Marketing/Tourism BA/BSc


Business School


Institution Code H36

UCAS Code

NN58


Programme Code BSJH

Start date

September

Contact us

01707 284800

Course content

Year 1 - full details

Core modules


Global Perspectives in Business

Introduction to Business and Management

Introduction to Marketing Communications

Principles of Marketing

Principles of Tourism Marketing

Quantitative Methods for Business and Management

The Geography of Travel and Tourism

Year 2 - full details

Core modules


21st Century Consumer Marketing

Enhancing Employability in Marketing

Enhancing Employability in Tourism

Enterprise

European Tourism Policy

Marketing Planning

Marketing for the Small Enterprise

Product Innovation

Responsible Tourism 1: Society and Culture

The International Tourism Business

The Tourist Market

Year 3 - full details

Optional modules


Placement Portfolio

Year 4 - full details

Core modules


Contemporary Issues in Marketing

Contemporary Issues in Tourism Management

Learning from Employment

Learning from Simulations and Internship

Market and Social Research

Niche Tourism

Placement Learning

Responsible Tourism 2: Environment and Economy

Strategic Tourism Planning

Visitor Attraction Management