Marketing with Advertising BA (Hons)

About the course

This course is designed for students interested in a career in marketing and advertising. Graduates will be ideally placed for jobs such as merchandising or advertising and promotions.

The course offers a foundation in business, economics and quantitative techniques and develops the interpersonal skills necessary for a successful career, as well as integrating the principles of advertising.

We have close links with a wide variety of commercial and industrial companies, such as Du Pont, GlaxoSmithKline, IBM, ICL, Marks and Spencer, Porsche and Royal Mail, who have all provided successful past placements. You also have the opportunity to participate in a study exchange with one of our partner universities in Europe, North America or Australia.

The course offers valuable exemptions from the Chartered Institute of Marketing's Professional Diploma in Marketing. We are also an accredited centre of the Chartered Institute of Marketing, the Institute of Direct Marketing and the Market Research Society.

Why choose this course?

• Participate in campaign work and put theory into practice.
• Understand the difference between Marketing and Advertising.
• Help your CV to stand out by developing personal employability skills.

Study routes

• Sandwich, 4 Years
• Part Time, 5 Years
• Full Time, 3 Years

Locations

• University of Hertfordshire, Hatfield

Careers

Graduates have found employment in jobs in marketing, sales and advertising, in positions as international trading account associate, marketing executive, market research assistant, assistant merchandiser and sales and marketing executive with companies such as:

• Blueprint
• JC Decaux
• Monsoon
• Mothercare
• NTL
• Regus
• Thresher

Teaching methods

Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module. 

The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.

Work Placement

As with all our courses students have the opportunity to complete a work placement, which will usually last for one year. During this time you will be employed by the company and will subsequently be paid; for students on placement salaries have ranged from £11,500 - £14000.

In the past students have completed placements at;

• Catalyst Event Management
• Siemens
• T Mobile
• Epson (Europe)

Professional Accreditations

Exemption from CIM Professional Diploma in Marketing, entry to CIM Professional Postgraduate Diploma in Marketing (both dependent on module choice).

Structure

Year 1

Core Modules

• Principles of Marketing

  This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of 'marketing'. Concepts central to an understanding of marketing are considered - segmentation; targeting and positioning; the product life cycle; the 4Ps; buyer behaviour, etc.

• Introduction to Marketing Communications

  The module will introduce students to the various aspects of marketing communications tools from initial analysis of the market through to developing an expanding range of promotional techniques. The module combines an understanding of relevant marketing theories, for instance consumer and organisational buyer behavioural models, buyer behaviour; market segmentation, targeting and positioning; and marketing research, exploring the use of all elements of the promotion mix. This module will cover the main areas of advertising, personal selling, sales promotion, public relations, sponsorship and direct marketing. Attention is also given to new areas of increasing relevance such as product placement and electronic media.

• Marketing Data Analysis

  The module will introduce students to a variety of data analysis techniques for marketing. Using these techniques, students will be guided into formulating and solving models of business problems, using marketing data sets where possible. Students will learn to interpret the solutions. Students will be introduced to and encouraged to use spreadsheet and statistical software. The main topics studied include: investment appraisal; summary statistics; probability distributions for marketing; correlation and linear regression; forecasting techniques for time series; and project management.

• Economics for Business B

• Professional Development for Marketers

  The module provides students with a series of academic skills and study strategies which will underpin their subsequent studies. The module is composed of several themes which will include communication, thinking and methods of enquiry, IT-literacy, numeracy and the nature of knowledge. These will allow students to effectively match problem-solving techniques to different scenarios. In doing so, students will be expected to operate in teams, reflect on their practice and recognise aspects for self-development and improvement. The module selects a series of issues that are pertinent to the marketer, the marketing profession and marketing practice.

Optional

• Creativity, Technology and Innovation

  This module covers the main theoretical models of the discipline, and an understanding of the external environmental climate for products and services, and the main business processes and resources affected when businesses react to these new challenges. Appropriate international perspectives will be included. Creativity, technology and innovation are three important interrelated drivers for internal and external marketing strategy. Marketers are increasingly being challenged to manage these assets, and driver changes in business processes and resource skills. How can marketers utilise these assets to create, develop and deliver customer valued products and services? How will this reconcile with the corporate imperative to make profits? Externally, how does the consumer and customer react to these new technologies? Will patterns of business and markets change as a consequence of these sometimes discontinuous innovations? Creativity in the products and marketplaces produce their own unique challenges, do they represent opportunities or threats to market leadership?

