9th Global Brand Conference

The Trouble with Brands

9-11 April 2014

University of Hertfordshire, UK

With brands under increasing pressure from an emerging anti-consumerism counter culture, the 9th Global Brand Conference focuses on the challenges brands are facing, and how organisations can build, protect, manage and grow their brands in the face of the antibranding movement. The conference aims to bring together scholars, researchers and practitioners in a lively debate and exchange of ideas on the role of branding in the 21st century.

The University of Hertfordshire is just 25 minutes from central London, and is within easy reach of the capital's airports.

Call for papers

The conference takes place over 3 days, beginning at 3pm on the 9th April with the opening address, and ends on the 11th April with the conference dinner. On the 10th April a gala dinner will be held at Hatfield House, and delegates will have the opportunity to enjoy the gardens before drinks and dinner. 

Authors wishing to present a competitive paper are invited to submit an extended abstract by 11 October 2013.

The abstract should be between 1400-1700 words and should include a summary of the research, including conceptualisation, method, major findings and implications.

Please email your abstract to info.globalbrandconference@herts.ac.uk

Authors will be notified of acceptance by 29 November 2013, with the full paper required for accepted submissions by the 31  January 2014, for inclusion in the conference proceedings.

We have put together a list of recommended hotels for the 9th AM SIG Brand Conference.  Reservations should be made and confirmed directly with the hotel.

Fees details

Please find further information on the fees to attend the conference. 

Local conference organisers:

Prof Sue Halliday

Dr Ros Brennan:

Dr Anna Watson

http://www.academyofmarketing.org/

http://www.academyofmarketing.org/brand-identity-and-corporate-reputation-sig/