BA (Hons) Marketing with Optional Sandwich Placement/ Study Abroad

About the course

1/

Our course, accredited by the Chartered Institute of Marketing (CIM); the leading global professional body for marketers worldwide, enables you to develop key marketing skills and stay up-to-date with key trends in the sector.

Course structure

View our indicative course structure here.

Our course, accredited by the Chartered Institute of Marketing (CIM); the leading global professional body for marketers worldwide, enables you to develop key marketing skills and stay up-to-date with key trends in the sector.

This practical and contemporary course has been designed to give the best preparation for a career in marketing, brand development, communications, media or small business and enterprise.  It also provides you with the opportunity to study professional CIM qualifications and become Affiliate Members of the professional body.

Course content

The course offers a foundation in business, economics and quantitative techniques and, develops the interpersonal and employability skills necessary for succeeding at work. The study of marketing starts with basic principles in first year and develops in the second year through more specialist modules in marketing such as consumer behaviour, services marketing, strategic planning, product innovation, and marketing for entrepreneurs. The final year offers in-depth specialist study in market research, brand management, global marketing, business-to-business marketing, sales management and communications, among other options. You will also have the opportunity to undertake a final year dissertation and to critically analyse contemporary issues in marketing such as ethics, sustainability and the role of marketing in society. Through the course, you can combine your studies with one of six languages.

The programme is designed to develop you both intellectually and academically. Given Hertfordshire’s successful and award-winning track record as a business-facing and enterprising University, we have designed assignments that allow you to work directly with business clients, to make videos, presentations and pitches, and to prepare detailed plans and reports.

Partnerships and opportunities

As part of our enterprise focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of commercial and industrial companies, such as Walt Disney, IBM, Porsche, Toyota, BMW, Body Shop, Rent-a-car Enterprise, House of Commons, Hugo Boss.

The course is taught by a range of staff with relevant expertise and knowledge appropriate to content of the modules taught. Senior academic staff, qualified professional practitioners and researchers enhance module content with relevant up to date trends.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half year of study in the language home country and then a further half year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Study for a Chartered Institute of Marketing Qualification

Students taking BA Marketing degrees are eligible to study for Chartered Institute of Marketing qualifications whilst at university. In the first year, students are given the opportunity to become Affiliate Members of the Chartered Institute of Marketing and study for a first CIM award. Opportunities to gain additional CIM qualifications are offered during the second and final years. 

You may also be interested in the following courses: Marketing and Advertising, Marketing with Digital Communications, Marketing with Fashion.

Why choose this course?

5 Reasons to Study BA(Hons) Marketing 

  • The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.
  • You will get to work on live industry projects using real data and working with businesses and charities across the UK.
  • The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skills
  • All students have the option to study abroad and learn or develop language skills to give you an edge in the job market.
  • You will develop key marketing and communications skills at a leading international business facing University.

Entry requirements...

96-112 UCAS points from qualifications which include a minimum of two 4 unit qualifications (e.g. A Levels), one 8 unit qualification (e.g. Pearson BTEC Diploma) or one 12 unit qualification (e.g. Pearson BTEC Extended Diploma).

GCSE Maths and English at Grade C (Grade 4 if completed from 2017 onwards).

‘All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

For country specific qualifications, please visit our Your Country page.’

For more details on the University of Hertfordshire's entry requirements, please visit our Undergraduate Entry Requirements page.

If you are planning to take a language as part of your degree, please refer to the Business School languages page to check your eligibility.

N.B. We have expressed our entry requirements within a tariff range. We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (if applicable) together with your applications as a whole, including work experience and personal statement, and may make an offer at any point within the stated tariff range.

Professional Accreditations

As this course is accredited by the Chartered Institute of Marketing, you have the opportunity to study for CIM professional qualifications. The course also offers value exemptions from a variety of CIM qualifications through the Graduate Gateway. The Chartered Institute of Marketing has commended Hertfordshire Business School on numerous occasions for the success of the students studying CIM qualifications alongside their course.

Careers

Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing graduates are in work or full time study after 6 months.

Teaching methods

You will be studying 4 modules in each semester and your contact time varies between modules, but usually you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics. 

International Focus

All students have the option to study abroad in more than 30 countries across 6 continents. The course allows you study a language as well as the opportunity to study abroad, giving a firm grounding an internationally and globally employable marketer.

Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.

Work Placement

As with all courses at Hertfordshire Business School, you can undertake a paid work placement in a UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment and Enterprise team based on the campus can help you find and tailor applications to maximise the chance of securing a relevant placement. 

