BSc (Hons) Business and Sport Management (Online)

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About the course

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This 100% online programme is developed exclusively for sports professionals and high performance athletes offering the opportunity to study for a BSc (Hons) degree alongside your career.

Suitable for elite athletes, coaches, development professionals, managers and support staff. We worked in consultation with the English Institute of Sport and former international sports professionals to develop an undergraduate degree specifically with you in mind. You will develop your Business and Sport Management knowledge while honing key professional skills.

For more information about how to apply, funding and how online study works, please visit UH Online.

Free sample materials!

See how online study works and what kind of learning environment and materials you will access as an online student.        

Access free sample materials

Why choose this course?

Study on your terms

This 100% online course gives you that flexibility to fit study around training and competition schedules, with no need to attend on campus. You will not be tied down to attend classes at set times, it is up to you when you study, which is typically 10-15 hours a week per 30 credit module. 

There are a few things that are set of course: modules have a set start and end date, assessment is through coursework which will have set deadlines and may include scheduled online tests. Online tests have a fixed a 24-hour time slot which is normally assigned for each online test to be taken.

Fast track - complete your degree sooner

Credit is available for professional sporting experience and existing education giving you the opportunity to fast track and complete the degree as quickly as two and a half years.

It's a process called APCL/APEL (accreditation of prior certificated / experiential learning) where you can do a piece of reflective work to show how your professional or academic experience meets the learning outcomes of a module. Contact us to find out more.

Help is at hand

The BSc(Hons) Business and Sports Management (online) is taught by University of Hertfordshire tutors, who you can contact if you need to. 

Haven't studied for a while? The first module on the course is an introduction to helping you succeed in higher education. It teaches you how to write academically, how to reference and encourages your critical thinking skills.

Try a module first

If you're not sure if you would like to commit to a whole degree, you can sign up to study just one module first. This gives you a taste of distance learning and fitting study around your professional schedule.

Find out more about this course on the UH Online website.

Business and Sport Management Launch Video                                                                                                                                                                     

Watch our official launch video for BSc Business and Sport Management (online), presented by Olympic skater and UH Online student Jon Eley and Chief Executive for UK Sport Liz Nicholl OBE.

Entry requirements...

To study on this course, applicants will normally have:

  • Professional experience of high performance sport
  • 240-280 UCAS points or equivalent
  • GCSE: English language and Maths grade A-C

If you do not have 280 UCAS points, we encourage you to apply nonetheless. We consider applications from those who can demonstrate the motivation and related experience to succeed at undergraduate level. 

If you have questions about the entry requirements, contact UH Online

International Baccalaureate score: 24-28

Our offer for the International Baccalaureate (IB) is made outside of the UCAS Tariff and is calculated by dividing our tariff point offer by 10 i.e. 280 UCAS points equals 28 IB points.

If you do not have the required level of English for entry, our academic English and foundation courses can help you to achieve this level.

What our
students say

What our<br>students say
"

Studying on this course is a positive experience, as it allows me to concentrate on my rugby career at the same time.

-Billy Vunipola, UH Online student and England Rugby Player

Careers

This course builds on your existing sporting expertise whilst developing your business acumen. It can help you as a sports professional enter into the world of business, from working in a large corporation or going into sports management to setting up your own company.

Teaching methods

This course is delivered 100% online. Find out more about how online study works.

Course length

  • Part-time, 4 years

Structure

Year 1

Core Modules

  • Accounting for Business

    The module provides an introduction to accounting from the manager's viewpoint. Areas covered include the collection and reporting of accounting information to both internal and external users, as well as the use and interpretation of publicly available accounting information. The role of accounting in supporting the management functions of planning, control, and decision-making is also covered. Indicative topics include: - preparation and presentation of a simple income statement and balance sheet, including the need for adjustments such as depreciation, accruals, prepayments and bad debts; - the difference between profit and cash; - interpretation of an income statement and a balance sheet using ratio analysis; - costing: cost behaviour; marginal costing - methods and uses; absorption costing - methods and uses; - budgeting: nature and purpose of budgeting; its contribution to planning, control and motivation in an organisation; preparation of simple budgets.

