CAM Diploma in Digital Marketing

This course covers areas such as:

• search engine optimisation
• pay per click advertising
• other types of online advertising
• email and viral marketing
• online PR
• affiliate marketing and social media
• digital metrics
• legislation, regulation and codes of practice

As online marketing becomes increasingly important, it’s essential that marketeers have a sound understanding of the principles of digital marketing, as well as the technological aspects.

This dynamic, up-to-the-minute course – accredited by the Communication, Advertising and Marketing Education Foundation (CAM - part of CIM) – will give you valuable knowledge of digital marketing as well as the skills you need to make the most of new business opportunities.

These subjects will be outlined and broadly discussed within the classroom, however students should expect to conduct further reading as guided by the tutor to gain a deeper understanding.

Whether you are developing digital marketing plans or managing an online team, this diploma will teach you what you need to know to understand fundamental digital planning concepts.

For more information on the syllabus please visit the CIM website.

When can you start?

The course starts in September or January each year, and the qualification normally takes between nine and fifteen months to complete. You can tailor your pace of study to fit your other commitments.

If you have already completed the CIM Professional Diploma, then you only need to complete the Digital Marketing Essentials and Digital Marketing Planning modules to receive your diploma.

Why choose this course?

Are you:

• Currently working in marketing and looking to expand your digital marketing skills?

Or:

• Looking to get into the industry and want to build a basis of knowledge within digital marketing?

This course has been developed to provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns.

It is an industry-recognised qualification accredited by the Communication, Advertising and Marketing Foundation (part of the Chartered Institute of Marketing).

Hertfordshire Business School receives commendations from CIM, read the article.

Course fees

Course fees

£625 per module

OR

£1,687 if you pay for the full programme in advance (attracting a 10% discount)

UH alumni, staff and students receive a 15% discount.

Full pricing details are included in the attached booking form.

Please note: These costs include course materials and the recommended text book for each module, but not CIM membership or examination fees.

Joining the CIM

You will need to become a member of the CIM to register for assessment. Please visit www.cim.co.uk for details.

Book your place now

Download a booking form.

Funding

Professional and Career Development Loans

Study routes

• Part Time

Locations

• University of Hertfordshire, Hatfield