Brand Toolkit
Our Brand Toolkit has been created to give you all the tools you need to be able to communicate about and on behalf of the University with confidence.
It’s packed full of resources and guidelines so that everyone at Herts can play a part in building and protecting our brand through consistent, professional and relevant visual and written communication. It will also help you to get maximum impact from your communication with students, stakeholders and the wider community.
We’ve designed this toolkit to be as useful as possible for you, but if there’s something missing or you have any questions please contact studio@herts.ac.uk.
Quick Links
Live campaigns
Help us to promote the University of Hertfordshire’s first ever live Festival of Ideas – an exciting showcase of innovation!...
The National Student Survey is for all eligible final year students to complete and share their experience at Herts....
Our brand
Everything you need to know about who we are, what we say and how we say it...
Find all our latest stats, data, and corporate guide here...
Our visual identity
Find out why visual identity matters, how ours has evolved, and what it says about our University...
Learn how to use our logos, and download assets including our primary logo and schools of study logos...
Understand the role colour plays in our brand and check best practice examples...
Learn about our system font, Arial, and read best practice legibility and accessibility...
Engage your audiences with powerful photography, understand what to use and when, and explore our asset library...
Take your videos to the next level, supercharge your interviews and follow our expert guidance for beginners and pros alike...
Bring your messaging to life with our revised iconography style and colourful range of social and action icons...
Everyday tools
Communicate effectively via email with our guide to etiquette, formatting and creating memorable campaigns...
Captivate your audience with our top tips for PowerPoint presentations and a new range of bespoke presentation templates...
Let your data do the talking by organising and visualising your charts and graphs with clarity, confidence and zest...
Download and order corporate stationery including letterheads, complement slips and a range of new business cards...
Tone of voice and copywriting
Does your copy sound ‘like Herts’? Check it against our personality traits...
Write copy with consistency, clarity and familiarity by following our house style...
Make sure your copy is good to go with our top writing tips and guide to effective proofreading...
Our channels
Power up your pages with guidance on writing, editing, optimising, imagery and increasing accessibility for the web...
Post with confidence, clarity and conviction, check platform guidance and learn how to better engage your audiences 🤓...
Get your guests where they need to be with our editable signage templates and up-to-date campus maps...
Get in touch
If you have any questions please contact a member of the team:
| Contact | |
|---|---|
| Studio team, Marketing and Communications | studio@herts.ac.uk |
| Jak Kimsey, Head of Digital and Creative Experience (he/him) | j.kimsey1@herts.ac.uk |
| Marketing and Communications Business Support | marketinguh@herts.ac.uk |