CIM Professional Diploma in Marketing

More About the Course

This course consits of four units, taught via weekend workshops and supported by distance learning. There will be three weekend day workshops (9.30-17.00) with additional online support per module:

• Unit 1: The Marketing Planning Process (Assessment by written assignment)
• Unit 2: Delivering Customer Value through Marketing (Assessment by case study examination)
• Unit 3: Managing Marketing (Assessment by written assignment)
• Unit 4: Project Management in Marketing (Assessment by written assignment)

This course is for those who have already gained some knowledge and/or experience of marketing. The focus is on the planning and operational aspects of marketing management.

You will focus on the many skills needed to manage the marketing function itself – including:

• channel management
• communications
• new product development.

It should normally take between nine and fifteen months to complete, and assessment is by written examination for each module.

For more information on the syllabus please visit the CIM website.

When can you start?

You can start in September or January of each year, and the qualification normally takes between nine and fifteen months to complete. You can tailor your pace of study to fit your other commitments.

Why choose this course?

Is this the course for you?

Are you:

Managing the marketing process at an operational level?

or

Looking to build on knowledge gained at Professional Certificate Level?

The CIM Professional Diploma in Marketing has been designed in conjunction with employers to help you gain the skills you need to further your marketing career.

This course is for those who have already gained some knowledge and/or experience of marketing. The focus is on the planning and operational aspects of marketing management.

What will you learn?

This qualification has been designed to enable students to:

• Utilise highly specialist technical or scholastic skills across an area of study and utilise research skills
• Critically evaluate new information, concepts and evidence from a range of sources
• Begin to lead multiple, complex and heterogeneous groups and exercise judgement in a number of complex planning, design, technical and/or management functions related to products, services, operations or processes including resources
• Ultimately, students are expected to transfer and apply diagnostic and creative skills in a range of situations.
• Hertfordshire Business School receives commendations from CIM, read the article.

Course fees

£625 per module

or

£2,250 if you pay for the full programme in advance (attracting a 10% discount).

UH alumni, staff and students receive a 15% discount.

Please note: These costs include course materials and the recommended text book for each module, but not CIM membership or examination fees.

Joining the CIM

You will need to become a member of the CIM to register for assessment. Please visit www.cim.co.uk for details.

Book your place now

Download a booking form

Funding

Professional and Career Development Loans

Terms and Conditions

All bookings are subject to the standard terms and conditions of the University of Hertfordshire. A copy of these standard terms and conditions is available on request by emailing CPDU@herts.ac.uk.

Study routes

• Part Time

Locations

• University of Hertfordshire, Hatfield