Structure

Level 4

Core Modules

  • Introduction to Marketing Communications

    Credits: 15

    The module will introduce students to the various aspects of marketing communications tools from initial analysis of the market through to developing an expanding range of promotional techniques. The module combines an understanding of relevant marketing theories, for instance consumer and organisational buyer behavioural models, buyer behaviour; market segmentation, targeting and positioning; and marketing research, exploring the use of all elements of the promotion mix. This module will cover the main areas of advertising, personal selling, sales promotion, public relations, sponsorship and direct marketing. Attention is also given to new areas of increasing relevance such as product placement and electronic media.

  • Marketing Data Analysis

    Credits: 15

    The module will introduce students to a variety of data analysis techniques for marketing. Using these techniques, students will be guided into formulating and solving models of business problems, using marketing data sets where possible. Students will learn to interpret the solutions. Students will be introduced to and encouraged to use spreadsheet and statistical software. The main topics studied include: investment appraisal; summary statistics; probability distributions for marketing; correlation and linear regression; forecasting techniques for time series; and project management.

  • Economics for Business

    Credits: 15

    This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use; demand and supply and industry analysis, among others; will be introduced and applied to help understand the economic issues involved and the public policy which can be derived. Economics, of course, provides one of the key pillars of a solid education in business and this module represents some first steps in this direction as well as highlighting some of the major contemporary issues in our society such as the credit crunch and recession.

  • Professional Development for Marketers

    Credits: 30

    The module provides students with: 1) A series of academic skills and study strategies which will underpin their subsequent studies. This part of the module is composed of several themes which will include research and enquiry, referencing, written communication and oral communication. 2) A series of practical business skills that will assist them in becoming effective marketing professionals.

  • Principles of Marketing (CIM)

    Credits: 15

    The module aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of 'marketing'. Concepts central to an understanding of marketing are considered - segmentation; targeting and positioning; the product life cycle; the 4Ps; buyer behaviour, etc. The module also provides some insight into the practicalities of developing internal and external relationships, including consideration of networking, collaboration and co-operation in order to reduce the potential for conflict.

  • Foundations of Economics for Marketers

    Credits: 15

    The Module introduces basic economic principles and aims to develop economic reasoning, ultimately leading students to appreciate the application of economics to a range of marketing and business problems and its relevance in a variety of contexts. It starts with building the knowledge of how resources are allocated, distributed, and utilised. Consequently, the production of goods and services, and their consumption will be considered. As a result, the microeconomic concepts of decision and choice will be addressed, linking directly to the consumer behaviour issues in marketing. The discussion about pricing and use of inputs, the interdependency of markets, and economic welfare will equip students with the decision-making tools. And, finally, the macroeconomic aspects (for example, economic growth, financial and business cycles, the role of money and finance in the economy) will provide further insights into the business environment.

Optional

  • Creativity, Technology and Innovation

    Credits: 15

    This module covers the main theoretical models of the discipline, and an understanding of the external environmental climate for products and services, and the main business processes and resources affected when businesses react to these new challenges. Appropriate international perspectives will be included. Creativity, technology and innovation are three important interrelated drivers for internal and external marketing strategy. Marketers are increasingly being challenged to manage these assets, and driver changes in business processes and resource skills. How can marketers utilise these assets to create, develop and deliver customer valued products and services? How will this reconcile with the corporate imperative to make profits? Externally, how does the consumer and customer react to these new technologies? Will patterns of business and markets change as a consequence of these sometimes discontinuous innovations? Creativity in the products and marketplaces produce their own unique challenges, do they represent opportunities or threats to market leadership?

  • Global Perspectives in Business

    Credits: 15

    Internationalisation of business is creating a substantial increase in intercultural contact, which is reflected in the skills set of managers operating in a globalised world. Managers need to develop sensitivity to and a critical understanding of issues arising out of cultural difference, and be equipped to manage and operate in diversity. The module explores themes of: a) concepts of culture, b) cultural differences and c) globalisation. It will also explore related ideas such as ethnocentrism and prejudice. It looks at and draws upon the work of leading theorists, such as Hofstede and Trompenaars, in the analysis of cultural difference. It will look at cross-cultural differences in communication and negotiation style. The workshop element of the module will consider the practical consequences of cultural difference for corporations and sojourners. Types of international corporate culture will be examined. The nature of culture shock will be explored.

