Event Management/Marketing BA/BSc
Institution Code H36
UCAS Code
NN8M
Programme Code BSJH
Course content
Year 1 - full detailsCore modules
Global Perspectives in Business
Hospitality Services Management
Introduction to Business and Management
Introduction to Marketing Communications
Principles of Marketing
Quantitative Methods for Business and Management
The Event Industry
Year 2 - full detailsCore modules
21st Century Consumer Marketing
Enhancing Employability in Event Management
Enhancing Employability in Marketing
Enterprise
Event Impact and Legacies
Event Planning and Risk Management
Event Strategy: Culture and Sporting Events
Marketing Planning
Marketing for the Small Enterprise
Product Innovation
The Event Consumer
Year 4 - full detailsCore modules
Contemporary Issues in Event Management
Contemporary Issues in Marketing
Learning from Employment
Learning from Simulations and Internship
Market and Social Research
Operations Management for Events
Placement Learning
Sponsorship, Partnership and Finance
Optional modules
Destination Marketing
Events and Politics
The MICE Market
Visitor Attraction Management