Journalism & Media Cultures and Sports Studies BSc/BA (Hons)
About the course
Journalism & Media Cultures
This course gives you a range of journalistic skills, and hands-on experience of producing work in a variety of styles, for different markets as well as gaining an understanding of how communication works, and the history and nature of the British media. Topics will include different theories about how communication takes place and lectures will cover some of the key debates that have occupied the analysis of media communication in recent decades. You will examine how the current form of media institutions came into being and consider their likely future structure. You will debate the quality of the media, the nature and influence of new media technologies, and consider national and international media
This joint field consists of the study of two separate subjects: Journalism and Media Cultures. You will study both in the first year. In the second and third years you will have the choice to continue with this study mode or keep only one subject provided that your other field is offered as a major. The only current exception is Health Studies. The Journalism & Media cultures field is not offered as a major route.
This course gives you an understanding of sports management, development and the areas of sports science and psychology that impact on it. You will benefit from some of the best university-based sports and fitness facilities in the country. Sports Studies brings together the major themes of sports management and sports development.
You will develop understanding in the fields of recreational and sports management including the business aspects involved and the structures of sport from Government to local level.
You will also be introduced to those areas of sports science that impact on management and development and will develop knowledge of various aspects of sports psychology together with sports fitness and nutrition.
Why choose this course?
- It focuses on printed media and gives you the opportunity to learn how to write a news story, conduct an interview and write a feature.
- Media cultures will give you a greater understanding of the complex relationship between the media and the society we live in
- This is an opportunity to study a balanced curriculum focusing on the major themes of sports management, sports development, disciplines supporting sports performance and academic research skills.
- The course takes advantage of the magnificent sports facilities at the university and has a focus on employability.
300 UCAS points. GCSE English language, double science and maths at grade C or above (or equivalent). A minimum IELTS score of 6.5, TOEFL 550 (92 IBT)is required for those for whom English is not their first language. Equivalent qualifications welcomed.
- Part Time,
- Sandwich, 4 Years
- Part Time, 6 Years
- Full Time,
- Full Time, 3 Years
- University of Hertfordshire, Hatfield
This programme gives you flexibility in your studies at university resulting in flexibility in your choice of career at the end of your course. You will acquire a much broader base of knowledge and experience that could really widen your employment opportunities. Graduates have found employment in diverse roles such as computer programmers, design engineers, management development specialists, accountants and project managers. Over 72% of our graduates had entered employment six months after graduation, and a further 17% had gone on to further study or training.
You experience a wide variety of learning styles when you study on the programme. During your time with us we will develop your capacity for self-learning and your interpersonal skills. We particularly emphasise the importance of structured research; well-prepared written and verbal presentations; and computer literacy. Alongside elements of standard lectures, seminars, tutorials and laboratories, you also learn through case studies, individual and group projects and other student centered activities. In your final year you will normally have the opportunity to practice your self-learning and interpersonal skills by undertaking a Major project or dissertation.
You will have the opportunity to take a paid work placement or study abroad for a year between your second and final years, extending your degree from a three year to a four year qualification. You will not be required to pay tuition fees for this year and you will gain excellent experience that sets you apart from the crowd in the graduate jobs market.
You can study in most European countries, USA, Canada, Mexico, Brazil, Chile, Uruguay, South Africa, Russia, China, Korea, Japan, Malaysia, Singapore, Thailand and Australia. You will study a programme of taught modules and/or project work with one of our partner universities, which will complement your studies on the Joint Honours Programme. You may need to study the language of your chosen country in your first and second years. Depending on where you choose to study you may be eligible to apply for certain grants, scholarships and financial support to help finance your study abroad experience.
A work placement provides you with an excellent opportunity to gain valuable experience and put your theoretical knowledge and understanding from your studies in to practice.
Our Careers and Placements service will help you to develop your CV and support you through the application process for a wide range of placement opportunities in a variety of sectors and organisations.
Journalism Skills: Print News and Features
Workshops designed to simulate a newsroom environment will encourage students to explore newsgathering, news writing, feature writing and interviewing. The module will introduce students to a diverse range of publications including broadsheets, tabloids and magazines. Students will critically assess the material and identify the different styles and approaches taken to news articles and features. The fundamentals of practical journalism will be explored, including using English effectively and developing editing and proofreading skills. Skills taught will include: sourcing ideas, researching a story, employing a variety of methodologies, targeting the audience/market/readers, structuring news and feature articles, effective introductions and endings, headlines, using the 5 ‘Ws’, the ‘advertorial’ and personality profiles.
Introduction to Media Communications
This module introduces students to different theories on media culture. It addresses the different skills that are required for interpreting mediated information in various forms, whether written, pictorial or audio-visual. It also introduces key debates that have occupied the analysis of media culture in recent decades. Students are required to read and understand some of the foundational writing in the study of media culture and to appreciate the main ways in which it has been theorised. They are expected to begin applying these theoretical models to specific examples of mediated communication.
