Marketing/Tourism BA/BSc
Business School
Institution Code H36
UCAS Code
NN58
Programme Code BSJH
Start date
September
More about the course
This is a flexible programme of study for students who require a greater choice and specialisation within their course. It enables you to study subject areas not offered by our single honours degrees and affords you the possibility of creating a programme to meet your individual needs.
Tourism
The Joint Honours degree provides you with an excellent vehicle to study tourism. A popular combination for students is to take a language or marketing with tourism.
This field of study affords you a balanced view of tourism as a business in addition to equipping you with essential graduate skills. It provides you with an understanding of the impacts that tourism has economically, socially and environmentally on both a domestic and international scale.
Your programme of study is supported by a wide range of extra curricula activities, from guest speakers from various tourism bodies and organisations, to residential field trips in the UK, Europe and Africa. Our visits to The Gambia over the past seven years have become an established feature of the course. We also offer you the opportunity to take British Airways ticketing and Galileo reservation system courses at a local college.
Marketing
The importance of marketing as both a core business discipline and a challenging profession has been recognised and in 1998 the first award of chartered marketer status was conferred, enabling marketing professionals to gain appropriate recognition. Those who study marketing may not only be taking the first steps towards a career in marketing, but also towards senior management. Exemptions from the Chartered Institute of Marketing qualifications are available to those who choose the requisite modules.Work placement
As with all our courses students have the opportunity to complete a sandwich placement, which will usually last for one year. During this time you will be employed by the company and will subsequently be paid; for students on placement salaries have ranged from £11,500 - £14000. In past years students have completed placements with:
- KPMG
- PricewaterhouseCoopers
- Clark & Co Accountants
- Lloyds TSB
Careers
In our most recent destination survey, seventy eight per cent of Business School graduates went on to full-time employment or further study. Our graduates have found in employment in roles such as advertising executive, computer consultant, financial analyst, management trainee, marketing support, sales executive, trainee IT consultant, or underwriter with major companies such as:
- Barclaycard
- British Airways
- Coca-Cola
- Deutsche Bank
- IBM
- Lloyds TSB
- Marks and Spencer
- Orange
- Pitney Bowes
- Reed
- Royal and Sun Alliance
- Sainsburys
- Times Newspapers
- Virgin Retail
- Whitbread
- Xerox
Teaching methods
Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module.
The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.Course structure
Detailed information about the structure of the course and the modules you will study.