  • Digital Marketing Essentials

    Credits: 15

    This module introduces students to digital marketing tools and techniques widely used by marketers across different kinds of organisations. The module is highly interactive and uses current case study material to expose students to digital marketing campaigns - success and failures -, digital marketing evaluation techniques and integration of digital marketing with organisations’ overall business strategy and marketing communication.

  • Mandarin Route A - 4a

    Credits: 15

    This module will enable students to communicate in Mandarin Chinese at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials, including video clips and Chinese websites.

  • Mandarin Route A - 4b

    Credits: 15

    This module will enable students to communicate in Mandarin Chinese at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading (pinyin) and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials including video clips and Chinese websites.

  • French Route C - 4a

    Credits: 15

    Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex French. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

  • French Route C - 4b

    Credits: 15

    Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex French. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

  • French Route A - 4a

    Credits: 15

    This module will enable students to communicate in French at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

  • French Route A - 4b

    Credits: 15

    This module will enable students to communicate further in French at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

  • French Route B - 4a

    Credits: 15

    This module broadens and consolidates the students’ competence in French. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

  • French Route B - 4b

    Credits: 15

    This module broadens and consolidates the students’ competence in French. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

  • German Route C - 4a

    Credits: 15

    Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex German. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

  • German Route C - 4b

    Credits: 15

    Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex German. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work.

  • German Route A - 4a

    Credits: 15

    This module will enable students to communicate in German at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

  • German Route A - 4b

    Credits: 15

    This module will enable students to communicate further in German at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

  • German Route B - 4a

    Credits: 15

    This module broadens and consolidates the students’ competence in German. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

  • German Route B - 4b

    Credits: 15

    This module will extend the students’ competence in German through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • Japanese Route A - 4a

    Credits: 15

    This module will enable students to communicate in Japanese at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

  • Japanese Route A - 4b

    Credits: 15

    This module will enable students to communicate further in Japanese at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

  • Spanish Route C - 4a

    Credits: 15

    Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex Spanish. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

  • Spanish Route C - 4b

    Credits: 15

    Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex Spanish. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

  • Spanish Route A - 4a

    Credits: 15

    This module will enable students to communicate in Spanish at a basic level in a range of everyday social situations. Students will learn to talk about themselves and their daily life, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

  • Spanish Route A - 4b

    Credits: 15

    This module will enable students to communicate further in Spanish at a basic level in a range of everyday social situations. Students will learn to talk about past and forthcoming events, carry out reading and listening tasks and write short texts within the framework of the vocabulary and grammatical structures studied. The module will be course book based, supplemented by on-line materials including for example video clips, blogs and magazine websites.

  • Spanish Route B - 4a

    Credits: 15

    This module broadens and consolidates the students’ competence in Spanish. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

  • Spanish Route B - 4b

    Credits: 15

    This module will extend the students’ competence in Spanish through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

Level 5

Core Modules

  • Managing People

    Credits: 15

    Managing People aims at providing students with an introduction to the management of people in organisations. Content includes: - The development of HRM, theory and practice, contextual factors, strategic approaches. - Recruitment and selection - role of R&S, models of R&S and their application. - Equality and diversity - the case for equality and diversity. Approaches to implementing equality and diversity policies and tackling discrimination in organisations. - Flexibility - managing flexibility. - Performance and reward management - managing people for performance, motivation and the link with reward management. - Employee participation and involvement - definition of terms. Factors affecting the success of employee involvement (EI). Effective communication. - Learning and development - contribution it can make to people performance and business success from identifying needs to evaluation of the outcomes. Managing people activities will be introduced from both strategic and operational perspectives. The role of the HR function and the line manager will be introduced.

  • Enterprise

    Credits: 15

    In this module, students study the nature of enterprise and entrepreneurship, its importance to society and the individual personal opportunities that developing enterprise skills provides. Students will also work in a team to identify a new business opportunity and take this idea through the full business planning cycle, ending in a formal presentation of their proposed enterprise. Topics covered will normally include: - Concepts of enterprise and entrepreneurship - The economic impacts of enterprise - Insights into developing new ideas - Construction of business plans - Sources of advice and support schemes - Net working

  • Enhancing Employability in Marketing

    Credits: 15

    The module will enable students to research employment issues and opportunities and in marketing and to develop an action plan to help them secure eventual employment. It will also help students to continue to develop their employability skills. Module content will include: - The changing nature of the workplace and employer needs - Job search and career planning - Personal development planning - Recruitment and selection processes including the use of selection centres - Contemporary issues affecting employability within marketing Students will identify a potential career area, research relevant employment issues and analyse specific opportunities available in this field, before carrying out appropriate personal analysis leading to the formalisation of a career action plan.

