on to consider construction of business plans; failure and its causes; and sources of advice. We will also look at some of the broader themes such as family business and its importance; and examine aspects of marketing of special relevance to small business such as networking, word of mouth, and personal selling.

• Organisations in Context B

• Project Management B

• Strategic Branding and Marketing Communications B

Fees & funding

Fees 2013

UK/EU Students

Full time: £5,250 for the 2013 academic year

International Students

Full time: £10,500 for the 2013 academic year

Discounts are available for International students if payment is made in full at registration

View detailed information about tuition fees

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

How to apply