Journalism, Law and Ethics
In this module, students will be introduced to key laws impacting on journalists in the UK including defamation, copyright and Freedom of Information. They will also explore the Human Rights Act as it affects UK journalists and compare UK defamation with US defamation. Students will also investigate the ethical dilemmas that may impact on journalists in any Western liberal democracy and look at the codes of conduct that have been put in place to encourage ethical behaviour.
Media and Society
This module considers the relationship between media institutions or products and their social context. Particular attention will be paid to the degree to which the media reflect or shape social attitudes. Through discussions of issues such as class, race and gender this module will consider how different social groups are represented in media institutions and by mediated images. This module will also examine the public role of the media and students will be asked to think analytically about concepts such as free press, media impartiality or bias, and the relationship of the media with commercial and political institutions.
Introduction to Sports Development
This module will aim to unravel the ambiguous and complex nature of sports development. To provide students with an understanding of the growth and evolution of sports development, the myriad models of sports development, the varied organisational perspectives and priorities relating to sports development and the strategies and initiatives that have been developed in an attempt to sustain and grow participation in sport. Of key importance to this module is a philosophical debate about sports development and whether it is essentially about the development of sport or development through sport.
Introduction to Sports Management
This module introduces students to the subject of sport management in terms of explaining the principles of management and leadership in sporting organisations. The roles and responsibilities associated particularly with sport organisation management will be investigated with reference to the marketing and management of sport services and human resource management. How sport organisations are structured will be examined, looking particularly at the micro environments of sport organisations cross sector.
Study Skills and Employability
This module is focussed on introducing and developing skills required to study in a Higher Education environment and also consider professional skills needed in the work place. With regards to academic skills this module primarily provides an introduction to the academic, IT and communication skills that students will require to become effective autonomous learners in Higher Education. Employability skills will be analysed and investigated to start to prepare students for the areas they need to develop. Also possible opportunities that are available for a graduate from the field of sport will be considered and embryonic career plans developed.
Media in an International Context
This module allows students to make a series of international comparisons with the media in England. It provides a series of case studies explaining how media institutions are distributed in a chosen country and indicating how this is linked to a specific history of media development and to the different political structures in the country being studied. This module places an emphasis on the relationships between media institutions or products and the socio-political construction of their different audiences.
Journalism Skills: Print News, Markets and Styles
In this module students will be introduced to researching and reporting techniques for news reports and will be developing and extending the skills in writing print news acquired at Level One. Workshop sessions will enable students to gain hands-on practice in writing news reports in a simulated newsroom environment. There will be an emphasis on the use of ICT to research stories and students will be encouraged to use the Associate Press feed and ICT-based information management techniques, including databases and e-journals, such as Infotrack and the British Journalism Review. Students will to write copy and produce a portfolio through which they explore in greater depth the key written and visual ingredients of news journalism.
Journalism Skills: Features, Markets and Styles
In this module students will be introduced to researching and reporting techniques for writing features and will be developing and extending the skills in writing acquired at Level 4. Workshop sessions will be enable students to gain hands-on practise of writing features in a simulated magazine or supplement environment.
This module teaches you the basic principles of research in media and the means by which to devise research questions and select appropriate methodologies, as well as instruction on how to write a research report. Students will learn how to choose a research topic, conduct a literature review, and develop an appropriate research plan. It covers all the key aspects of media and communication, including analysis of media production, media texts, and audience studies. It further offers specific guidance and instruction on a systematic application of a range of research methods, and addresses methods of sampling and data collection, including interviews, questionnaires and focus group discussions, as well as approaches to online research.
This module develops the subject of sport management in terms of further understanding the variety of sport business structures and moves on from understanding simple micro environments cross sector to understanding the legal and financial implications of being self employed, partnerships and public limited companies. How these structures behave and how culture is evidenced will be examined along with the theoretical concepts of change management and conflict resolution. This module will then begin to examine less permanent sport organisational structures through sports events and understanding purpose and variety of sports events and associated structures. Finally students will be able to examine an operational management strategy for delivery of a sport event through either having observed or managed an event of choice.
A Study Abroad year is an optional additional year that increases the length of the Honours degree award to a four-year full-time degree. The additional year comprises an agreed programme of study in a partner institution abroad with whom the University of Hertfordshire has an institutional agreement. The programme of study will support, supplement and extend the more usual three-year programme. Success in the third year will be recognised in the title of the award, but does not carry additional credit towards the Honours programme. A student would normally confirm the intention to study abroad during the first ten weeks of study at Level 2. This will enable a place to be negotiated at a host institution and the Study Programme and learning contract to be arranged and agreed.
Sandwich Placement - Sport
The sandwich placement will provide students with the opportunity to expand, develop and apply the knowledge, understanding and skills learnt in the taught years of the degree in a work-based situation. The establishment will appoint a work-place supervisor, and the student will also have a University supervisor. During the placement the student will return to the University to a one day Symposium which all placement students attend. During this day they present a poster about their placement and attend talks on future employment.