• Global Perspectives in Business

  Internationalisation of business is creating a substantial increase in intercultural contact, which is reflected in the skills set of managers operating in a globalised world. Managers need to develop sensitivity to and a critical understanding of issues arising out of cultural difference, and be equipped to manage and operate in diversity. The module will explore themes of: a) concepts of culture, b) cultural differences and c) globalisation. It will also explore related ideas such as ethnocentrism and prejudice. It will look at and draw upon the work of leading theorists, such as Hofstede and Trompenaars, in the analysis of cultural difference. It will look at cross-cultural differences in communication and negotiation style. The workshop element of the module will consider the practical consequences of cultural difference for corporations and sojourners. Types of international corporate culture will be examined, including expatriate staffing policies. The nature of culture shock will be explored.

• French Beginners A1A

  This module will enable students to communicate in French at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• French Beginners A1B

  This module will enable students to communicate further in French at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Spanish Beginners A1A

  This module will enable students to communicate in Spanish at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Spanish Beginners A1B

  This module will enable students to communicate further in Spanish at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• French Intermediate B1A

  This module broadens and consolidates the students’ competence in French. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• French Intermediate B1B

  This module will extend the students’ competence in French through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Spanish Intermediate B1A

  This module broadens and consolidates the students’ competence in Spanish. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• Spanish Intermediate B1B

  This module will extend the students’ competence in Spanish through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• German Beginners A1A

  This module will enable students to communicate in German at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• German Beginners A1B

  This module will enable students to communicate further in German at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• German Intermediate B1A

  This module broadens and consolidates the students’ competence in German. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• German Intermediate B1B

  This module will extend the students’ competence in German through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• German Advanced C1B

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex German. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work.

• German Advanced C1A

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex German. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• Italian Beginners A1B

  This module will enable students to communicate further in Italian at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Chinese Beginners A1B

  This module will enable students to communicate in Mandarin Chinese at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading (pinyin) and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials including video clips and Chinese websites.

• Chinese Beginners A1A

  This module will enable students to communicate in Mandarin Chinese at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials, including video clips and Chinese websites.

• French Advanced C1B

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex French. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

• Spanish Advanced C1A

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex Spanish. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• Spanish Advanced C1B

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex Spanish. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

• French Advanced C1A

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex French. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• Italian Beginners A1A

  This module will enable students to communicate in Italian at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Italian Intermediate B1A

  This module broadens and consolidates the students’ competence in Italian. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• Italian Intermediate B1B

  This module will extend the students’ competence in Italian through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Japanese for Beginners A1A

  This module will enable students to communicate in Japanese at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Japanese for Beginners A1B

  This module will enable students to communicate further in Japanese at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Mandarin Route A - 4a

  This module will enable students to communicate in Mandarin Chinese at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials, including video clips and Chinese websites.

• Mandarin Route A - 4b

  This module will enable students to communicate in Mandarin Chinese at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading (pinyin) and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials including video clips and Chinese websites.

• French Route C - 4a

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex French. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• French Route C - 4b

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex French. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

• French Route A - 4a

  This module will enable students to communicate in French at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• French Route A - 4b

  This module will enable students to communicate further in French at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• French Route B - 4a

  This module broadens and consolidates the students’ competence in French. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• French Route B - 4b

  This module broadens and consolidates the students’ competence in French. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• German Route C - 4a

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex German. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• German Route C - 4b

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex German. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work.

• German Route A - 4a

  This module will enable students to communicate in German at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• German Route A - 4b

  This module will enable students to communicate further in German at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• German Route B - 4a

  This module broadens and consolidates the students’ competence in German. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• German Route B - 4b

  This module will extend the students’ competence in German through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Italian Route A - 4a

  This module will enable students to communicate in Italian at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Italian Route A - 4b

  This module will enable students to communicate further in Italian at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Italian Route B - 4a

  This module broadens and consolidates the students’ competence in Italian. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• Italian Route B - 4b

  This module will extend the students’ competence in Italian through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Japanese Route A - 4a

  This module will enable students to communicate in Japanese at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Japanese Route A - 4b

  This module will enable students to communicate further in Japanese at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Spanish Route C - 4a

