Business/Marketing BA/BSc
Institution Code H36
UCAS Code
NN1M
Programme Code BSJH
Course content
Year 1 - full detailsCore modules
Accounting for Business
Global Perspectives in Business
Introduction to Business and Management
Introduction to Marketing Communications
Principles of Marketing
Quantitative Methods for Business and Management
Year 2 - full detailsCore modules
21st Century Consumer Marketing
Enhancing Employability
Enhancing Employability in Marketing
Enterprise
Exploring Business Ethics
Managing People
Product Innovation
Optional modules
Business Analysis Tools
Crosscultural Management
Human Computer Interaction for Commercial Applications
Management Accounting for Business Decisions
Marketing Planning
Marketing for the Small Enterprise
Principles of Operations Management
Project Planning and Control
Year 4 - full detailsCore modules
Business Strategy
Contemporary Issues in Business and Management
Contemporary Issues in Marketing
Leadership and Organisations
Learning from Employment
Learning from Simulations and Internship
Market and Social Research
Placement Learning
Optional modules
International Human Resource Management
Management Science in Business
Service Operations Management
Small Business Management
Social Networking and Enterprise
Taxation for NonSpecialists
Understanding Challenges in the Third Sector