  • Strategic Marketing Planning

    Credits: 15

    This module will introduce students to the underlying philosophy of marketing planning and the significance of the planning phase in order to give an overall perspective of what planning aims to achieve. It will introduce a range of tools and techniques for use when developing marketing audits and plans and test students’ ability to synthesise and apply these.

  • Product Innovation (International)

    Credits: 15

    Developing new products and services on a continuous basis is essential for organisational survival and for organisations to sustain a competitive position. Innovation is also essential for the continued growth and success of economies throughout the world. In addition to allowing companies to say competitive, new product and service ideas are driven by creativity, human needs, and by opportunities that arise from other developments such as new technologies or changes in the macro environment. Entrepreneurs and social innovators have the knowledge and skills to act on these opportunities and to provide effective, useful and profitable products or services that fill needs and solve problems, however, a number of considerations must be taken into account to allow for successful commercialisation. Attention will be given to the NPD (new product development) process of large, medium and small businesses who are planning to enter international markets at the individual country, regional and/or global levels.

  • Consumer Behaviour

    Credits: 15

    The cognitive versus behavioural approach to consumer analysis is compared and evaluated. The understanding of consumers and their behaviour will enable students to have a greater understanding of target customer segmentation and product/brand positioning for the development of product, pricing, distribution and marketing communication strategies. Perception of the self and brands is considered along with the social issues of behaviour, beliefs and personality and its longer-term impact on consumer learning. The module offers an introduction to the psychology of the consumer, and the impact that this has for the Marketer in creating, developing and delivering customer-valued products and services.

Optional

  • Services Marketing

    Credits: 15

    The module is designed for marketing specialist students to introduce them to the ever increasing services industries, both in commercial and non-commercial sectors, through various marketing applications in a wide range of situations, including non-traditional marketing contexts. Certain sectors and industries are frequently covered by marketing courses, whilst other areas, although extremely important to a country in terms of gross turnover and strategic implications, are virtually neglected, leaving marketing students ill-prepared when they leave university and work in a variety of situations either on placement or after graduation. This module aims to look at the different applications of the marketing mix particularly within the service environment – and how the different commercial and organisational settings affect the implementation of marketing principles. Such areas as retailing, public sector, small businesses, charities and non-profit making organisations and professional services will be covered.

  • Understanding Customers

    Credits: 15

    The understanding of consumers and their buyer behaviour will enable students to have a greater understanding of targeting customer group, product and brand positioning for the development of new product ranges, target marketing and tailored communication strategies. This module will arm students seeking to gain a career in market analysis, customer analysis , advertising and marketing communications.

  • Business Analysis Tools

    Credits: 15

    The module will introduce students to a variety of business analysis techniques. Students will be guided into formulating business problems as models. These models will enable them to solve problems in an organisational context. Students will be introduced and encouraged to use appropriate software to solve the models (eg spreadsheets and specialist business analysis software). The main topics studied include: - Business analysis methodology - Project management - Scheduling and sequencing in business - Forecasting methods - Introduction to business simulation - Linear programming and business optimisation - Inventory models - Markov analysis

  • French Route A - 5a

    Credits: 15

    This module broadens and consolidates the students’ competence in French. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

  • French Route A - 5b

    Credits: 15

    This module will extend the students’ competence in French through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • Spanish Route A - 5b

    Credits: 15

    This module will extend the students’ competence in Spanish through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • French Route B - 5a

    Credits: 15

    This module further improves the students’ competence and confidence from study at level 4 in understanding and responding to more advanced written and spoken French Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • French Route B - 5b

    Credits: 15

    This module further improves the students’ competence and confidence from study at level 4 in understanding and responding to more advanced written and spoken French Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • Spanish Route B - 5a

    Credits: 15

    This module further improves the students’ competence and confidence from study at level 4 in understanding and responding to more advanced written and spoken Spanish. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • Spanish Route B - 5b

    Credits: 15

    This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Spanish. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

  • German Route A - 5b

    Credits: 15

    This module will extend the students’ competence in German through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • German Route A - 5a

    Credits: 15

    This module broadens and consolidates the students’ competence in German. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

  • German Route B - 5a

    Credits: 15

    This module further improves the students’ competence and confidence from study at level 4 in understanding and responding to more advanced written and spoken German. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • German Route B - 5b

    Credits: 15

    This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced German. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

  • German Route C - 5a

    Credits: 15

    Emphasis will continue to be placed on improving the students' linguistic ability and knowledge through the in depth study of selected political, cultural, linguistic and economic topics relating to German speaking countries. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines. Students will be expected to research their own materials and present their findings in class discussions.

