Business/Marketing BA/BSc

Business School

Institution Code H36

UCAS Code

NN1M

Programme Code BSJH

Start date

September

How to apply

Open days

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Programme Specification

Schools of study

Contact us

01707 284800

More about the course

This is a flexible programme of study for students who require a greater choice and specialisation within their course. It enables you to study subject areas not offered by our single honours degrees and affords you the possibility of creating a programme to meet your individual needs.

 

Business

Studying Business as part of your course allows you to gain a firm understanding of the role of business in society and develop knowledge of the main functional areas; accounting, marketing and human resources through a creative mix of academic study, skills development and practical training. This can lead to a wide range of careers, but also allows focus on one functional area for more specific career prospects.

Marketing

The importance of marketing as both a core business discipline and a challenging profession has been recognised and in 1998 the first award of chartered marketer status was conferred, enabling marketing professionals to gain appropriate recognition. Those who study marketing may not only be taking the first steps towards a career in marketing, but also towards senior management.

Exemptions from the Chartered Institute of Marketing qualifications are available to those who choose the requisite modules.

Work placement

As with all our courses students have the opportunity to complete a sandwich placement, which will usually last for one year. During this time you will be employed by the company and will subsequently be paid; for students on placement salaries have ranged from £11,500 - £14000. In past years students have completed placements with:

  • KPMG
  • PricewaterhouseCoopers
  • Clark & Co Accountants
  • Lloyds TSB

Careers

In our most recent destination survey, seventy eight per cent of Business School graduates went on to full-time employment or further study. Our graduates have found in employment in roles such as advertising executive, computer consultant, financial analyst, management trainee, marketing support, sales executive, trainee IT consultant, or underwriter with major companies such as:

  • Barclaycard
  • British Airways
  • Coca-Cola
  • Deutsche Bank
  • IBM
  • Lloyds TSB
  • Marks and Spencer
  • Orange
  • Pitney Bowes
  • Reed
  • Royal and Sun Alliance
  • Sainsburys
  • Times Newspapers
  • Virgin Retail
  • Whitbread
  • Xerox

Teaching methods

Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module.

The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.

Course structure

Detailed information about the structure of the course and the modules you will study.