Marketing/Tourism BA/BSc
Institution Code H36
UCAS Code
NN58
Programme Code BSJH
Course content
Year 1 - full detailsCore modules
Global Perspectives in Business
Introduction to Business and Management
Introduction to Marketing Communications
Principles of Marketing
Principles of Tourism Marketing
Quantitative Methods for Business and Management
The Geography of Travel and Tourism
Year 2 - full detailsCore modules
21st Century Consumer Marketing
Enhancing Employability in Marketing
Enhancing Employability in Tourism
Enterprise
European Tourism Policy
Marketing Planning
Marketing for the Small Enterprise
Product Innovation
Responsible Tourism 1: Society and Culture
The International Tourism Business
The Tourist Market
Year 4 - full detailsCore modules
Contemporary Issues in Marketing
Contemporary Issues in Tourism Management
Learning from Employment
Learning from Simulations and Internship
Market and Social Research
Niche Tourism
Placement Learning
Responsible Tourism 2: Environment and Economy
Strategic Tourism Planning
Visitor Attraction Management