  • Economics for Business

    This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use, demand and supply and industry analysis (among others) will be introduced and applied to help understand the economic issues involved and the public policy which can be derived. Economics, of course, provides one of the key pillars of a solid education in business and this module represents some first steps in this direction as well as highlighting some of the major contemporary issues in our society, such as the credit crunch and recession.

  • Initial Professional Portfolio for Business and Sport

    This module is focussed on introducing and developing skills required to be a successful student in Higher Education through reflecting upon the motivation to study on this BSc Business and Sports Management. With regards to academic skills, this module primarily provides an introduction to the academic, communication and IT skills that students will require to become effective autonomous online learners in Higher Education. The transition between being a sport professional to the skills that are required to be a successful student will be reflected upon. This module will also consider future career intentions post-graduation of this BSc Business and Sports Management with personal action plans being created.

  • Principles of Sport Management

    This module introduces students to the subject of sport management in terms of explaining the principles of operating as a sport business. The roles and responsibilities associated particularly with sport organisation management will be investigated with reference to the core functions and responsibilities. How sport organisations are structured will be examined, looking particularly at the role of the sport manager operational responsibilities.

Optional

  • Foundations of Sport Development

    This module will aim to unravel the ambiguous and complex nature of sports development. To provide students with an understanding of the growth and evolution of sports development, the myriad models of sports development, the varied organisational perspectives and priorities relating to sports development and the strategies and initiatives that have been developed in an attempt to sustain and grow participation in sport. Of key importance to this module is a philosophical debate about sports development and whether it is essentially about the development of sport or development through sport

  • Global Perspectives in Business

    Globalisation of business is creating a substantial increase in intercultural contact, which is reflected in the skills set of managers operating in a globalised world. Managers need to develop sensitivity to and a critical understanding of issues arising out of cultural difference, and be equipped to manage and operate in diverse environments. The module will explore themes of: (a) concepts of culture, (b) cultural differences and (c) globalisation. It will also explore related ideas such as ethnocentrism and stereotyping. It will look at and draw upon the work of leading theorists, such as Hofstede and Trompenaars, in the analysis of cultural difference. It will look at cross-cultural differences in communication and negotiation style and considers the practical consequences of cultural difference for corporations and globally mobile staff/individuals.

  • Principles of Marketing

    This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of 'marketing'. Concepts central to an understanding of marketing are considered - segmentation; targeting and positioning; the product life cycle; the 4Ps; buyer behaviour, etc.

Year 2

Core Modules

  • Enhancing your Academic and Professional Portfolio

    This module aims to provide opportunities for the student to transfer academic and vocational learning into a work-related setting, and vice versa to bring work-place skills and issues into the academic and vocational learning environment. Thus, the module should help to develop good evidence based working practices, and enhance associated knowledge and skills, with a view to improving both student employability and critical reflective practice. This module will also offer an array of potential opportunities for continuing development of their personal transferable skills. In addition this module is directed toward preparing students for a research project in L6. Students are introduced to research traditions and philosophies within the context of business and sport. The concept of research design is explored, with an emphasis on the role of literature in informing a realistic research proposal. Both quantitative and qualitative methods of data collection and analysis will be examined. Overall, the aim of this module is to enable students to develop the academic skills and professional experiences required to inform L6 choices for a research project and advanced professional experience.

  • Exploring Business Ethics

    This module aims to examine and reflect on the ethical behaviour of organisations and employees. To apply ethical theories to real and current organisational cases and activities and reflect on what responsibilities organisations have to society. It discusses guidelines, laws and external pressures and the impact these have on the ethical behaviour of organisations. The behaviour of employees and the individual choices that they may take when facing ethical dilemmas is also analysed. Content includes: ethical theorists, child labour, bribery, price fixing, working conditions, corporate social responsibility and whistleblowing.

