Year 1 - full details

Core modules

Contract Law (Negotiation and Communication) 1

Music and Entertainment Industry Framework 1

Technologies for the Music and Entertainment Industries 1

The Marketing Challenge (MEIM)

Understanding and Interpreting Financial Data (CCI)

Understanding and Interpreting Financial Data A

Year 2 - full details

Core modules

Contemporary Business Management A

Digital Distribution and Mass Media 2

Entertainment Law 2

Managing Small Business in the Music Industry

Music Marketing

Music and Entertainment Company Management 2

Year 3 - full details

Core modules

Entrepreneurship in the Music Industries

This module addresses the entrepreneur, entrepreneurship and its development. It will consider the individual in context; their nature and motivation and the character of the growing enterprise in the music industry. What is entrepreneurial behaviour and leadership; how are they understood and represented; and in what ways can survival and growth be managed? The wide range of issues to be considered will include creation and co-creation of opportunities and sources of new ideas. We will consider different entrepreneurial models and approaches to doing business, including those in not-for-profit and the third sector, and move on to consider the contribution made by business plans, serial and parallel venture creation and sources of advice. We will also revisit aspects of special relevance to entrepreneurs within the description of entrepreneurial marketing, but exploring networking, word of mouth and personal selling, as well as broader themes of significance such as the social context and support services.

International Music and Entertainment Management 3

This module is designed to develop an understanding of how global entertainment corporations function, their structure, their global strategy along with an investigation of the rewards and challeges of international operations and expansion. The module will enable students to develop their conceptual and analytical skills and to critically evaluate how British music and entertainment corporations succeed globally. The concept of the transnational entertainment organisation will be developed. Indicative content includes an examination of such international business theorists as Geert Hofstede. Key areas of debate may include how cultural sensitivity impacts international business activity.

Managing Public Relations

A good understanding of public relations is a key factor in the successful management of an organisation. By taking this module, students will critically analyse both the theory and the practice of creating and maintaining an organisation's standing in every aspect of its activities. Particular attention will be paid to managing the reputation of its products and services, its image with both internal and external publics and its character within its community. The module also interrogates the principles of planning, costing and executing a public relations campaign taking into account objectives, resources and timing. Students will also analyse different channels of communication and their use in continuous and ad-hoc public relations activities, particularly in times of crisis. Equal stress is placed on the continuous evaluation of public relations programmes and the relative merits of in-house and consultancy public relations are considered.

Media Law for the Digital Age 3

This module revolves around two themes: the regulation of the platforms (television, radio, internet, newspapers) and the regulation of content (defamation, copyrights, advertising, privacy, contempt of court). The introduction will enunciate the principles of media law (freedom of the media, freedom of speech). It will then consider the legislative framework applicable to the platforms and their operations. The bulk of the course will look at the regulations applicable to content. Although the main focus will be English law, time will be spent, where appropriate, considering applicable European and International legislation.

Strategic Music and Entertainment Company Management and Consultancy Project

This module is related to the module Music and Entertainment Company Management (2MMF0021) and furthers an understanding of music and entertainment management theory with the inclusion of strategic management. This module attempts to integrate the skills and knowledge acquired from a study of the functional areas of business and to examine the music and entertainment firm in totality. The module will enable students to develop their conceptual and analytical skills and to critically evaluate strategic management structures and practices. Indicative content for this module includes an examination of: core competence, how firms add value across diverse business lines, mergers and acquisitions, resource allocation and competitive advantage. Important theories such as Porter's Five Forces will be illustrated and explored via the case study method. The second half of the module will enable students to draw from most, if not all, the modules offered throughout years one, two and three. Students will be placed, on a part-time basis, in relevant music industry enterprises for a period of weeks (typically 4-6 weeks) in order to work and critically examine the operations of the company. It will serve as a hybrid work placement/consultancy experience as the students will be required to not only work for the enterprise but also examine and critically analyse the operations, management and various other business activities. Their observations and recommendations will be detailed in a 5000-word report which will be submitted to both UH and the selected enterprise. With regards to content, the report will be not dissimilar to those generated by professional consultancies. During semester C (between L2 and L3) students may undertake a faculty work experience, with the agreement of the Programme Tutor. This will contribute 7.5 credits towards this module with the assessment submission made during the period of this module. See section 19 and 13b, below for detail.