BA (Hons) Fashion with Optional Sandwich Placement/ Study Abroad BA (Hons)

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About the course

1/5

The BA (Hons) Fashion programme is focused on creativity and innovation within an industrial and commercial context. As a student we develop your skills and knowledge to become a confident Fashion learner in a dynamic and exciting environment. 

We teach you vital pattern cutting skills in 2D and 3D and core manufacturing skills, how to develop your creativity through design, create a professional portfolio and enhance your freehand and technical drawing and illustration skills using traditional and CAD methods. You will also learn about fashion history and new exciting innovations in contemporary fashion design. Through increasing fashion awareness, on exciting study trips, fashion shows, exhibitions and competitions both nationally and internationally to truly enrich your educational experience.

Live industry projects put learners’ skills to the test. You'll experience what it’s like to work to a brief in a real life setting. These projects can lead onto your designs going into production, open up placement and full employment opportunities too.  

We are also running a new Fashion & Fashion Business programme for September 2015. 

If you've already completed an Undergraduate degree, why not take a look at our Postgraduate degree and specialise in MA Fashion?

Fashion Gallery



Why choose this course?

  • A programme committed to developing your personal ambitions whether in, for example, Fashion Design, Styling, Buying
  • A Fashion team with a vast amount of academic, technical  and industry experience.
  • Very strong working relationships with a number of industry partners including Ted Baker, F&F, Maria Grachvogel, Ally Capellino to name a few
  • Our students study in a spacious and contemporary studio with fantastic facilities and equipment including digital and 3D printers
  • Industry standard specialist Fashion CAD/CAM system available to all students
  • Only 20 minutes on the train from central London

Entry requirements...

2016

Please call the clearing hotline number on 0300 303 6300

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Key staff

Jayne Smith (Senior Lecturer in Fashion)
Jayne delivers specialist teaching in garment assembly & pattern cutting, where she published a book for the fashion industry in 2013. Her recent research is in a replica of the 1740 red coat for the national army museum and fashion education.

Nicola De-Main (Lecturer)
Nicola has worked with international conceptualist Hussein Chalayan and has subsequently her own label sold through stores in the UK and Europe, as well as designing bespoke outfits for Emilie Sandé and Leona Lewis.

Tony Rosella
Programme Leader for Fashion, since 2007. Tony's background is in body size and shape technology for the apparel industry. He has led extensive projects with Debenhams, F&F, Marks and Spencer, Ministry of Defence, Next, Oasis and many more.

Professional Accreditations

Ranked 29th in the country in the fashion and textiles section of the Guardian's 2017 University League Tables.

Careers

The emphasis throughout the degree is on a range of knowledge and skills in fashion and clothing design, including practical aspects of production awareness and marketing. This will equip you to work in a broad range of areas in the fashion industry, from design, styling, marketing, manufacturing, visual merchandising, buying and selling.

Teaching methods

In Year 1 the focus is on learning core design, technical and portfolio skills. We help you to understand the power of observation, how to develop an idea from concept to completion through experimentation and exploration, through the use of CAD and traditional portfolio techniques, you are taught how to begin to develop a relevant fashion portfolio.

You will also learn about 2D and 3D traditional and non-typical pattern cutting techniques beginning with the basics through to creative modelling on the stand and draping. How to manufacture garments beginning with the fundamental basics of sewing techniques and skills through to fully finished outcomes. Critical and Cultural studies will develop your knowledge about the global Fashion industry and the historical and contemporary aspects of Fashion.

In Year 2, you further develop your core fashion design, technical and portfolio skills with a greater emphasis on a continuous programme of exploration, eager curiosity and creativity. You will also learn about and develop skills in branding, marketing and communication and promotion. We also provide our students with the opportunity to participate in internationally recognised competitions too. Just some of the companies our students have enjoyed working for include Hugo Boss, Ralph Lauren, Giles Deacon, M&S, Ted Baker, Karen Millen, Maria Grachvogel, F&F, Boden, Paragon Clothing, New Look. 

​We'll teach you how to build networks with industry partners to enhance your career opportunities; through our visiting specialists and guest speakers. At the end of your second year, we offer a Sandwich year, where you can take a one year internship either abroad or in the UK to really develop those industry contacts.

In Year 3, you will be working towards a major project including a final contemporary collection, an essay on a particular aspect of Fashion and a professional portfolio. You are encouraged to put into practice the skills and knowledge gained throughout your studies capitalising on your strengths and embracing traditional, new and emerging technologies to communicate your design aesthetic. The portfolio will contain a comprehensive portfolio of designs, tech packs, marketing and promotional material. We also hold a Graduate Fashion Show, where you will get a chance to display your work completed during your course.