  • Project Planning and Control

    Project management is essential in all business development and this module gives students hands-on experience of managing the project process. Typical contents include: - an introduction to project management ; - project initiation and planning; - working in project teams; - risk identification, analysis and planning; - quality in projects; - project monitoring, evaluation and control; - time, cost and quality/performance; - earned value; - managing changes to the project; - project closure and evaluation. The module provides a sound basis for further professional studies such as the Association for Project Management (APM) Introductory Certificate in Project Management.

  • Sport Management Practice

    This module has been designed to explore the significance of effective strategic management of sports development. The module focuses upon assessing effective delivery of sports development through the project planning lifecycle and includes evidenced based practice, applying for funding, performance management and considering sports development through the perspective of the customer/participant. It also places significance on management approaches that are required to motivate and empower a sports staff.

Optional

  • Enterprise

    In this module, students study the nature of enterprise and entrepreneurship, its importance to society and the individual personal opportunities that developing enterprise skills provides. Students will also work in a team to identify a new business opportunity and take this idea through the full business planning cycle.

  • Marketing Planning

    This module focuses on the role and application of marketing planning. It includes detailed work on the marketing audit which examines the macro and micro factors which impact on organisations, segmentation, market research, and strategic application of the marketing mix. As pre-requisites, students should have studied the level four module of Principles of Marketing or an equivalent elsewhere. At the end of the module, students should be able to identify the usefulness of marketing planning in a range of situations, outline a basic marketing plan and understand the application of the planning process in a variety of existing organisations.

  • Media and Public Relations

    This module involves developing an advanced understanding of the media and its relationship with sport. It will also explore the significance of public relations approaches of organisations and individuals. The presentation of sport in its varying forms and continually evolving forms will be examined and appraised. Particular emphasis will be placed on the student experiencing the media, reflecting on approaches of professionals in a chosen setting while using this to prepare, deliver and ultimately enhance their own practice of presentation in the (sport) media.

Year 3

Core Modules

  • Advanced Professional Experience Portfolio

    This advanced professional portfolio module embraces the philosophy of empowerment in that it offers L6 students the opportunity to continue their vocational experience and specialisation in a theme of BSc Business and Sport Management which is of particular interest. The module develops upon the 30 credit professional experience module at L5 while having a greater focus upon the opportunity for immersion in a community of practice while appreciating the value of professional debate of contemporary issues. The module is an academic and vocational hybrid which relies upon the application of advanced academic theory and qualities developed during BSc Business and Sport Management to professional practice in the chosen work experience settings. The reflective nature of the assessment will appraise the concept of learning and the prominence of significant milestones to enhance future employability and to inform future career destinations.

  • Leadership and Management in High Performance Sport

    This module will explore the array of influences upon effective management of high performance sports development. It will enable the student to appraise the influences of the macro and micro environment within which high performance sport organisations exist and operate. Of key importance to this module is an appreciation of the array of different concepts that facilitate high performance sports development. While making reasoned critical judgement on a set strategic direction the organisation and inter-disciplinary team and athletes to follow.

  • Sport Management Practice

    This module has been designed to explore the significance of effective strategic management of sports development. The module focuses upon assessing effective delivery of sports development through the project planning lifecycle and includes evidenced based practice, applying for funding, performance management and considering sports development through the perspective of the customer/participant. It also places significance on management approaches that are required to motivate and empower a sports staff.

Optional

Year 4

Core Modules

  • Advanced Professional Experience Portfolio

    This advanced professional portfolio module embraces the philosophy of empowerment in that it offers L6 students the opportunity to continue their vocational experience and specialisation in a theme of BSc Business and Sport Management which is of particular interest. The module develops upon the 30 credit professional experience module at L5 while having a greater focus upon the opportunity for immersion in a community of practice while appreciating the value of professional debate of contemporary issues. The module is an academic and vocational hybrid which relies upon the application of advanced academic theory and qualities developed during BSc Business and Sport Management to professional practice in the chosen work experience settings. The reflective nature of the assessment will appraise the concept of learning and the prominence of significant milestones to enhance future employability and to inform future career destinations.