  • German Route C - 5b

    Credits: 15

    Emphasis will continue to be placed on improving the student’s linguistic ability and knowledge so as to equip them with the skills necessary to study and work in a German speaking country. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines and company websites. Students will research their own materials to be analysed and presented in class discussions.

  • Mandarin Route A - 5a

    Credits: 15

    This module broadens and consolidates the students’ competence in Mandarin Chinese. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. Chinese characters will be introduced. The module will be delivered via on-line materials including video clips and Chinese websites.

  • Mandarin Route A - 5b

    Credits: 15

    This module will extend the students’ competence in Mandarin Chinese through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials including video clips and Chinese websites.

  • French Route C - 5a

    Credits: 15

    Emphasis will continue to be placed on improving the students' linguistic ability and knowledge through the in depth study of selected cultural, linguistic and economic topics on the French regions. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines. Students will be expected to research their own materials and present their findings in class discussions.

  • French Route C - 5b

    Credits: 15

    Emphasis will continue to be placed on improving the student’s linguistic ability and knowledge so as to equip them with the skills necessary to study and work in France and give them an understanding of demographic trends in Europe and France. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines and company websites. Students will research their own materials to be analysed and presented in class discussions.

  • Spanish Route C - 5b

    Credits: 15

    Emphasis will continue to be placed on improving the student’s linguistic ability and knowledge so as to equip them with the skills necessary to study and work in Spain. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines and company websites. Students will research their own materials to be analysed and presented in class discussions.

  • Spanish Route A - 5a

    Credits: 15

    This module broadens and consolidates the students’ competence in Spanish. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

  • Italian Route A - 5a

    Credits: 15

    This module broadens and consolidates the students’ competence in Italian. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

  • Spanish Route C - 5a

    Credits: 15

    Emphasis will continue to be placed on improving the students' linguistic ability and knowledge through the in depth study of selected political, cultural, linguistic and economic topics of selected Spanish-speaking countries in Latin America. The module will be based on materials taken from written and audiovisual materials compiled from a variety of sources such as online newspapers, magazines. Students will be expected to research their own materials and present their findings in class discussions.

  • Japanese Route A - 5b

    Credits: 15

    This module will extend the students’ competence in Japanese through the introduction of more advanced language structures. Students will learn to discuss work and future plans, studying and living abroad. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • Japanese Route A - 5a

    Credits: 15

    This module broadens and consolidates the students’ competence in Japanese. Students will learn to talk about student life and travel, carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including, for example, video clips, blogs and magazine websites.

Level 6

Core Modules

  • Business to Business Marketing

    Credits: 15

    This module focuses on the role and application of business and institutional marketing theories. At the end of this module, students should be able to evaluate the usefulness of various marketing techniques for a range of business organisations. In particular, the module deals with the limitations of traditional marketing models and concepts as applied to business to business marketing, and the relevance of relationship and network management. Students will be expected to work in groups to carry out extensive study and research in order to produce a useful business to business marketing strategy.

  • Market and Social Research

    Credits: 30

    This module is designed to provide students with a good understanding of research theory and practice, from the perspective of marketing management. We will look at the development, nature, scope and organisation of research. Identifying and refining problems, formulating objectives (organising hypothesis testing) and setting decision criteria will provide the key to integration in the learning experience process. We will explore the fundamentals of sampling and sample design. Survey, experimental design and methods of data collection (questionnaire design, face-to-face interviews, postal questionnaires, telephone interviewing, focus groups) will follow. The research interview, comprising the role, selection, training and supervision of interviewers, is examined in depth; as are the principles and practice of qualitative research. We also look at how market researchers construct market segmentation models (demographic, lifestyle, psychological categories, geodemographics, etc) and, finally, we will assess differences that exist between consumer and industrial markets, and between different sized businesses.

  • Contemporary Issues in Marketing

    Credits: 15

    Selected contemporary issues in marketing will be explored from a critical perspective. Students will look at the research methods are used to explore marketing topics and concepts and investigate how different researchers have presented themes in marketing and the arguments they have made.

Optional

  • Industrial Placement Sem B only

    Credits: 0

  • Industrial Placement Year

    Credits: 0

  • Placement Study Abroad (South East Asia)

    Credits: 0

    The student will complete a period of study abroad at a partner institution following an appropriate programme of study, set out in a learning agreement, agreed by the student, the programme tutor at Hertfordshire and the international office at the partner institution. The programme of study in a placement year is less prescribed and can both reflect the interests of the student in their discipline area or to broaden their education.