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex Spanish. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• Spanish Route C - 4b

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex Spanish. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

• Spanish Route A - 4a

  This module will enable students to communicate in Spanish at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Spanish Route A - 4b

  This module will enable students to communicate further in Spanish at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

• Spanish Route B - 4a

  This module broadens and consolidates the students’ competence in Spanish. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• Spanish Route B - 4b

  This module will extend the students’ competence in Spanish through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

Year 2

Core Modules

• Public Relations Concepts and Campaigns

  The module will develop student's knowledge and skills in PR and marketing communications. The module combines an understanding of relevant PR theories alongside current issues and campaigns. The module content/lectures will be as follows: - Introduction to the module - PR process - PR public - Indirect communications - Direct communications - Indirect and direct communications a practitioner's viewpoint - Crisis management - Crisis management a practitioner's viewpoint - PR ethics - New media and PR

• Advertising Concepts and Campaigns

  The role and function of the advertising agency, the client-agency relationship, account planning, creative briefing, media planning and evaluation of advertising will be covered. Students are required to read the trade press and be aware of advertising campaigns in order to apply theory to current practice. Students will be expected to be able to use electronic searching techniques to find out details of campaigns and associated advertising agencies, as well as study published market reports on products/brands. Independent study into the role and work of advertising agencies will be part of the practical aspect of the module. The main industry standard media research output (eg BARB, JICNAR,RAJAR, new media measurements) will be introduced so the students can apply them in media planning.

• Enterprise

  In this module, students study the nature of enterprise and entrepreneurship, its importance to society and the individual personal opportunities that developing enterprise skills provides. Students will also work in a team to identify a new business opportunity and take this idea through the full business planning cycle, ending in a formal presentation of their proposed enterprise. Most of the formal delivery to students will take place during Enterprise Week in order to immerse students in an enterprise culture and draw on practical experiences of entrepreneurs. Topics covered will normally include: - Concepts of enterprise and entrepreneurship - The economic impacts of enterprise - Insights into developing new ideas - Construction of business plans - Sources of advice and support schemes - Net working

• Enhancing Employability in Marketing

  The module will enable students to research employment issues and opportunities and in marketing and to develop an action plan to help them secure eventual employment. It will also help students to continue to develop their employability skills. Module content will include: - The changing nature of the workplace and employer needs - Job search and career planning - Personal development planning - Recruitment and selection processes including the use of selection centres - Contemporary issues affecting employability within marketing Students will identify a potential career area, research relevant employment issues and analyse specific opportunities available in this field, before carrying out appropriate personal analysis leading to the formalisation of a career action plan.

• Managing People B

  Managing People aims at providing students with an introduction to the management of people in organisations. Content includes: - The development of HRM, theory and practice, contextual factors, strategic approaches. - Recruitment and selection - role of R&S, models of R&S and their application. - Equality and diversity - the case for equality and diversity. Approaches to implementing equality and diversity policies and tackling discrimination in organisations. - Flexibility - managing flexibility. - Performance and reward management - managing people for performance, motivation and the link with reward management. - Employee participation and involvement - definition of terms. Factors affecting the success of employee involvement (EI). Effective communication. - Learning and development - contribution it can make to people performance and business success from identifying needs to evaluation of the outcomes. Managing people activities will be introduced from both strategic and operational perspectives. The role of the HR function and the line manager will be introduced.

• Strategic Marketing Planning

  This module will introduce students to the underlying philosophy of marketing planning and the significance of the planning phase in order to give an overall perspective of what planning aims to achieve. It will introduce a range of tools and techniques for use when developing marketing audits and plans and test students’ ability to synthesise and apply these.

Optional

• 21st Century Consumer Marketing

  The understanding of consumers and their buyer behaviour will enable students to have a greater understanding of targeting customer groups, product and brand positioning for the development of new product ranges, target marketing and tailored communication strategies. This module will arm students seeking to gain a career in market analysis, customer analysis, advertising and marketing communications.

• Digital Marketing in Practice

  Digital marketing highlights the impact of IT on the key marketing concepts and tools (market research; segmentation, targeting positioning; consumer buying behaviour; marketing information systems; strategy and planning; and marketing mix). The role and development of the internet will play a significant part in this module.

