ISMM Institute of Sales and Marketing Management Level 3

What you will study

To achieve the certificate level you must complete four mandatory units:

• Understanding laws and ethics of selling
• Preparing and delivering a sales presentation
• Handling objections
• Understanding influences on buyer behaviour

The diploma comprises the four mandatory units above plus another four or five units selected from the list below to a credit value of 20

• Understanding customer segmentation and profiling
• Understanding sales and marketing in organisations
• Using market information for sales
• Time and territory management for sales people
• Planning for professional development
• Prospecting for new business
• Sales pipeline management

How to apply

For more information and to apply, please email CPDU@herts.ac.uk

Why choose this course?

Why study this course?

• Gain a professional, internationally recognised qualification
• Ideal for sales and account managers
• Learn the theoretical knowledge and practical skills needed to advance your management career
• Sales people are the largest professional group in the UK, and critical to the success of any company.

Sales people are the largest professional group in the UK, and critical to the success of any company. It is they who generate revenue, boost profits and grow businesses. Good management, therefore, is incredibly important.

The Institute of Sales and Marketing Management offers courses for people at all levels of the profession. These courses are approved by the Qualifications and Curriculum Authority and are designed to meet the needs of employees and employers.

Course fees

Fees

Each unit costs £550, however if you book the complete programme at once you will receive a 10% discount.

And if you are a member of the University of Hertfordshire Alumni Association or a Business School Corporate Partner, you will receive a 15% discount.

Professional and Career Development Loans

Please note these discounts are mutually exclusive.

Study routes

• Part Time