  • Business and Commercial Awareness

    Credits: 15

    This module is essentially workshop-based, where students will role play members of an organisational management team as they develop plan and implement a new product or service for their organisation. The module will consolidate functional business knowledge and provide students with an opportunity to integrate theories and gain experience in a simulated business environment. Students will be encouraged to reflect upon that experience in preparation for their future business careers.

  • Placement Study Abroad (North America)

    Credits: 0

  • Placement Study Abroad (Australia)

    Credits: 0

  • Placement Study Abroad A (Europe)

    Credits: 0

  • Placement Study Abroad B (Europe)

    Credits: 0

  • Placement Study Abroad (Europe)

    Credits: 0

  • Industrial Placement (Semester A)

    Credits: 0

  • Global Marketing Ethics and Culture

    Credits: 15

    Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

  • Forecasting Methods for Managers

    Credits: 15

    The process of making decisions in organisations is based, in most cases, on future values of many variables. Therefore, it is vital that these future values are predicted in the most accurate possible ways. This module introduces students to a variety of forecasting techniques used to predict future values. Much of the module will be devoted to the use of software, especially spreadsheets, to calculate forecasts and their associated errors. A particular emphasis will be on the pitfalls associated with the application of different forecasting techniques. The module includes the following: the purpose of business forecasting; data collection and review; measuring the accuracy of forecasts; a range of methods presented for dealing with stationary time series, trend, seasonality and multi-variate models; demographics; communication of results to a business audience. Students use a calculator and computer to calculate forecasts and related error measures and statistics.

  • Dissertation - Marketing

    Credits: 30

    The dissertation offers the opportunity to undertake an individual piece of work that is designed to develop research skills relevant to a specific area of study. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the research, students will be required to produce a dissertation of between 7,000 to 10,000 words. The dissertation will be assessed using the Business School dissertation criteria that covers the management of the dissertation, the methodology used, the intellectual quality and originality, and the structure and coherence of the report.

  • Strategic Brand Management

    Credits: 15

    This module explores in-depth the concepts of the strategic brand management process and underpinning theories. Content will include international perspectives where appropriate. Students may work in groups to critically analyse elements of brand building, positioning - designing and implementing brand strategies. Students will be required to evaluate their choices and decisions. Students will be guided in workshops in groups throughout the module. They will acquire the necessary skills to research marketing data and to use this information to understand how the strategic brand management process is formulated, planned and executed.

  • Small Business and Entrepreneurship

    Credits: 30

    This module addresses the entrepreneur, entrepreneurship and small business and its management. It will consider the entrepreneur and owner manager; their nature and motivation, and the character of the small enterprise. What are small businesses; how are they represented; and how can survival and growth be attempted? The wide range of issues to be considered will include: consideration of opportunities and sources of new ideas; examination of legal forms available, including assessment of management buy-outs and the purchase of established businesses. We will consider financial issues including estimation of costs, and formal and informal sources of finance such as family, banks, equity and financing. We then move on to consider creativity; construction of business plans; failure and its causes; and sources of advice. Aspects of marketing of special relevance, such as networking, word of mouth, and personal selling are examined; including broader themes of significance such as family business.

  • Sales and Key Account Management

    Credits: 15

    This module builds on students' previous study of marketing by providing an insight into the sales function as applied to business and consumer sales an essential element of the marketing communications mix. From the sales management perspective, the module focuses upon the key areas of sales management - such as the role of personal selling; personal selling skills; sales force management, recruitment, motivation and control; and KAM.

  • Managing Media and Communications

    Credits: 30

    This module is offered to specialist marketing students. It aims to provide a critical understanding of the theory underpinning marketing communications. The theory reviewed includes communications theory, buyer behaviour theory as well as integrated marketing communications theory. The module considers how marketing communication works, taking into account various contexts including the global context. Organisations are considered in detail in terms of their inter-relationship with various stakeholders.

  • Research Methods

    Credits: 0

    This non-credit bearing module of study is designed to provide students with sufficient research skills in order to successfully undertake a dissertation and/or research project. Key themes covered by the module, include: Defining the research question: students are introduced to the difficulties of defining the research question and objectives; the need for a theoretical underpinning is emphasised, together with the use of tertiary sources in conducting a literature search. Methods and sources of primary and secondary data: primary data acquisition focuses on (but is not restricted to) survey and interview techniques. The need to make judgments about data quality is emphasised as a determinant of appropriate methods of analysis. Quantitative methods: the use of parametric and non-parametric statistics is offered for data description, testing correlation and differences between sub-groups. Research findings: demonstrating the significance of the research findings concentrates on (but is not restricted to) the derivation of recommendations from those findings.