• Mobile Business Technologies

  In today's digital age, mobile phones have become an integral part of daily life used by millions of people and businesses around the world. Increasingly sophisticated technologies from Apple, Google and Blackberry in both the hardware and the software are turning mobile phones into communications devices that are taking over from the desktop PC as the most important piece of business equipment. Furthermore, some of the most important benefits of different mobile technologies are improved communication with staff, clients, suppliers, reduced downtime, increased productivity and improve customer service. Therefore, this module looks at the heart of the power of the mobile business technologies for different business processes in an organisation. The following is an indicative list of topics: - Market trends of the mobile technology - Interfaces and usability of the mobile applications - Mobile enabled features such as location, accelerometer and multitouch - Customer user experience, customisation in mobile technologies - The future trends of the mobile industry - Mobile application for specific business process in an organisation - Google, Apple and Blackberry platforms for business - Web 2.0 in conjunction with mobile applications

• Product Innovation (International)

  Developing new products and services on a continuous basis is essential for organisational survival and competitive position. Most organisations operate in global markets that are hypercompetitive. Developing new products from idea generation to commercialisation is a challenge that needs to be understood by everyone within the organisation. In this module, we aim to understand how this process is planned and executed by undertaking the development of new products and service ideas for identified markets. Students will also critically evaluate the latest thinking, theories and concepts to challenge some of the established norms of developing new products. Attention will be given to the NPD process of large and small to medium businesses

• Services Marketing

  The module is designed for marketing specialist students to introduce them to the ever increasing services industries, both in commercial and non-commercial sectors, through various marketing applications in a wide range of situations, including non-traditional marketing contexts. Certain sectors and industries are frequently covered by marketing courses, whilst other areas, although extremely important to a country in terms of gross turnover and strategic implications, are virtually neglected, leaving marketing students ill-prepared when they leave university and work in a variety of situations either on placement or after graduation. This module aims to look at the different applications of the marketing mix particularly within the service environment – and how the different commercial and organisational settings affect the implementation of marketing principles. Such areas as retailing, public sector, small businesses, charities and non-profit making organisations and professional services will be covered.

• French Route A - 5a

  This module broadens and consolidates the students’ competence in French. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• French Route A - 5b

  This module will extend the students’ competence in French through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Spanish Route A - 5b

  This module will extend the students’ competence in Spanish through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• French Route B - 5a

  This module further improves the students’ competence and confidence from study at level 4 in understanding and responding to more advanced written and spoken French Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• French Route B - 5b

  This module further improves the students’ competence and confidence from study at level 4 in understanding and responding to more advanced written and spoken French Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Spanish Route B - 5a

  This module further improves the students’ competence and confidence from study at leves 4 in understanding and responding to more advanced written and spoken Spanish. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Spanish Route B - 5b

  This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Spanish. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

• German Route A - 5b

  This module will extend the students’ competence in German through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• German Route A - 5a

  This module broadens and consolidates the students’ competence in German. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• German Route B - 5a

  This module further improves the students’ competence and confidence from study at level 4 in understanding and responding to more advanced written and spoken German. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• German Route B - 5b

  This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced German. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

• German Route C - 5a

  Emphasis will continue to be placed on improving the students' linguistic ability and knowledge through the indepth study of selected political, cultural, linguistic and economic topics relating to German speaking countries. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines. Students will be expected to research their own materials and present their findings in class discussions.

• German Route C - 5b

  Emphasis will continue to be placed on improving the student’s linguistic ability and knowledge so as to equip them with the skills necessary to study and work in a German speaking country. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines and company websites. Students will research their own materials to be analysed and presented in class discussions.

• Italian Route A - 5b

  This module will extend the students’ competence in Italian through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Mandarin Route A - 5a

  This module broadens and consolidates the students’ competence in Mandarin Chinese. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. Chinese characters will be introduced. The module will be delivered via on-line materials including video clips and Chinese websites.

• Mandarin Route A - 5b

  This module will extend the students’ competence in Mandarin Chinese through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials including video clips and Chinese websites.

• French Route C - 5a

  Emphasis will continue to be placed on improving the students' linguistic ability and knowledge through the indepth study of selected cultural, linguistic and economic topics on the French regions. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines. Students will be expected to research their own materials and present their findings in class discussions.

• French Route C - 5b

  Emphasis will continue to be placed on improving the student’s linguistic ability and knowledge so as to equip them with the skills necessary to study and work in France and give them an understanding of demographic trends in Europe and France. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines and company websites. Students will research their own materials to be analysed and presented in class discussions.