Year Abroad - SPS
Learning and teaching methods may include taught courses, a research project, field studies or a mixture of these components. The Year Abroad will be for two academic semesters or their equivalent. The students will therefore follow a programme negotiated by the Associate Head of School or nominee and an equivalent representative of the host institution. Prior to commencement of the Year Abroad, the student, the programme officers from the University of Hertfordshire and from the host institution will agree a learning agreement and mode of attendance.
This module will look at advertising and the ways in which they attempt to construct desire for specific products. It will analyse the social function of adverts in relation to certain social categories such as gender, race and sexuality. It will also look at the placing of advertising in specific media locations, asking students to consider why adverts for certain types of products are placed in specific locations. This will include a consideration of market segmentation and television scheduling in an attempt to link certain products to specific demographic patterns. This module will also consider the relationship between advertising and other media forms, especially film and television, to consider the degree to which advertising relies upon codes that are produced in other cultural products. This module will include a consideration of the use of advertising in the new media.
Journalism, Government and the People
This module explores the relationship between the press and the government. It will cover the structure and operation of government to include the principles of democracy, parliament and constitution. In addition, the module will cover such topics as: the role of the lobby correspondent; the reporting of parliament; parliamentary and European elections and the influence of journalists on government policy.
This module closely looks at emergent forms of media, particularly the influence of digital technologies on traditional forms of media, such as film and journalism. We will critically analyse the impact of the digital revolution, from HDTV to virtual realities, from citizen journalism to wikileaks and cyber-criminality, from music downloads to E-books. Using a range of critical theorists, we will discuss the challenges of these developments for old media as well as the creative opportunities new media forms provide.
The course will consist of 12, two-hour seminars in which students will - through a mix of lectures, demonstrations, discussion and practical tasks - learn the basics of Online Journalism. This will include an appreciation of the massive impact that new digital communications technologies have had on the publishing industry, as well as a detailed understanding of how writing for the internet differs from so-called ‘off-line’ Journalism. Students will also learn, through the use of a Content Management System (CMS), how to upload and format content – both written and multimedia – which is suitable for publication.
This module gives you a taste of the real-life world of journalism through working for a variety of different publications, mediums and in different environments. You will be encouraged to apply for and take part in relevant journalism-related work experience for a minimum of ten days or equivalent. You will produce reflective assignments documenting the experience of applying for and working in the relevant field and focusing on what they have learnt. You will also put together a varied portfolio of articles which you will have researched and written under your tutor’s guidance. These will be for a range of publications including newspapers, magazines and websites.
This module provides a broad understanding of the principles, techniques and strategies that underpin corporate communications, with particular emphasis on Public Relations and brand management. It is designed to reflect the current awareness of, and the benefits that organisations can derive from, adopting an integrated approach to communications. This module adopts a strategic approach to the study of corporate communications and builds an understanding of the variations in consumer behaviour, and how communication strategies and programmes can be developed, organised and implemented. The course also addresses critical issues relating to recent developments in the field.
Advanced Sports Coaching
This module is based on the critical appraisal of advanced coaching related theory and research, and a range of current issues, and industry developments. personal development, as applied to the students own coaching background. The module promotes the refinement of sophisticated practical coaching skills, the gaining of a further vocational coaching award, and the employment of critical reflective depth in relation to personal and professional development.
Advanced Sports Management
This module aims to provide an understanding of the concept of strategic management and its application to sport organisations. It will enable the student to appraise the influences of the macro and micro environment within which such sport organisations exist and operate. Students will implement advanced strategic marketing processes to facilitate effective operation of the organisation and understand unique marketing constraints and opportunities which are characteristic of service and product organisations involved in the sport industry. Students will design and implement a suitable service and product marketing strategy for a specific sport organisation.
Final Year Project - Sports Studies
This module is intended to offer students the widest possible scope, within controlled parameters, to research a topic beyond the constraints of usual coursework assignments and examinations. Guidance on the design, planning, execution and presentation of projects will have been given to all students during level 5 in the Research Skills module. All students will also be allocated a supervisor with whom they should maintain regular contact throughout the research process. A project handbook is provided which details the responsibilities and expectations of students, and the role of supervisors. Additionally, the handbook contains guidelines for the expected content and format of the dissertation and poster. A series of workshops on specific aspects of the research process is provided, as well as tutorial support from supervisors.
Fees & funding
Full time: £9,000 for the 2014 academic year
Part time: If you decide to study this course on a part time basis you will be charged on a modular basis. The cost is £1,125 for each 15-credit module
Full time: £10,100 for the 2014 academic year
Other financial support
Living costs / accommodation
The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Key course information
- Institution code: H36
- UCAS code: P5C6BSc/BA (Hons) Journalism & Media Cultures and Sports Studies (University Joint Honours),
- Course code: APJHJMCSS
- Course length:
- Part Time,
- Sandwich, 4 Years
- Part Time, 6 Years
- Full Time,
- Full Time, 3 Years