Work Placement

The programme has a highly successful track record in securing accredited work placements for its students.  With strong industry connections, you will have the chance to work with some of the leading fashion companies in the world, gaining valuable work experience and building vital connections for future career prospects. 

Study Abroad

This course offers you the opportunity to study abroad through the University's study abroad programme.
Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme.
Find out more about Study abroad opportunities

Structure

Year 1

Core Modules

  • Design Studio 2: Fashion Realisation

    This module focuses upon the realisation of garment design that reflects working practices used within the field of fashion. Projects will focus on the realisation of research skills in relation to design and manufacture and will include aspects of drawing, three dimensional garment construction, photographic and presentation methods and conventions; designing and making for specific fashion contexts.

  • Studio Skills 1: Technical Design and Communication

    This module is aimed at introducing students to the skills and technologies underpinning technical pattern-cutting, design and making processes in fashion. Both manual skills and the use of basic CAD technologies are employed. The module includes introductions to construction methods, fabric awareness, basic pattern-cutting and development techniques. There are inductions to general health and safety issues, as well as specific inductions to health and safety in relation to specific workshop areas and equipment. Students undertake learning in the workshops and studio spaces, working in groups on practical activities. Students are expected to document their work as they progress through the module.

  • Design Studio 1: Fashion Process

    This module provides opportunities to understand some of the design processes at work within the field of fashion creation and development. Projects will focus on developing research skills in relation to design and will include aspects of drawing, three dimensional garment experimentation, introduction to materials and fabrication, photographic and presentation methods and conventions; the beginnings of designing and making for specific fashion contexts.

  • C&CS L4 Fashion

    This module aims to encourage students to see critical and cultural aspects of fashion design as integral to the development of their practice and a vital component of innovative, well-informed, professional work. A programme of lectures, seminars, tutorials, and field trips, will introduce the history of fashion design and some of the ways in which key movements and individuals have shaped contemporary design practice and debate. Indicative module content may include: artisanship; industrialisation and reactions to it; consumption and retail; modernism and post modernity and how design is shaped by aesthetic, social, political, economic, cultural, ecological, digital and professional contexts. The module will enable students to explore the relationship of these issues and contexts to their own practice and begin to locate their practice within a wider contextual and professional framework. To complement discipline-specific studies this module aims to provide students with a repertoire of study skills of research, presentation, reviewing, critical analysis and communication.

Optional

Year 2

Core Modules

  • Year Abroad

    The Year Abroad will provide students in Creative Arts with the opportunity to expand, develop and apply the knowledge and skills gained in the first two taught years of the degree within a different organisational and cultural environment in a partner academic institution. The host institution will appoint a Programme Co-ordinator who will oversee the student's programme during the Year Abroad and will liaise with the appointed UH Supervisor.

  • Design Practice 2: Design and Communication

    This module focuses on the promotion of fashion within a commercial context. Building on the learning and teaching from previous modules the student can choose to work collaboratively with one another in pairs or as part of a group to prepare a promotional body of work. The design of communication and presentation material should reflect students applied skills and knowledge relating to the promotion of fashion in a commercial context. Students should demonstrate an informed level of ability to critically analyse outcomes as an individual and/or in group situations. Work experience - Optional The student has the option to undertake a minimum of 40 hours work experience in partial fulfilment of this module. Details are set out in the Programme Specification. It is possible for the student to negotiate the terms of the work experience with the Programme Leader or designated person and to report on the work experience as part of the assessment submission of this module. See Section 19 for further details.

  • Studio Skills 2: Fashion Technologies

    This module builds on previous teaching experiences, introducing digital, CAD/CAM and non CAD technologies to the practical and technical skills the student has previously gained. The expected outcome will be a focused body of work that takes into account specific areas of student interest. Students will produce a body of work that considers flat pattern construction, design, direction, silhouette, fabric, colour and range planning. These areas of work should be developed with the use of digital, CAD/CAM and non CAD technologies. The module will give the students the opportunity to consolidate learning gained so far, integrating computer technologies into the production and/or presentation of their work.

  • Design Practice 1: Commercial Process and Realisation

    The focus of this module is the application of core practical skills to a commercial design context. This module is designed to provide students with practical knowledge of fundamental skills and technologies that underpin design and manufacture in contemporary fashion. Students will further develop pattern-cutting skills, construction methods and fabric awareness. The application of these skills through a design project will consolidate this learning. The emphasis of the module is to progress the development of creative design practice within a specified commercial context. An investigation into a specific market will be undertaken. This research will underpin the students understanding of the context of commercial design and its restrictions. The skills gained in the core skills module will support and inform the design process.