• Spanish Route C - 5b

  Emphasis will continue to be placed on improving the student’s linguistic ability and knowledge so as to equip them with the skills necessary to study and work in Spain. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines and company websites. Students will research their own materials to be analysed and presented in class discussions.

• Spanish Route A - 5a

  This module broadens and consolidates the students’ competence in Spanish. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• Italian Route A - 5a

  This module broadens and consolidates the students’ competence in Italian. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

• Spanish Route C - 5a

  Emphasis will continue to be placed on improving the students' linguistic ability and knowledge through the indepth study of selected political, cultural, linguistic and economic topics of selected Spanish-speaking countries in Latin America. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines. Students will be expected to research their own materials and present their findings in class discussions.

• Italian Route B - 5a

  This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken Italian. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Italian Route B - 5b

  This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Italian. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

• Japanese Route A - 5b

  This module will extend the students’ competence in Japanese through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Japanese Route A - 5a

  This module broadens and consolidates the students’ competence in Japanese. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

Year 3

Core Modules

Optional

• Industrial Placement Sem B only

• Industrial Placement Year

• Placement Study Abroad (South East Asia)

• Placement Study Abroad (North America)

• Placement Study Abroad (Australia)

• Placement Study Abroad A (Europe)

• Placement Study Abroad B (Europe)

• Placement Study Abroad (Europe)

• Industrial Placement (Semester A)

Year 4

Core Modules

• Advertising Strategy

  This module will offer an integrated approach to the study of advertising strategy and management. The work will mainly be based on the IPA (Institute of Practitioners) published case studies covering a wide range of brands and service, both private and public organisations. Students are required to read the trade press and be aware of advertising campaigns in order to apply theory to current practice. Students will be expected to be able to use electronic searching techniques to find out details of campaigns and associated advertising agencies, as well as study-published market reports on products/brands. Independent study into published theoretical journal articles will be encouraged and the skills of critical analysis will be introduced. Controls on advertising will be considered, eg Advertising Standards Authority.

• Public Relations Strategy

  This module will look at the use of PR at a strategic and practical level as an element of the marketing communications of an organisation, and how to improve organisational competitiveness through the application of appropriate PR activity. It will focus on issues such as the external environment, contemporary PR, organisational PR, crisis management and internal stakeholders. Students will use case studies, current news articles, DVD's and videos to elicit up-to-date thinking about contemporary PR activity and how it relates to the wider marketing programme. A key feature of this module will be the number of short practical exercises in lectures, which are intended to develop individual thinking and the application of key marketing communications concepts in practice.

• Market and Social Research

  This module is designed to provide students with a good understanding of research theory and practice, from the perspective of marketing management. We will look at the development, nature, scope and organisation of research. Identifying and refining problems, formulating objectives (organising hypothesis testing) and setting decision criteria will provide the key to integration in the learning experience process. We will explore the fundamentals of sampling and sample design. Survey, experimental design and methods of data collection (questionnaire design, face-to-face interviews, postal questionnaires, telephone interviewing, focus groups) will follow. The research interview, comprising the role, selection, training and supervision of interviewers, is examined in depth; as are the principles and practice of qualitative research. We also look at how market researchers construct market segmentation models (demographic, lifestyle, psychological categories, geodemographics, etc) and, finally, we will assess differences that exist between consumer and industrial markets, and between different sized businesses.

• Contemporary Issues in Marketing

  This module will bring together a range of theories across marketing and consolidate their understanding while giving them the skills and opportunity to examine and evaluate alternative, valid views of the role of marketing. Students will be asked to use their research skills to develop an in-depth understanding of contemporary issues while being encouraged to examine and question the legitimacy of the status quo. It will also discuss alternative models for both the regulation and presentation of marketing information. Students will look at a range of issues and examine what impact, if any, these could have on the marketing discipline. Students who undertake this module will expand their knowledge and hone their ability to question currently accepted methods and approaches to marketing information, and be in a position to propose and evaluate alternative methodologies.

• Industry Practice in Marketing

  In this module students will assess, develop and evaluate their employability skills through work-based learning. Students will use the professional framework relevant to their specialism to demonstrate competencies. Through their work, students will have opportunities to apply and critically evaluate academic theories and current business school research. Work-based learning opportunities include: placement, part-time work, internship, project work, involvement in research or volunteering.