  • Industry Practice in Marketing

    Credits: 15

    In this module students will assess, develop and evaluate their employability skills through work-based learning. Students will use the professional framework relevant to their specialism to demonstrate competencies. Through their work, students will have opportunities to apply and critically evaluate academic theories and current business school research. Work-based learning opportunities include: placement, part-time work, internship, project work, involvement in research or volunteering.

  • Advanced Integrated Marketing Internship

    Credits: 30

    This module is designed to develop high calibre research on a “live” topic and provide students with essential work experience. An organisation is asked to act as a client to discuss aspects of their current strategic marketing position with a student. The student investigates the issues highlighted and provides conclusions and viable recommendations based on rigorous and in depth research. It is similar in depth and breadth to the more traditional and widely known dissertation, but gives students an opportunity to apply their knowledge and understanding to a critical business situation. Students are required to take the Research Methods (6bus1086) that is attached to dissertation in order for them to obtain knowledge and understanding of carrying out primary research and interpreting data

  • French Mini Project

    Credits: 15

    This module provides students with an opportunity, under tutorial guidance, to choose a topic of interest to them related to an aspect of the social, political, economic or cultural life of a French -speaking country, to research a topic, using authentic materials to write an essay on the topic in French.

  • German Mini Project

    Credits: 15

    This module provides students with an opportunity, under tutorial guidance, to choose a topic of interest to them related to an aspect of the social, political, economic or cultural life of a German -speaking country, to research a topic, using authentic materials to write an essay on the topic in German.

  • Spanish Mini Project

    Credits: 15

    This module provides students with an opportunity, under tutorial guidance, to choose a topic of interest to them related to an aspect of the social, political, economic or cultural life of a Spanish -speaking country, to research a topic, using authentic materials to write an essay on the topic in Spanish.

  • German Project

    Credits: 30

    This module provides students with an opportunity, under tutorial guidance, to choose a topic of interest to them related to an aspect of the social, political, economic or cultural life of a German.-speaking country, to research a topic, using authentic materials to write a project on the topic in German. Students are encouraged to conduct interviews with native German-speakers, having completed the necessary University formalities to obtain Ethics approval.

  • French Route A - 6a

    Credits: 15

    This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken French. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • French Route A - 6b

    Credits: 15

    This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced French. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

  • Spanish Route A - 6a

    Credits: 15

    This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken Spanish. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • Spanish Route A - 6b

    Credits: 15

    This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Spanish. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

  • French Route B - 6b

    Credits: 15

    Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex French. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work.

  • French Route B - 6a

    Credits: 15

    Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of French. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex French. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

  • Spanish Route B - 6b

    Credits: 15

    Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex Spanish. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

  • German Route A - 6a

    Credits: 15

    This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken German. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • German Route A - 6b

    Credits: 15

    This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced German. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

  • German Route B - 6a

    Credits: 15

    Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex German. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

  • German Route B - 6b

    Credits: 15

    Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of German. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex German. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

  • Mandarin Route A - 6a

    Credits: 15

    This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken Mandarin Chinese. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials including video clips and Chinese websites.

  • Mandarin Route A - 6b

    Credits: 15

    This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Mandarin Chinese. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be delivered via on-line materials including video clips and Chinese websites.

  • French Route C - 6a

    Credits: 15

    Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online newspapers,magazines,websites. Students will acquire a better understanding of contemporary France through the study of selected events of great importance to French society in the first part of the 20th century. Students will be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points will be analysed through the study of texts.

  • French Route C - 6b

    Credits: 15

    Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online newspapers, magazines, websites. Students will continue to develop an understanding of the relationship between key aspects of contemporary France and historical facts which occurred in the second part of the 20th century. Students will be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points will be analysed through the study of texts.

  • Spanish Route C - 6a

    Credits: 15

    Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online newspapers,magazines,websites chosen specifically to illustrate contemporary issues in the Spanish-speaking world. Students will be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points will be analysed through the study of texts

  • Spanish Route C - 6b

    Credits: 15

    Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online newspapers, magazines, websites chosen specifically to illustrate contemporary issues in the Spanish-speaking world. Students will be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points will be analysed through the study of texts.