  • C&CS L5 Fashion

    This module aims to encourage students to see critical and cultural studies as a vital tool to further innovative and well-informed practice. A programme of study provides students with the opportunity to consider a range of theoretical positions that inform recent and contemporary practice and to use such debate to reflect critically upon their own work and to locate their practice within the context of historical, social, cultural, digital and professional currents. Key areas for consideration may include the various cultural perspectives that have shaped design practice in industrial, post industrial and international contexts. Other topics may include: issues of representation such as gender, globalisation; class; theories and debates surrounding the production, circulation and consumption.

Optional

  • Professional Work Experience 15: Design

    Students may identify a work experience opportunity or have a work experience suggested to them. Before starting students meet with the Programme Leader or their nominated tutor, to agree the impending placement. All aspects of the intended experience are addressed from health and safety to client confidentiality and students are given guidance on behaviour and how to manage expectations. Proposals need to identify an outline work programme, the number of days in placement and the main learning outcomes; and are subject to agreement of the Programme Leader.

Year 3

Core Modules

Optional

  • Year Abroad

    The Year Abroad will provide students in Creative Arts with the opportunity to expand, develop and apply the knowledge and skills gained in the first two taught years of the degree within a different organisational and cultural environment in a partner academic institution. The host institution will appoint a Programme Co-ordinator who will oversee the student's programme during the Year Abroad and will liaise with the appointed UH Supervisor.

  • Sandwich Year (Creative Arts)

    The optional 'Sandwich' placement year may be undertaken between the levels 5 and 6. Students undertake the placement within a commercial, public or not for profit setting that is able to provide an appropriate learning experience related to the creative and cultural industries. A placement could take a variety of forms, including: * working in an external organisation; * working with a University company or professional team within the University; * self-employment within defined context and externally refereed. The placement duration would typically be sustained for at least 36 weeks (from a maximum of two separate placements, neither of which should normally be less than 12 weeks in duration), though may be sustained for a full year. While the School actively supports the placement process, ultimately it is the placement provider that will agree to manage and select students, normally through an interview process. During the placement a member of the academic staff will be assigned to the student as a tutor and will monitor the student's progress during the placement period.

Year 4

Core Modules

  • Professional Portfolio

    This module provides students with the opportunity to produce a consolidated body of work, based on personal strengths and interests in relation to the commercial national and international fashion markets. The portfolio of work will demonstrate the student's abilities within a chosen area in fashion and an informed understanding of a professional context for their work. This module represents the culmination of the students' experience on the BA (Hons) Fashion programme and will prepare students for employment or postgraduate study.

  • Design Directions: Major Project

    This module supports the student's individual programme of study within the field of fashion. It provides students with the opportunity to produce a consolidated body of work based on personal strengths and career potential. Playing to their strengths, students will consolidate the development of their personal direction through rigorous research, exploration, problem solving, 2D and 3D realisation and critical thinking. This research will form the preparation for further development of their practice. Qualifying work experience can be undertaken either during the previous summer vacation (between L5 and L6) with appropriate evidence, including a reflective report, submitted to be accredited within the module; or during term time in place of one assessed component within the module, or alternatively included as part of a larger portfolio of work. It is the responsibility of the student to negotiate the detail of their work placement; further information is available in the programme specification and School’s Accredited Work Experience Handbook.

  • Fashion L6 Degree Essay

    Designers need to be informed practitioners who engage critically with their discipline, its history, the ideas which inform it and how it is likely to evolve in the future. This module will enable students to conduct an in-depth enquiry of an aspect of design culture with an emphasis on the analysis of appropriate social, cultural, economic, technical, historical and aesthetic issues germane to students' chosen topic and their studio work. The content of the module will be student-generated in that each student will bring their identified interests to the sessions. Independent learning w ill be supported through a programme of study workshops, tutorials and learning support materials on StudyNet which will enable students to develop skills in research, organisation and planning, critical analysis, constructing an argument, studentship (independent learning processes) and presentation including academic protocols. The assessed element of this module consists of a 6000 word essay/report or negotiated equivalent.

Optional

Fees & funding

Fees 2016

UK/EU Students

Full time: £9,000 for the 2016 academic year

Part time: If you decide to study this course on a part time basis you will be charged on a modular basis. The cost is £1,125 for each 15-credit module

International Students

Full time: £11,500 for the 2016 academic year

View detailed information about tuition fees

Additional course costs

In addition to the fees there are some compulsory course attached to this course:

Year 1
Setup costs at induction - £120-£180
A3 portfolio - £30-£40
Calico £120-£160
Pattern paper £30-£40
Pens £30-£40

Year 2
Calico - £150
Pattern paper - £30-£40
Art Pens £30-£40
Mount board - £30-£40
Haberdashery - £80-£100

Year 3
Fabrics £250-£500

Other financial support

Find out more about other financial support available to UK and EU students

Living costs / accommodation

The University of Hertfordshire offers a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.

View detailed information about our accommodation

Clearing

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