Optional

• Business and Commercial Awareness

  This module is essentially workshop-based, where students will role play members of an organisational management team as they develop plan and implement a new product or service for their organisation. The module will consolidate functional business knowledge and provide students with an opportunity to integrate theories and gain experience in a simulated business environment. Students will be encouraged to reflect upon that experience in preparation for their future business careers.

• Global Marketing Ethics and Culture

  Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

• Dissertation - Marketing

  The dissertation offers the opportunity to undertake an individual piece of work that is designed to develop research skills relevant to a specific area of study. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the research, students will be required to produce a dissertation of between 7,000 to 10,000 words. The dissertation will be assessed using the Business School dissertation criteria that covers the management of the dissertation, the methodology used, the intellectual quality and originality, and the structure and coherence of the report.

• Sustainability Marketing

  Sustainable Marketing expolores the growing diisciplines of ethical marketing, sustainable marketing, social marketing, green marketing and corporate social responsiblity (CSR). The objective is to inform marketing managers in their use of ethical marketing strategies to persuade buyers to opt for environmentally sound products and services, and manage channels to lead a thoughtful disposal and recycle of used goods. The module covers the main theoretical models of the disciplines, assists an understanding of the regulatory climate and covers the main management processes and tools to position a corporation to respond to these issues.

• Strategic Brand Management

  This module explores in-depth the concepts of the strategic brand management process and underpinning theories. Content will include international perspectives where appropriate. Students may work in groups to critically analyse elements of brand building, positioning - designing and implementing brand strategies. Students will be required to evaluate their choices and decisions. Students will be guided in workshops in groups throughout the module. They will acquire the necessary skills to research marketing data and to use this information to understand how the strategic brand management process is formulated, planned and executed.

• Social Networking and Enterprise

  Social networking is a rapidly growing phenomenon and it is one of the most influential media in web technology today. Hundreds of companies globally use social media to gain credibility, foster employee relationships, build a forum for communication with customers and, often, to boost sales. Businesses receive inquiries directly from consumers and other businesses without advertising, which results in lower costs and higher conversion rates. Therefore, this module explores insights of the social networking sites and opportunities they present for organisations. The following is an indicative list of topics: - Understand the fundamentals of the social media - Social networking trends - Types of social networking sites - Enhance enterprise performance through social media - Social networking tools and strategies in enterprise - Business communication using online media tools - Social networking tools for different business processes - Market trends of the social media and tools to estimate future business performance

• Small Business and Entrepreneurship

  This module addresses the entrepreneur, entrepreneurship and small business and its management. It will consider the entrepreneur and owner manager; their nature and motivation, and the character of the small enterprise. What are small businesses; how are they represented; and how can survival and growth be attempted? The wide range of issues to be considered will include: consideration of opportunities and sources of new ideas; examination of legal forms available, including assessment of management buy-outs and the purchase of established businesses. We will consider financial issues including estimation of costs, and formal and informal sources of finance such as family, banks, equity and financing. We then move on to consider creativity; construction of business plans; failure and its causes; and sources of advice. Aspects of marketing of special relevance, such as networking, word of mouth, and personal selling are examined; including broader themes of significance such as family business.

• Sales and Key Account Management

  This module builds on students' previous study of marketing by providing an insight into the sales function as applied to business and consumer sales an essential element of the marketing communications mix. From the sales management perspective, the module focuses upon the key areas of sales management - such as the role of personal selling; personal selling skills; sales force management, recruitment, motivation and control; and KAM.

• Managing Media and Communications

  This module aims to provide a critical understanding of the theory underpinning marketing communications. It is offered to specialist marketing students. The theory reviewed includes communications theory, buyer behaviour theory, segmentation and strategy theory, as well as integrated marketing communications theory. The module considers how marketing communication works, taking into account various contexts including the global context. Organisations are considered in detail in terms of their inter-relationship with various stakeholders.

• Research Methods

  This non-credit bearing module of study is designed to provide students with sufficient research skills in order to successfully undertake a dissertation and/or research project. Key themes covered by the module, include: Defining the research question: students are introduced to the difficulties of defining the research question and objectives; the need for a theoretical underpinning is emphasised, together with the use of tertiary sources in conducting a literature search. Methods and sources of primary and secondary data: primary data acquisition focuses on (but is not restricted to) survey and interview techniques. The need to make judgments about data quality is emphasised as a determinant of appropriate methods of analysis. Quantitative methods: the use of parametric and non-parametric statistics is offered for data description, testing correlation and differences between sub-groups. Research findings: demonstrating the significance of the research findings concentrates on (but is not restricted to) the derivation of recommendations from those findings.