  • Italian Route A - 6a

    Credits: 15

    This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken Italian. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • Italian Route A - 6b

    Credits: 15

    This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Italian. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

  • Spanish Route B - 6a

    Credits: 15

    Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Spanish. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex Spanish. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

  • Italian Route B - 6a

    Credits: 15

    Emphasis will be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Italian. A thematic approach to language learning will be used, improving the student’s linguistic ability and knowledge of more complex Italian. The course will be based on selected, complex carefully graded texts, online and audiovisual materials compiled from a variety of sources made available to students through StudyNet. Typical themes of study will focus on social, economic and cultural issues. Student will be expected to take part in discussions on the various topics studied.

  • Italian Route B - 6b

    Credits: 15

    Emphasis will continue to be placed on ensuring that students have a grammatically sound command of both the written and the spoken forms of Italian. A thematic approach to language learning will be used, improving the student's linguistic ability and knowledge of more complex Italian. The module will be based on selected, more complex carefully graded texts and materials compiled from a variety of sources made available to students through Studynet. Students will participate in discussions on a variety of topics focusing on cultural issues, tourism and the world of work

  • Japanese Route A - 6a

    Credits: 15

    This module further improves the students’ competence and confidence from study at levels 4 and 5 in understanding and responding to more advanced written and spoken Japanese. Students develop skills which will be of value both professionally and socially and will be exposed to a wider variety of contexts and language registers. The module will enable students to participate more fully in discussions and develop logical argument. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line TV news items, blogs and magazine websites.

  • Japanese Route A - 6b

    Credits: 15

    This module enables students to improve further their competence and confidence from the previous semester in understanding and responding to more advanced Japanese. Students continue to develop skills which will be of value both professionally and socially. The module will enable students to play a more active and spontaneous part in discussions and to use a wider range of phrases which express different shades of opinion in speaking and writing. They will carry out reading and listening tasks and write texts within the framework of the vocabulary and grammatical structures studied. The module will be largely course book based, supplemented by on-line materials including for example on-line news reports, blogs and magazine websites.

  • German Route C - 6a

    Credits: 15

    Emphasis w ill continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online news papers, magazines, websites chosen specifically to illustrate contemporary issues in the German-speaking world. Students w ill be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points w ill be analysed through the study of texts.

  • German Route C - 6b

    Credits: 15

    Emphasis will continue to be placed on improving the student’s linguistic ability primarily through the study of selected themes taken from online newspapers, magazines, websites chosen specifically to illustrate contemporary issues in the German speaking world. Students will be expected to research their own materials and present them in discussions, analysing them and reflecting upon them. Complex and more subtle grammatical points will be analysed through the study of texts.

Fees & funding

The government has yet to announce the upper limit of Tuition Fees for applicants wishing to study an undergraduate course in 2018/19. As soon as this information becomes available, our website will be updated and we will contact everyone who has applied to the University to advise them of their Tuition Fee.

Fees 2017

UK/EU Students

Full time: £9,250 for the 2017 academic year

Part time: If you decide to study this course on a part time basis you will be charged £1155 per 15 credits for the 2017 academic year

International Students

Full time: £11,350 for the 2017 academic year

Part time: If you decide to study this course on a part time basis you will be charged £1420 per 15 credits for the 2017 academic year

Fees 2018

UK/EU Students

Full time: £9,250 for the 2018 academic year

Part time: If you decide to study this course on a part time basis you will be charged £1155 per 15 credits for the 2018 academic year

International Students

Full time: £11,950 for the 2018 academic year

Part time: If you decide to study this course on a part time basis you will be charged £1500 per 15 credits for the 2018 academic year

*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

View detailed information about tuition fees

Scholarships

Find out more about scholarships for UK/EU and international students

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

How to apply

2017

Start DateEnd DateLink
28/09/201720/05/2018Apply online (Full Time)
28/09/201720/05/2018Apply online (Part Time)
28/09/201720/05/2018Apply online (Full Time/Sandwich)
28/09/201720/05/2018Apply online (Full Time/Sandwich)

2018

Start DateEnd DateLink
28/09/201820/05/2019Apply online (Full Time)
28/09/201820/05/2019Apply online (Part Time)
28/09/201820/05/2019Apply online (Full Time/Sandwich)
28/09/201820/05/2019Apply online (Full Time/Sandwich)

2019

Start DateEnd DateLink
28/09/201920/05/2020Apply online (Full Time)
28/09/201920/05/2020Apply online (Part Time)
28/09/201920/05/2020Apply online (Full Time/Sandwich)
28/09/201920/05/2020Apply online (Full Time/Sandwich)