CIM Chartered Postgraduate Diploma in Marketing

More about the course

The Chartered Postgraduate Diploma consists of two stages:

Stage 1

This stage is comprised of four units, taught via weekend workshops and supported by distance learning. There will be one weekend workshop with an additional revision session per module.

The four modules are:

• Unit 1: Emerging Themes (Assessment by written assignment)
• Unit 2: Analysis & Decision (Assessment by case study examination)
• Unit 3: Marketing Leadership & Planning (Assessment by written assignment)
• Unit 4: Managing Corporate Reputation (Assessment by written assignment)

The aim is to provide senior marketing managers with the knowledge, skills and knowhow to provide an insight into defining the organisation’s strategic focus, and developing marketing strategies and the corporate communications plan.

Stage 2

This stage is a work-based project, designed to develop the professional skills and competencies required to implement research and/or business projects successfully.

Part of the process will be to evaluate the role of these skills in the project, as well as whether the project successfully achieved the intended outcomes. It will also enable students to evaluate behavioural changes in order to develop their skills for interactions at a higher level, ie at a strategic and/or board level.

For more information on the syllabus please visit the CIM website.

Completion of the CIM’s Chartered Postgraduate Diploma seeks to establish successful students as ‘professional practitioners’ in the field of marketing who can contribute to an organisation’s success.

When can you start?

Unit 1 will start September 15th 2013, and the qualification normally takes between nine and fifteen months to complete. You can tailor your pace of study to fit your other commitments.

Why choose this course?

Are you

Already qualified to diploma level?

or

Do you have significant marketing knowledge and experience?

And you want to study for the highest CIM qualification to develop your skills and knowledge to become a successful marketer?

The CIM Chartered Postgraduate Diploma in Marketing focuses on the strategic aspects of marketing management.

This course is for those who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and the qualification is increasingly seen as a benchmark of competence at the highest level.

What will you learn?

This qualification has been designed to enable students to:

• make the transition into strategic management
• work more cross-functionally at a senior management level
• make a significant contribution towards the organisation’s corporate and business strategy
• contribute to board decisions
• demonstrate a high level of leadership and influence
• provide a benchmark of your marketing competence at the highest level.

Hertfordshire Business School receives commendations from CIM, read the article.

Course fees

£675 (1 unit)

or

£2,430 if you pay for the full programme in advance (attracting a 10% discount)

UH alumni, staff and students receive a 15% discount.

Full pricing details are included in the attached booking form.

Please note: These costs include course materials and the recommended text book for each module, but not CIM membership or examination fees.

Joining the CIM

You will need to become a member of the CIM to register for assessment. Please visit www.cim.co.uk for details.

Book your place now

Download a booking form.

Funding

Professional and Career Development Loans

Terms and Conditions

All bookings are subject to the standard terms and conditions of the University of Hertfordshire. A copy of these standard terms and conditions is available on request by emailing CPDU@herts.ac.uk.

Study routes

• Part Time

Locations

• University of Hertfordshire, Hatfield