• Psychology and Consumer Behaviour

  The cognitive versus behavioural approach to consumer analysis is compared and evaluated. The understanding of consumers and their behaviour will enable students to have a greater understanding of target customer segmentation and product/brand positioning for the development of product, pricing, distribution and marketing communication strategies. Various sub-cultures in the community will be studied based on age, ethnicity, gender and lifestyle values. Perception of the self and brands is considered along with the social issues of attitudes, behaviour, beliefs and personality and its longer-term impact on consumer learning. The module offers an introduction to the psychology of the consumer, and the impact that this has for the marketer in creating, developing and delivering customer-valued products and services.

• Advanced Integrated Marketing Internship

  This module is designed to develop high calibre research on a “live” topic and provide students with essential work experience. An organisation is asked to act as a client to discuss aspects of their current strategic marketing position with a student. The student investigates the issues highlighted and provides conclusions and viable recommendations based on rigorous and in depth research. It is similar in depth and breadth to the more traditional and widely known dissertation, but gives students an opportunity to apply their knowledge and understanding to a critical business situation. Attached module: Therefore, students are required to take the Research Methods (6bus1086) that is attached to dissertation in order for them to obtain knowledge and understanding of carrying out primary research and interpreting data.

• German Project

  This module provides students with an opportunity, under tutorial guidance, to choose a topic of interest to them related to an aspect of the social, political, economic or cultural life of a German.-speaking country, to research a topic, using authentic materials to write a project on the topic in German. Students are encouraged to conduct interviews with native German-speakers, having completed the necessary University formalities to obtain Ethics approval.

• French Route A - 6a

  This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken French. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• French Route A - 6b

  This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced French. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

• Spanish Route A - 6a

  This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken Spanish. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Spanish Route A - 6b

  This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Spanish. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

• French Route B - 6b

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex French. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work.

• French Route B - 6a

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex French. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• Spanish Route B - 6b

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex Spanish. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

• German Route A - 6a

  This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken German. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• German Route A - 6b

  This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced German. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

• German Route B - 6a

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex German. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• German Route B - 6b

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex German. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

• Mandarin Route A - 6a

  This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken Mandarin Chinese. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials including video clips and Chinese websites.

• Mandarin Route A - 6b

  This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Mandarin Chinese. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials including video clips and Chinese websites.

• French Route C - 6a

  Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online newspapers,magazines,websites. Students will acquire a better understanding of contemporary France through the study of selected events of great importance to French society in the first part of the 20th century. Students will be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points will be analysed through the study of texts.

• French Route C - 6b

  Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online newspapers, magazines, websites. Students will continue to develop an understanding of the relationship between key aspects of contemporary France and historical facts which occurred in the second part of the 20th century. Students will be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points will be analysed through the study of texts.

• Spanish Route C - 6a

  Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online newspapers,magazines,websites chosen specifically to illustrate contemporary issues in the Spanish-speaking world. Students will be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points will be analysed through the study of texts

• Spanish Route C - 6b

  Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online newspapers, magazines, websites chosen specifically to illustrate contemporary issues in the Spanish-speaking world. Students will be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points will be analysed through the study of texts.

• Italian Route A - 6a

  This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken Italian. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Italian Route A - 6b

  This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Italian. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

• Spanish Route B - 6a

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex Spanish. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• Italian Route B - 6a

  Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Italian. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex Italian. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

• Italian Route B - 6b

  Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Italian. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex Italian. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

• Japanese Route A - 6a

  This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken Japanese. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

• Japanese Route A - 6b

  This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Japanese. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

Fees & funding

Fees 2013

UK/EU Students

Full time: £8,500 for the 2013 academic year

International Students

Full time: £9,500 for the 2013 academic year

Discounts are available for International students if payment is made in full at registration

View detailed information about tuition fees

Scholarships

• National Scholarship Programme
• Tesco plc Marketing Scholarship

Find out more about scholarships for UK/EU and international students

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

How to apply