  • Business Strategy

    The module will introduce students to a range of issues and challenges confronting strategic leaders of public, private and third sector organisations in a turbulent global environment. It will focus on the many conflicting perspectives within the subject of strategic management and consider the problems involved in researching and developing strategies and plans and implementing them within the limitations of the organisation. It considers a range of analytical techniques and concepts, both applying them and critically evaluating their usefulness through the use of case study work. The module includes a comprehensive review of current strategic issues, identifying the contradictions and paradoxical nature of strategic decision-making and strategic planning. This module’s coverage of the themes of strategic position and strategic choice is designed to complement the study of strategy in action/implementation in the module ‘Leadership and Organisations’.

  • Leadership and Management in High Performance Sport

    This module will explore the array of influences upon effective management of high performance sports development. It will enable the student to appraise the influences of the macro and micro environment within which high performance sport organisations exist and operate. Of key importance to this module is an appreciation of the array of different concepts that facilitate high performance sports development. While making reasoned critical judgement on a set strategic direction the organisation and inter-disciplinary team and athletes to follow.

  • Leadership and Organisations

    This module explores leadership and management within the context of the business organisation, complementing the knowledge and understanding of strategic issues developed through studies on the companion module ‘Business Strategy’. It examines the development of leadership and management theory as well as discussing contemporary applications of theoretical approaches. Leadership styles and models are analysed, including their impact on follower performance. Students will be constantly reminded that the leaders of organisations often experience strategy in action/implementation as a messy, unstructured process. Up-to-date real world examples will be used, together with textbook cases, to appraise the effectiveness of particular organisational leadership styles and to show how strategic leaders and their followers interact in practice.

Optional

  • Contemporary Issues in Business and Management

    This module will bring together a range of current research on contemporary strategic issues in business and management and enable students to consolidate their understanding of these issues, whilst giving them the skills and opportunity to examine and evaluate alternative valid views. Students will be asked to use their research skills to develop an in-depth understanding of these contemporary issues while being encouraged to examine and question the legitimacy of alternative approaches to management and to evaluate the impact, if any, of these issues on a business' strategic development. Students are expected to draw on the whole range of knowledge and skills developed during their studies when reviewing research literature and evaluating business and management responses to contemporary issues.

  • Global Marketing, Ethics and Culture

    Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

  • Research Project in Sport Management

    This module is intended to offer students the widest possible scope, within controlled parameters, to research a topic beyond the constraints of usual undergraduate assessments. Guidance on the design, planning, execution and presentation of projects will have been given to all students during level 5 in the Enhancing your Professional Portfolio module. All students will also be allocated a supervisor with whom they should maintain regular contact throughout the research process. A project handbook is provided which details the responsibilities and expectations of students, and the role of supervisors. Additionally, the handbook contains guidelines for the expected content and format of the research project and poster. A series of sessions on specific aspects of the research process is provided, as well as tutorial support from supervisors.

Fees & funding

Fees 2017

UK/EU Students

Part time: If you decide to study this course on a part time basis you will be charged £640 per 15 credits for the 2017 academic year

International Students

Part time: If you decide to study this course on a part time basis you will be charged £640 per 15 credits for the 2017 academic year

Additional course-related costs

There may be some additional costs or charges associated with studying on this course. These costs or charges may be compulsory (ie you have to pay them if you are studying this course) or they may be optional (ie you don’t have to pay them, but they may help you get the most out of your course).

Any such costs or charges will be outlined in the About your course factsheet that can be found on the course Overview page.

Additional course costs

For more details of fees and funding please visit UH Online's fees page

Other financial support

Find out more about other financial support available to UK and EU students

How to apply

2017

Start DateEnd DateLink
25/09/201711/01/2019Apply online (Distance (Part Time))
15/01/201818/05/2019Apply online (Distance (Part Time))

2018

Start DateEnd DateLink
25/09/201812/01/2020Apply online (Distance (Part Time))
15/01/201918/05/2020Apply online (Distance (Part Time))