CIM Professional Certificate in Marketing

More about the course

The course consists of four units taught at a series of evening classes:

Unit 1 – Marketing Essentials

The aim of this unit is to provide a detailed explanation of the key theories and practice behind marketing as an exchange process and a business function. You will be introduced to the importance of the marketing planning process and the role of marketing across the organisation. Assessment is by 3 hour examination.

Unit 2 – Assessing the Marketing Environment

The aim of this unit is to provide an understanding of the nature and scope of the internal and external marketing environment with broad consideration of the impact of international and global marketing. The unit addresses the key characteristics of the marketing environment and assesses the impact of market forces that are uncontrollable and how an organisation responds to them. Assessment is by 3 hour examination.

Unit 3 – Marketing Information and Research

This unit focuses on the importance of marketing information in gaining a more in depth understanding of both the market in which the organisation operates and the customers it seeks to serve. The unit explores different research methodologies and encourages consideration of complementary approaches to collecting a range of market and customer information. Assessment is through a research-based project.

Unit 4 – Stakeholder Marketing

The focus of this unit is to recognise the nature and scope of an organisation's diverse range of stakeholders (of which customers are part) and their relative importance to the marketing process and the market oriented organisation. The unit considers how to manage stakeholder relationships effectively, in terms of utilising a marketing mix that influences and satisfies stakeholder needs in line with the organisation's business and marketing objectives.

Assessment is through a work-based project.

For more information on the syllabus please visit the CIM website.

When can you start?

You can start in September each year and the course normally takes between nine and fifteen months to complete. You can set your own pace of study to tailor the course around your other commitments.

For further course details please contact Bridget French:
Tel:  01707 285552
e-mail: cim@herts.ac.uk

Why choose this course?

Is this the course for you?

Are you:

Working in a marketing support role?

or

Working in a more senior role where marketing is only a small part of what you do?

The CIM Professional Certificate in Marketing has been designed in conjunction with employers to provide a practical insight into the principles and application of marketing at a tactical level.

Typical profiles of people who might take this qualification could include:Marketing assistants, Marketing co-ordinators,Marketing executives, Marketing managers in SMEs without formal marketing qualifications, Non-marketers with aspirations for marketing, Existing marketers wanting to become more specialist.

What will you learn?

This qualification has been designed to enable students to:

• Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
• Know the many different ways of understanding and communicating with customers, and the function these methods serve
• Understand your organisation's marketing environment, its many constituent parts, and how they work in unison
• Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets

Hertfordshire Business School receives commendations from CIM, read the article.

Course fees

Course fees

£520 per module

OR

£1870 if you pay for the full programme in advance (attracting a 10% discount)

UH alumni, staff and students receive a 15% discount.

Please note: These costs include course materials and the recommended text book for each module, but not CIM membership or examination fees.

Joining the CIM

You will need to become a member of the CIM to register for assessment. Please visit www.cim.co.uk for details.

Book your place now

Contact CPDU@herts.ac.uk

Funding

Professional and Career Development Loans

Terms and Conditions

All bookings are subject to the standard terms and conditions of the University of Hertfordshire. A copy of these standard terms and conditions is available on request by emailing CPDU@herts.ac.uk.

Study routes

• Part Time

Locations

• University of Hertfordshire, Hatfield